In this episode of the Barker Bites podcast, host Brad Smith breaks down key lessons from Liz Wiseman’s groundbreaking book, Multipliers: How the Best Leaders Make Everyone Smarter.

Discover the essential practices that set great leaders apart, how to avoid common pitfalls that lead to being an Accidental Diminisher, and actionable steps to create a culture where your team feels empowered, engaged, and innovative. Whether you're leading a small team or a large organization, these insights will help you amplify the intelligence and potential of those around you. Tune in and start transforming your leadership style today!

In the final episode of this series on Impossible to Ignore, Brad Smith explores how to structure content so that it grabs attention and sticks in the audience’s memory. Based on Dr. Carmen Simon’s research, this episode focuses on the importance of clarity, storytelling, and contrast in making content unforgettable. Brad dives into actionable strategies to help marketers create narratives that resonate long after they’ve been consumed. If you’re ready to transform your content from forgettable to impossible to ignore, this episode will give you the tools to get there.

In this episode of Barker Bites, Brad Smith continues the journey into Dr. Carmen Simon’s Impossible to Ignore by breaking down the power of triggers—those environmental cues that activate memories and drive action. Learn how to create strong associations between your content and everyday triggers that your audience encounters. Whether it’s a visual, an emotion, or a situation, triggers play a key role in helping your message resurface at the perfect moment. If you’re looking to increase the effectiveness of your content, this episode is a must-listen for understanding how to leverage triggers for maximum impact.