In this episode of 'Sprung on Food,' host Kae Sprung interviews Alex Shytsman, the creative force behind 'The New Baguette.'

Alex shares her journey as a recipe developer, food writer, and photographer, including her transition from editorial work to running a plant-based recipe site. They discuss the changing landscape of food blogs, recipe development, and the importance of whole foods.

Alex also touches on working with cookbooks, her approach to monetization, and the role of authenticity in her work. The conversation wraps up with insights into Alex's favorite kitchen tools and her tips for engaging with her vibrant community.

You can learn more about Alex here: https://thenewbaguette.com/

00:00 Introduction to the Show and Guest

00:31 Meet Alex Shytsman: The New Baguette

00:41 Alex's Journey and Expertise

01:29 Food Photography and Teaching

02:33 The Best Baguette in New York City

03:33 Evolution of Food Blogging

08:05 Transition to Plant-Based Recipes

08:56 Culinary School Dreams and Marketing Role

13:03 Diving into Food Photography

16:26 Cookbook Ventures

18:31 Challenges and Rewards of Cookbook Creation

23:05 SEO and Recipe Development Process

24:43 Researching Recipe Ideas

25:13 Recipe Development Process

25:33 Testing and Finalizing Recipes

26:19 Photography and Uploading

28:25 Handling Feedback and Comments

34:28 Building and Engaging Your Audience

41:00 Monetization Strategies

44:02 Plant-Based Eating and Flexibility

48:15 Final Thoughts and How to Follow

See behind the scenes photos and video here: http://instagram.com/sprungonfood

Check back for new episodes, and make sure to also subscribe: https://www.youtube.com/@iamsprung

You can also learn more and follow Kae Sprung here:
Website: http://katherinesprung.com
Instagram: https://www.instagram.com/iamsprung
TikTok: https://www.tiktok.com/@iamsprung?

About the show:
Sprung On Food is an interview based series, hosted by Katherine Sprung, a food and media entrepreneur. This season, we're stepping into the world of food content creation, featuring food bloggers, chefs, cookbook authors, and media pros you should know. And, we get to know them through food, a universal connector.