Matt Titone and Ron Thompson started Italic studio way the hell back in 2012, and they've been killing their own meat ever since. With an impressive client roster that includes Google, Reebok, and Patagonia, etc. and an exceptional philanthropic program, Matt and Ron somehow also find the time to publish the acclaimed book series; "Surf Shacks" through their Indoek brand. With the latest title, "On Surfing," Matt humbly explains a bit about his process and the importance of saying no to shit you don't want to do, even if it means walking away from money.

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Our guest for episode 26 (we've skipped 25 for now) has been the quiet lifestyle marketing architect responsible for building some of the world's best brands. His track record includes the golden-growth era of Red Bull, the rebirth of Pabst Blue Ribbon. Now, as the VP, Lifestyle Marketing at Liquid Death–Stephen "Stix" Nilson is on a mission to commit murder on thirst everywhere.

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Seeing opportunity where others don't is one thing but to have the intellect and tenacity to truly take advantage of it is rare. Twenty-plus years ago, our guest; Steve Astephen began helping action sports athletes leverage their abilities to influence millions of young consumers and helped broker industry-defining deals on their behalf.

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In today's corporate culture, the ability for brand leaders to step-up and make an executive decision is virtually non-existent. Consensus-culture means brands are more interested in protecting fragile egos than rewarding true innovation. We're all too timid to take accountability and put our jobs on the line to make a big bet on something we believe in, which is why brands are failing and careers are stalling. During his 20 year career at Red Bull, our guest Chris Mater–current CEO of Surfing Australia–is an example of someone who was willing to put his job on the line over and over again to achieve extraordinary outcomes–and along the way, he and his team changed the world of sport and sports marketing forever.

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Episode 22 features Dr. Andy Walshe of Liminal Collective. Andy is best known to many as the architect of the Red Bull High Performance program, during his tenure there, Andy prepared athletes to perform at the highest possible level of sport. In his pursuit of the bleeding edge of future-leaning performance results, Andy and team began looking toward the distant past to hack into our primal human traditions.

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In our second sit-down with Michael Oblowitz, we dig into all of the salacious details of one of the greatest surf documentary's ever made (yet never released); Sea of Darkness. In this episode, Oblowitz deftly describes surfing's glorious, yet nefarious past and brings to life the few feral pioneers who would risk it all to keep living their indo dream.

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For Episode #20 of Surf Center we were fortunate enough to host Cynthia Rowley–who by the way, is our new hero. Not only is she a fashion icon and fearless design pioneer but her hopeless addiction to surfing has led to her to her latest design obsession; wetsuits. According to Cynthia, wetsuits are all she wants to design and it shows, The Cynthia Rowley wetsuit range is bold and inventive but most importantly, totally untethered to the traditional design limitations of the surf industry. For more about Cynthia's wetsuit range click here

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This week we sit with Yoon Sul, The Berrics in-house photographer since its inception. We chat with Yoon about pivoting at the right time and the experiences that force us shift our focus. Chad and Dooma talk about everything from Italo being able to beat Freddy Morais going switch to Surfrider Foundation calling BS on wave pools. Lincoln Eather from Empire Ave breaks down how the WSL stacks up against other leagues when it comes to social media and we’ve got another product review, and of course some Doomas Rumors to round it out the episode.

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