How can you get clients to book in once they've looked at your Psychology Today or Counselling Directory profile? In this episode of the Good Enough Counsellors podcast, Josephine Hughes discusses the importance of building trust with potential clients in therapy. She explores client concerns about booking sessions and the effectiveness of video content in establishing a therapist's credibility. Josephine also addresses common fears around creating video content and encourages therapists to embrace visibility as a means to attract clients.

In this episode:

• Why clients may feel nervous about paying in advance
• How directories provide a sense of safety for clients
• The ways that blogs and videos can showcase expertise and attract clients
• Why video marketing is crucial for engagement
• Reassurance that authenticity is more important than a polished production
• The ways that video can address client concerns effectively
• What to consider when using video on your website
• How using YouTube can also enhance discoverability

Keywords

therapy, marketing, client trust, video marketing, counselling, online presence, therapist visibility, social media, client engagement, mental health

Chapters

00:00 Understanding Client Concerns

03:04 Building Trust Through Marketing

05:52 The Power of Video Marketing

09:49 Overcoming Video Anxiety

17:03 Final Thoughts and Community Engagement

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You can also find me here:

The Good Enough Counsellors Facebook Group

Josephine Hughes on Facebook

Josephine Hughes on YouTube

My website: josephinehughes.com

The information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.

Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.