Watch Trailer Episode 124: https://www.instagram.com/p/DCo0oXKxnaW/

In this episode, brand strategist Anneli Hansson shares how facilitate brand strategy sessions to find authentic stories and values about a brand and how a brand strategy session can be like a therapy session.

Chapters

00:00 Understanding Brand Strategy for Personal Brands

05:57 Aligning Brand Values with Company Actions

11:57 Navigating Personal Branding and Self-Discovery

17:57 The Challenge of Balancing Creativity and Organization

24:05 The Journey of Self-Acceptance and Authenticity

29:58 The Power of Vulnerability in Personal Branding

35:58 The Impact of Personal Stories on Branding

48:56 The Intersection of Personal and Professional Life

56:31 Overcoming Shame and Embracing Imperfection

01:05:39 The Balance of Self-Promotion and Authenticity

01:15:15 The Importance of Showing Up as Your True Self

01:24:10 Vulnerability as a Strength in Personal Branding

01:30:08 Facing Fears and Embracing Authentic Connections

01:35:15 Understanding Personal Branding Beyond Marketing

01:42:10 Navigating Personal Branding and Community Engagement

01:49:09 Understanding Neurodiversity in Communities

01:54:53 Coaching vs. Consulting: A Deep Dive

02:01:12 The Importance of Business Acumen in Creative Fields

02:06:12 The Role of Education in Creative Professions

02:12:34 Building Community and Belonging through Brands

02:20:36 Future Aspirations in Brand Strategy

Follow Anneli: @annelihansson5883

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Website https://www.annelihansson.com/

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Domestika https://domestika.org/en/courses/2638-the-art-of-storytelling-for-freelancers-and-creators/sunyi

***

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Watch Trailer Episode 122: https://www.instagram.com/p/DCFCW3MRVVy/

Watch Full Episode 122 on Youtube: https://www.youtube.com/watch?v=pRY9FrKWkbE&t=2s

Authentic As F*ck is a podcast all about storytelling. I have conversations with entrepreneurs, and creators, exploring their journeys and dive into their expertise that greatly inspire them.

This week's guest is Hadar Shemesh. Hadar is a linguistics expert and communication coach who’s worked with companies like Google, Microsoft, Facebook, IBM, GM, WeWork, Wix and many more! She has over a million subscribers on her YouTube channel @hadar.shemesh and she's committed to helping people communicate clearly and confidently in English.

In this conversation, Hadar and I discuss the intricacies of managing a membership community, focusing on the challenges of content repetition, the importance of personal development, and strategies for engaging members. We explore the significance of onboarding new members, fostering a supportive environment, and leveraging technology to enhance community interaction.

00:00 Reconnecting and Reflecting on Past Experiences

02:47 Navigating the Challenges of Repetitive Content

05:57 Creating Fresh and Engaging Membership Experiences

09:02 Onboarding New Members Effectively

12:01 The Interconnection of Language Learning and Personal Development

14:58 Building Community and Engagement in Memberships

17:55 Understanding Member Behavior and Engagement

21:00 Encouraging Participation and Overcoming Fear

24:03 Creating a Supportive Environment for Growth

26:59 Balancing Content and Engagement Strategies

29:59 Leveraging Technology for Community Building

32:56 Fostering Connections and Accountability

36:03 Innovative Approaches to Member Engagement

47:36 The Importance of Vulnerability in Sharing Stories

50:08 Creating Comfortable Sharing Environments

52:41 Trust and Confidence in Sharing

56:26 Measuring Success in Community Engagement

58:12 Understanding Different Member Needs

01:00:10 The Value of Member Feedback

01:02:10 Navigating Content Creation Challenges

01:04:12 Shifts in Content Consumption

01:06:47 The Balance Between Quantity and Quality

01:10:50 Visualizing Future Goals

01:12:43 Relearning Important Lessons

01:16:21 Finding Balance in Expectations

01:18:51 The Journey of Entrepreneurship

01:20:45 The Importance of Positive Reinforcement

01:22:38 Understanding Different Feedback Needs

01:26:45 Creating Urgency in Membership Enrollment

Comment, tag, and share with someone who would love this. Enjoy!

Also join Night Owl Nation https://sunyi.co/night-owl-nation, a global community of entrepreneurs and creators who practice storytelling together.

