• BARQAR Bites Book Review: Contagious Part 4 - Making Your Message Public to Boost

  • Sep 27 2024
  • Length: 4 mins
  • Podcast

BARQAR Bites Book Review: Contagious Part 4 - Making Your Message Public to Boost

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  • Summary

  • In Part 4, we examine why visibility is key to creating contagious content. Jonah Berger explains how to harness the power of public actions to encourage imitation. Learn how designing for "public" behaviors and crafting campaigns with high visibility can make your product or message go viral.
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