This week, we're thrilled to welcome Nick Robinson, former Chief Marketing Officer at Quest Nutrition and current VP of Marketing at Zero Longevity, join us to dive deep into the transformative strategies behind some of the most explosive growth stories in the CPG and tech industries.

Topics Covered Include:

• The Quest Nutrition Success Story: Nick shares the key strategies that helped propel Quest Nutrition to $500 million in revenue, including their unique approach to product innovation, culture, and marketing.
• Embracing Social Media and Influencer Marketing: Insightful discussion on how Quest was a pioneer in leveraging social media and influencer engagement to build a robust community and drive unprecedented brand growth and how that playbook would look in 2024
• Building Emotional Connections in the Tech Industry: Exploring the critical role of emotional connections with customers, especially in tech industries where physical product interactions are absent.
• The Role of AI in Marketing: Nick discusses the evolving landscape of AI in marketing, its current utilities, and future potentials.
• Consumer Trends in the CPG Industry: A look at the shifting consumer preferences towards cleaner labels and how these trends are slow to diffuse but deeply impactful.

Key Takeaways:

• Community and Culture as Cornerstones: The importance of a strong community and a culture that encourages experimentation and embraces new marketing avenues.
• Innovative Marketing as a Growth Lever: How creative and well-executed marketing strategies are crucial not just for attracting customers but also for maintaining a competitive edge.
• Adaptability in Marketing: The necessity for CMOs to stay curious and adaptable in the face of rapidly changing consumer behaviors and technological advancements.

Looking To Scale Your Sales In-store and/or Online? Here’s Where To Find Us:

Book a free 30 minute consultation with Bryan and Yemeni @ https://calendly.com/brandcastle/30min

Website: www.brandcastle.co

Bryan: https://www.linkedin.com/in/bralston/

Yemeni: https://www.linkedin.com/in/yemeni/

Join us in this enlightening session as we sit down with Dr. Ryan Lowery, a world renowned expert in health, longevity, and human performance. We dive into a lively discussion that spans the intricate connections between diet trends, CPG product innovations, and the science behind emerging health solutions.

Topics Covered Include:

• Insights from a Longevity Expert: Dr. Lowery shares his extensive knowledge on metabolic health and diet trends, with a focus on the practical applications in the CPG industry.
• The Ozempic Phenomenon: An in-depth look at the rise of weight management drugs like Ozempic, their implications for consumer health, and the opportunities for CPG brands.
• Emerging Trends in Health and Nutrition: Exploration of current and upcoming trends that impact the CPG and health industries, including the role of exogenous ketones and the evolution of diet preferences.
• Functional Ingredients and Consumer Choices: Discussing how brands can innovate with functional ingredients to meet the changing needs of health-conscious consumers.
• Ethical Marketing in Wellness CPG: A discussion on how companies can ethically leverage emerging health trends without exploiting consumer vulnerabilities.

Key Takeaways:

• Understanding the impact of pharmaceutical trends like Ozempic on consumer health choices and CPG innovation.
• The importance of adapting CPG products to include functional ingredients that align with current health and dietary trends.
• Insights into how companies can leverage scientific research to substantiate the health claims of their products.

About Our Guest, Dr. Ryan Lowery:
Instagram: https://www.instagram.com/ryanplowery/?hl=en

Dr. Ryan P. Lowery is the CEO of ketogenic.com, author of The Ketogenic Bible, President of the Applied Science and Performance Institute and KetoPhD™. His mission is to spread awareness around the Ketogenic Lifestyle and its’ many benefits beyond body composition. He earned his BS and MS in exercise physiology and exercise and nutrition science from the University of Tampa and completed his doctorate work at Concordia University in Health and Human Perfo rmance with a focus on “The Effects of a Well-Formulated Ketogenic Diet and Exogenous Ketone Supplementation on Various Markers of Health and Body Composition in Healthy and Diseased Populations.” Over his career, Ryan has published over 150 papers, abstracts, and book chapters on human performance and sports nutrition and has dedicated his life to educating the masses. In his free time, Ryan enjoys spending time with his best friend, Scoot the Keto Pup, jet skiing, and traveling around the world. The way to his heart is through a good glass of wine and Keto desserts.

Looking To Scale Your Sales In-store and/or Online? Here’s Where To Find Us:

Book a free 30 minute consultation with Bryan and Yemeni @ https://calendly.com/brandcastle/30min

Website: www.brandcastle.co

Bryan: https://www.linkedin.com/in/bralston/

Yemeni: https://www.linkedin.com/in/yemeni/

Welcome to the first interview episode of The Omnichannel Roundtable! Join us in a lively session where we dive into the world of non-alcoholic craft cocktails with Thomas Angel, CEO and co-founder for Altitude Beverage Group. Discover the unique challenges and innovative strategies behind creating drinks that are not only alcohol-free but also delicious and socially engaging.

Topics Covered Include:

• The Rise of Mindful Drinking: Exploring the growing trend of non-alcoholic beverage options and how they cater to health-conscious consumers.
• Behind the Scenes of Altitude Beverage Group: Thomas shares the journey of starting a non-alcoholic beverage brand, from conceptualization to production.
• Crafting the Perfect Mocktail: How Altitude developed their distinct flavors and the importance of functional ingredients in mimicking the social and sensory elements of alcoholic drinks.
• Market Insights: Discussion on the current trends and potential growth of the non-alcoholic drinks market.

Key Takeaways:

• The importance of innovation and authenticity in the non-alcoholic beverage industry.
• Strategic insights on product development and market entry for new brands.
• Understanding consumer behavior and adapting products to meet changing preferences.

Links:

• Altitude's Website: https://altitudebev.com/
• Thomas' Linkedin: https://www.linkedin.com/in/thomas-angel/

Next Episode Preview:
Don't miss the episodes in the coming weeks where we continue to invite brand leaders and industry experts to the Omnichannel Roundtable to discuss all things CPG and growth.

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Looking To Scale Your Sales In-store and/or Online? Here’s Where To Find Us:

Book a free 30 minute consultation with Bryan and Yemeni @ https://calendly.com/brandcastle/30min

Website: www.brandcastle.co

Bryan: https://www.linkedin.com/in/bralston/

Yemeni: https://www.linkedin.com/in/yemeni/