Welcome back to "The Omnichannel Roundtable," where this week, co-hosts Bryan Alston and Yemeni Mesa dive into the art and science of marketing your CPG product on a bootstrap budget. Sharing a wealth of experience and innovative strategies, this episode is a treasure trove for anyone looking to make a big impact with limited resources.

Topics Covered Include:

• Bootstrap Marketing Strategies: Explore cost-effective tactics for making your product stand out.
• Creating Big Moments Around Newness: Learn how generate excitement and anticipation on a semi-regular basis.
• Effective Sampling Campaigns: Discover how strategic sampling can significantly boost your brand's visibility and consumer base.
• Leveraging Influencer Relationships: Insights into cultivating genuine influencer partnerships without breaking the bank.
• Creative Brand Collaborations: Tips on partnering with other brands to maximize reach and credibility.

Key Takeaways:

• Community building is crucial for brand loyalty and can be achieved cost-effectively.
• Strategic sampling and influencer marketing can drive substantial growth, even on a tight budget.
• Creative collaborations with micro influencers and adjacent brands in your category are key to standing out in the crowded CPG space.

Join Bryan and Yemeni as they unpack these strategies and more, offering actionable advice to help your brand win in-store and online without spending a fortune.

Next Episode Preview:

Stay tuned for our next episode, where we'll dive deeper into building an emotional connection with your customer base online and in-person.

Thank you for joining "The Omnichannel Roundtable," and we look forward to sharing more insights on the next episode. If you found value in our discussion today, please subscribe and leave us a review!

Looking To Scale Your Sales In-store and/or Online? Here’s Where To Find Us:

Book a free 30 minute consultation with Bryan and Yemeni @ https://calendly.com/brandcastle/30min

Website: www.brandcastle.co

Bryan: https://www.linkedin.com/in/bralston/

Yemeni: https://www.linkedin.com/in/yemeni/