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LinkedIn

Watch Trailer Episode 121: https://www.youtube.com/watch?v=mN-S74MbFpk

Watch Full Episode 121 on YouTube: https://www.youtube.com/watch?v=QD5zKpqI9Yg&t=1741s

Authentic As F*ck is a podcast all about storytelling. I have conversations with entrepreneurs, and creators, exploring their journeys and dive into their expertise that greatly inspire them.

So excited to share in this Episode 121 of AAF podcast: Selling Something People Don’t Understand w/ Jiaming Ju. Don't miss this inspiring conversation about entrepreneurship and storytelling.

The owner of KUN Health alongside her father, Jiaming Ju, went from leading the world's largest data collection on senior adults from New York to Singapore to joining her father in his decades-long mastery of Traditional Chinese Medicine (TCM). Infusing Jiaming's expertise on aging data and economics together, they help people live healthy lives and preserve Chinese heritage."

Chapters

00:00 Journey into Chinese Medicine

08:57 The Art of Tongue Diagnosis

18:05 Empathy in Healing

30:03 Integrating Mental Health and Chinese Medicine

39:50 Innovating Traditional Practices

50:11 The Role of Food in Medicine

59:59 Building a Personal Brand in Health

Comment, tag, and share with someone who would love this. Enjoy!

Also join Night Owl Nation https://sunyi.co/night-owl-nation, a global community of entrepreneurs and creators who practice storytelling together.

Follow me: @SunYiCo

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Domestika https://domestika.org/en/courses/2638-the-art-of-storytelling-for-freelancers-and-creators/sunyi

Follow Jiaming:

Instagram: https://www.instagram.com/kunhealth/

Website: https://www.kun.health/about

Linkedin: https://www.linkedin.com/company/kunhealth/

Linkedin: https://www.linkedin.com/in/jiaming-ju

***

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Authentic As F*ck is a podcast all about storytelling. I have conversations with entrepreneurs, and creators, exploring their journeys and dive into their expertise that greatly inspire them.

So excited to share in this Episode 120 of AAF podcast: James Altucher On Going Viral By Accident. Don't miss this inspiring conversation about entrepreneurship and storytelling.

James Altucher is an American hedge-fund manager, author, podcaster, and entrepreneur known for founding or co-founding over 20 companies. He is also recognized as an investor and venture capitalist, with expertise in emerging technologies like cryptocurrency and artificial intelligence.

Chapters

00:00 The Evolution of Personal Branding

02:54 Authenticity vs. Agenda in Content Creation

06:11 The Challenge of Niching Down

08:50 Controversial Opinions and Their Impact

11:55 Navigating Success and Failure

15:01 The Role of Ideas in Entrepreneurship

17:51 Understanding Failure and Resilience

01:02:46 The Journey of Humility and Learning

01:11:31 The Role of AI in Creativity and Design

01:18:40 Navigating the Future of AI and Human Interaction

01:36:38 Predictions for the Future: Technology, Politics, and Society

Comment, tag, and share with someone who would love this. Enjoy!

Also join Night Owl Nation https://sunyi.co/night-owl-nation, a global community of entrepreneurs and creators who practice storytelling together.

Follow me: @SunYiCo

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Follow James: @JamesAltucherShow

Website https://www.jamesaltucher.com/

Podcast Website https://jamesaltuchershow.com/

Channel

Watch Trailer Episode 119: https://www.youtube.com/watch?v=KQ_pjOG-dtQ

Authentic As F*ck is a podcast all about storytelling. I have conversations with entrepreneurs, and creators, exploring their journeys and dive into their expertise that greatly inspire them.

So excited to share in this Episode 119 of AAF podcast: Making Money As A Content Creator w/ Abigail Peugh. Don't miss this inspiring conversation about entrepreneurship and storytelling.

Abigail Peugh is an introverted, sweat pants wearing, always slightly tired looking mama, who built a 7 figure online business around her life, not the other way around. In the past 2 years, she has served over 12,000 students with her digital products and recently launched her own podcast. Abigail empowers and teaches you how to not only create your own digital products, but she then teaches you how to show up as YOU in your marketing to generate consistent daily sales through story-telling and conversion content on Social Media.

