Watch Trailer Episode 124: https://www.instagram.com/p/DCo0oXKxnaW/

In this episode, brand strategist Anneli Hansson shares how facilitate brand strategy sessions to find authentic stories and values about a brand and how a brand strategy session can be like a therapy session.

Chapters

00:00 Understanding Brand Strategy for Personal Brands

05:57 Aligning Brand Values with Company Actions

11:57 Navigating Personal Branding and Self-Discovery

17:57 The Challenge of Balancing Creativity and Organization

24:05 The Journey of Self-Acceptance and Authenticity

29:58 The Power of Vulnerability in Personal Branding

35:58 The Impact of Personal Stories on Branding

48:56 The Intersection of Personal and Professional Life

56:31 Overcoming Shame and Embracing Imperfection

01:05:39 The Balance of Self-Promotion and Authenticity

01:15:15 The Importance of Showing Up as Your True Self

01:24:10 Vulnerability as a Strength in Personal Branding

01:30:08 Facing Fears and Embracing Authentic Connections

01:35:15 Understanding Personal Branding Beyond Marketing

01:42:10 Navigating Personal Branding and Community Engagement

01:49:09 Understanding Neurodiversity in Communities

01:54:53 Coaching vs. Consulting: A Deep Dive

02:01:12 The Importance of Business Acumen in Creative Fields

02:06:12 The Role of Education in Creative Professions

02:12:34 Building Community and Belonging through Brands

02:20:36 Future Aspirations in Brand Strategy

Follow Anneli: @annelihansson5883

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Linkedin https://www.linkedin.com/in/theannelihansson/

Website https://www.annelihansson.com/

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Domestika https://domestika.org/en/courses/2638-the-art-of-storytelling-for-freelancers-and-creators/sunyi

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Watch Trailer Episode 122: https://www.instagram.com/p/DCFCW3MRVVy/

Watch Full Episode 122 on Youtube: https://www.youtube.com/watch?v=pRY9FrKWkbE&t=2s

Authentic As F*ck is a podcast all about storytelling. I have conversations with entrepreneurs, and creators, exploring their journeys and dive into their expertise that greatly inspire them.

This week's guest is Hadar Shemesh. Hadar is a linguistics expert and communication coach who’s worked with companies like Google, Microsoft, Facebook, IBM, GM, WeWork, Wix and many more! She has over a million subscribers on her YouTube channel @hadar.shemesh and she's committed to helping people communicate clearly and confidently in English.

In this conversation, Hadar and I discuss the intricacies of managing a membership community, focusing on the challenges of content repetition, the importance of personal development, and strategies for engaging members. We explore the significance of onboarding new members, fostering a supportive environment, and leveraging technology to enhance community interaction.

00:00 Reconnecting and Reflecting on Past Experiences

02:47 Navigating the Challenges of Repetitive Content

05:57 Creating Fresh and Engaging Membership Experiences

09:02 Onboarding New Members Effectively

12:01 The Interconnection of Language Learning and Personal Development

14:58 Building Community and Engagement in Memberships

17:55 Understanding Member Behavior and Engagement

21:00 Encouraging Participation and Overcoming Fear

24:03 Creating a Supportive Environment for Growth

26:59 Balancing Content and Engagement Strategies

29:59 Leveraging Technology for Community Building

32:56 Fostering Connections and Accountability

36:03 Innovative Approaches to Member Engagement

47:36 The Importance of Vulnerability in Sharing Stories

50:08 Creating Comfortable Sharing Environments

52:41 Trust and Confidence in Sharing

56:26 Measuring Success in Community Engagement

58:12 Understanding Different Member Needs

01:00:10 The Value of Member Feedback

01:02:10 Navigating Content Creation Challenges

01:04:12 Shifts in Content Consumption

01:06:47 The Balance Between Quantity and Quality

01:10:50 Visualizing Future Goals

01:12:43 Relearning Important Lessons

01:16:21 Finding Balance in Expectations

01:18:51 The Journey of Entrepreneurship

01:20:45 The Importance of Positive Reinforcement

01:22:38 Understanding Different Feedback Needs

01:26:45 Creating Urgency in Membership Enrollment

Comment, tag, and share with someone who would love this. Enjoy!

Also join Night Owl Nation https://sunyi.co/night-owl-nation, a global community of entrepreneurs and creators who practice storytelling together.

Follow me: @SunYiCo

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