Do you find it difficult to post on social media - perhaps you’re always double and triple checking what you say? Maybe you worry about what others will think or you compare yourself to other private practice counsellors who seem much more knowledgeable than you. In this week’s episode, Josephine Hughes discusses the impact of imposter syndrome on private practice therapists and their social media marketing and how to combat it. The second part of the episode includes ideas for posts in November 2024.

In today’s episode:

• How to tell if you’re affected by imposter syndrome in your marketing
• How imposter syndrome affects your willingness to post
• Why self-doubt can be helpful in your marketing
• What to do about criticism on social media and how to counter shame
• How focusing on your clients’ needs can help
• The importance of relatability and authenticity

Get practical ideas for using the following awareness events:

• Movember and Men’s Health Awareness Month
• Lung Cancer and Pancreatic Cancer Awareness Months
• Anti-Bullying and Self-Care Weeks
• Stress Awareness Day
• White Ribbon Day

Keywords

imposter syndrome, social media, self-doubt, vulnerability, mental health, awareness events, public humiliation, personal growth, sharing experiences, community support

Chapters

00:00 The Impact of Public Humiliation

02:00 Understanding Imposter Syndrome

06:14 The Value of Self-Doubt

09:53 Embracing Vulnerability and Criticism

14:04 Learning from Failure

16:06 Social Media Strategies for November

Setting up in private practice? Download my free checklist HERE

Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE

You can also find me here:

The Good Enough Counsellors Facebook Group

Josephine Hughes on Facebook

Josephine Hughes on YouTube

My website: josephinehughes.com

The information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.

Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

If traditional counselling isn't working for you, what are the alternatives? Join Josephine Hughes and Katie Bowers as they discuss Emotional Freedom Technique (EFT). They discuss the challenges Katie faced in her early counselling experiences, her eventual shift to EFT, and how it has helped her and her clients process trauma and anxiety. The conversation highlights the importance of mindfulness, the nervous system's role in emotional regulation, and the practical applications of EFT in everyday life. Katie shares her personal experiences with EFT, illustrating its effectiveness in managing anxiety and building confidence, particularly for mothers navigating life transitions. The episode concludes with insights into the science behind EFT and its growing recognition in the therapeutic community.

In today's episode:

• How EFT combines mindfulness and compassion for healing
• How EFT offers a practical approach to emotional regulation
• Using EFT in everyday situations to manage anxiety and calm the brain's response to stress
• Katie's story of how EFT helped her more than traditional counselling techniques

You can find Katie at her website, on Instagram, Facebook and in her Mums Seeking More Facebook group.

Katie trained here.

Chapters

00:00 The Healing Power of EFT

01:38 Katie's Journey into Counseling

04:56 Transitioning from Traditional Counseling to EFT

07:48 Discovering EFT and Its Impact

09:15 Understanding EFT: Mechanisms and Benefits

11:12 Real-Life Applications of EFT

17:30 Building Confidence Through EFT

22:30 Working with Clients: Focus on Mums

23:57 EFT vs Traditional Counselling

25:18 The Science Behind EFT

30:15 The Process of Unpacking Trauma

39:01 Conclusion and Resources

Keywords

EFT, Emotional Freedom Techniques, trauma, counselling, mental health, mindfulness, nervous system, self-help, therapy, personal growth

Setting up in private practice? Download my free checklist HERE

Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE

You can also find me here:

The Good Enough Counsellors Facebook Group

Josephine Hughes on Facebook

Josephine Hughes on YouTube

My website: josephinehughes.com

The information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.

Josephine Hughes disclaims all liability and responsibility arising from any reliance placed...

How can you get clients to book in once they've looked at your Psychology Today or Counselling Directory profile? In this episode of the Good Enough Counsellors podcast, Josephine Hughes discusses the importance of building trust with potential clients in therapy. She explores client concerns about booking sessions and the effectiveness of video content in establishing a therapist's credibility. Josephine also addresses common fears around creating video content and encourages therapists to embrace visibility as a means to attract clients.

In this episode:

• Why clients may feel nervous about paying in advance
• How directories provide a sense of safety for clients
• The ways that blogs and videos can showcase expertise and attract clients
• Why video marketing is crucial for engagement
• Reassurance that authenticity is more important than a polished production
• The ways that video can address client concerns effectively
• What to consider when using video on your website
• How using YouTube can also enhance discoverability

Keywords

therapy, marketing, client trust, video marketing, counselling, online presence, therapist visibility, social media, client engagement, mental health

Chapters

00:00 Understanding Client Concerns

03:04 Building Trust Through Marketing

05:52 The Power of Video Marketing

09:49 Overcoming Video Anxiety

17:03 Final Thoughts and Community Engagement

Click HERE to join the 2024 Live Feed Challenge

Setting up in private practice? Download my free checklist HERE

Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE

You can also find me here:

The Good Enough Counsellors Facebook Group

Josephine Hughes on Facebook

Josephine Hughes on YouTube

My website: josephinehughes.com

The information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.

Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.