Chapters

00:00 Introduction to UGC creators

02:36 Getting started as a UGC creator

05:00 Affiliate programs and TikTok Shop

07:03 Transitioning from UGC to brand deals

09:55 The role of affiliates and brand deals

13:45 Revenue from brand affiliates and ambassadors

18:15 Moving away from UGC content

20:23 Creating content for personal brand

24:18 Common mistakes in content creation

28:26 Growing on TikTok vs Instagram

32:05 Creating Emotion-Evoking Content

34:46 Balancing Growth and Sales Content

36:48 Batching Content and Leveraging the Menstrual Cycle

39:14 The Challenges of Delegating Tasks

41:48 The Power of Repurposing Content

56:49 Using Trending Audio

59:50 Focusing on One Platform

01:03:46 Starting from Scratch

01:06:34 Knowing What to Post

01:10:58 Dealing with Negative Comments

01:15:53 Attracting the Right Audience

Comment, tag, and share with someone who would love this. Enjoy!

Also join Night Owl Nation https://sunyi.co/night-owl-nation, a global community of entrepreneurs and creators who practice storytelling together.

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Domestika

Watch Trailer Episode 118: https://www.youtube.com/watch?v=EffZXwfBnwE

Authentic As F*ck is a podcast all about storytelling. I have conversations with entrepreneurs, and creators, exploring their journeys and dive into their expertise that greatly inspire them.

So excited to share in this Episode 118 of AAF podcast: Kate Northrup On Difference Between Rich & Abundant. Don't miss this inspiring conversation about entrepreneurship and storytelling.

As an entrepreneur, bestselling author, and mother, Kate Northrup supports ambitious people to light up the world without burning themselves out. Kate teaches how to heal your relationship with money, time, and work. She’s the author of the bestsellers Money: A Love Story and Do Less, the creator of the Do Less Planner, and the host of the top ranking podcast, Plenty. Her work has been featured by The NY Times, Oprah Daily, The Today Show, Glamour, Harvard Business Review, and more. She lives with her husband/business partner and their two daughters in Miami.

Chapters

00:00 Can Anyone Become Rich or a Millionaire?

02:12 The Illusion of Money and Status

06:27 Rewiring Trauma and Limiting Beliefs

10:25 Cultivating a Feeling of Abundance

23:53 Authentic Storytelling vs. Clickbait

31:59 Building Trust and Leading Towards Growth

37:19 The Power of Authenticity and Telling the Truth

39:18 Being a Conduit for Creativity and Service

44:04 The Responsibility of Marketers to be Trauma-Informed

49:29 Overcoming Imposter Syndrome and Fear of Visibility

55:32 Completing the Emotional Stress Cycle and Metabolizing Stress

01:08:16 Managing Nervous System Health

01:10:46 The Role of Movement, Breath, Creativity, Social Connection, and Tears

01:12:28 Practical Techniques for Stress Management

01:17:42 Challenging Mainstream Productivity Hacks

01:20:33 Body-based Energy Management Strategies for Plenty of Time

Comment, tag, and share with someone who would love this. Enjoy!

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Domestika

Trailer Episode 117: https://www.youtube.com/watch?v=bjJBq5N0qR8

Authentic As F*ck is a podcast all about storytelling. I have conversations with entrepreneurs, and creators, exploring their journeys and dive into their expertise that greatly inspire them.

So excited to share in this Episode 117 of AAF podcast: Advice From A 9-Figure Agency Owner Neil Patel. Don't miss this inspiring conversation about entrepreneurship and storytelling.

Neil Patel the co-founder of NP Digital. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies. Neil is a New York Times bestselling author and was recognized as a top 100 entrepreneur under the age of 30 by President Obama and a top 100 entrepreneur under the age of 35 by the United Nations.

Chapters

00:00 Copying Marketing Strategies

03:32 Developing Client Strategies

05:27 Content Creation for Clients

08:41 Neil's Involvement in Content Creation

10:43 The Importance of Personal Experience in Content

12:06 Expensive Problems vs Popular Problems

15:41 The Temptation of Mass Content

17:48 The Desire for Fame and Popularity

20:44 Investing in Personal Brand vs Agency

22:46 Building an Agency without Personal Brand

25:03 The Profitability of Boring and Ugly Industries

27:45 Solving Expensive Problems

28:31 The Power of 'Boring' Marketing

30:25 The Importance of Data Analytics in Marketing

31:25 Understanding the Lifetime Value of Customers

32:35 Delegation and Surrounding Yourself with Experts

35:37 Managing a Growing Team and Fostering Employee Retention

47:05 Strategic Allocation of Time and Resources in Marketing

52:12 The Limitations of AI in Content Creation

Comment, tag, and share with someone who would love this. Enjoy!

Also join Night Owl Nation https://sunyi.co/night-owl-nation, a global community of entrepreneurs and creators who practice storytelling together.

Follow me: @SunYiCo

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