Join us for a session with Ashley Faus, marketing expert and author of Human-Centered Marketing: How to Connect with Audiences in the Age of AI. In this session, Ashley will share her tips on creating authentic connections with your audience, even in an AI-driven world.

What You’ll Learn:

- Key principles of human-centered marketing.

- How to balance technology with human creativity and strategies for leveraging AI without losing the human touch.

- Actionable tips for building stronger, more meaningful audience relationships.

Bonus point: Our host Laura Erdem is featured in Ashley’s book, making for an extra exciting conversation filled with real-life examples.

Follow Ashley Faus on LinkedIn: https://www.linkedin.com/in/ashleyfaus/

Follow Laura Erdem on LinkedIn: https://www.linkedin.com/in/lerdem/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata

💬 Join Our Community on Slack: Dreamdata Community

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review.

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io

B2B landing pages are failing – and it’s costing you leads.

Join Tas Bober, a B2B SaaS landing page expert with 15+ years of experience managing 400+ websites, for a session on what’s going wrong and how to fix it.

In today’s complex, non-linear B2B buying journeys, traditional landing pages fall short. Tas will show you how to create pages that meet buyer needs, deliver the right information, and help your brand stand out when it matters most.

What you'll learn:

- The real reasons B2B landing pages fail in today’s buyer landscape

- How to align landing pages with modern B2B buying behavior

- Actionable tips to make your pages clear, credible, and conversion-friendly

Don’t miss this session if you’re serious about turning your landing pages into a competitive advantage.

Follow Tas Bober on LinkedIn: https://www.linkedin.com/in/tasbober/

Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata

💬 Join Our Community on Slack: Dreamdata Community

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review.

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io

In this special episode of Attributed, we’re featuring a conversation from Attribution Nation, where Steffen Hedebrandt, CMO and co-founder of Dreamdata, joined host Andrew (Drew) Smith to dive deep into multi-touch attribution. Steffen shares insights on building a strong attribution framework, driving organizational adoption, ensuring consistency with UTMs and campaigns, and much more. Tune in to learn how to make data-driven decisions that fuel growth!

Follow Andrew (Drew) Smith on LinkedIn: https://www.linkedin.com/in/drewsmitty/

Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/

Attribution Nation Podcast: https://podcasts.apple.com/gb/podcast/attribution-nation/id1739480616

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata

💬 Join Our Community on Slack: Dreamdata Community

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review.

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io

Join us for a session with Emma Stratton, founder of Punchy and author of Make It Punchy. Emma has helped top B2B tech companies sharpen their positioning and messaging to stand out and sell more.

In this conversation, hosted by Steffen Hedebrandt, we’ll explore:

- How to craft messaging that resonates and drives action.

- Why clarity and buyer-focused language are your ultimate marketing tools.

- Practical tips to tell stories that connect, differentiate, and boost sales.

This session is perfect for anyone refining their brand’s positioning or gearing up for their next big campaign. Whether you’re crafting a pitch or shaping a product narrative, you’ll walk away with actionable strategies to make your messaging truly punchy.

Don’t miss the chance to learn from one of the best in B2B messaging!

Follow Emma Stratton on LinkedIn: https://www.linkedin.com/in/emma-stratton-punchy/

Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata

💬 Join Our Community on Slack: Dreamdata Community

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review.

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io

Join LinkedIn Ads expert AJ Wilcox, founder of B2Linked, as he shares 10 often-overlooked tips to help you get more from your LinkedIn Ads. These actionable best practices are designed to boost ad performance while keeping your costs in check.

What You’ll Learn:

- Proven strategies to increase reach and engagement on LinkedIn

- How to scale your ad campaigns without inflating your budget

- Exclusive insights from AJ’s experience managing over $150M in LinkedIn Ads, including for top spenders

Follow AJ Wilcox on LinkedIn: https://www.linkedin.com/in/wilcoxaj/

Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata

💬 Join Our Community on Slack: Dreamdata Community

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review.

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io

The future of B2B marketing is here. What trends will define 2025? Which tactics will deliver measurable results? And how can you position your strategy to thrive in an ever-changing landscape?

Join us for a panel discussion featuring top industry leaders as we explore the insights, tactics, and predictions you need to stay ahead.

Meet the Panelists:

Brad Diamandis – Vice President of Global Marketing at Configit

Brian Austgen – Director of Demand Generation at Maxio

Liam Collins – VP of Paid Acquisition at Cognism

Your Host:

Steffen Hedebrandt – CMO and Co-founder at Dreamdata

What You’ll Learn:

- Key trends shaping the B2B marketing landscape in 2025.

- Tactics that work: Lessons from successful campaigns in 2024.

- Strategies that are losing effectiveness: What worked in the past but may need to be rethought for 2025.

- Bold predictions on the strategies that will dominate the market.

- Practical advice to align your marketing plan with the evolving B2B buyer journey.

This is your chance to hear from the experts, challenge assumptions, and gain the insights you need to prepare your team for success in 2025. Don’t miss it!

Follow Brad Diamandis on LinkedIn: https://www.linkedin.com/in/bdiamandis/

Follow Brian Austgen on LinkedIn: https://www.linkedin.com/in/brianaustgen/

Follow Liam Collins on LinkedIn: https://www.linkedin.com/in/liam-collins-performance-growth-marketing/

Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata

💬 Join Our Community on Slack: Dreamdata Community

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review.

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io

Join us for a session with Mandy McEwen, founder and CEO of Mod Girl Marketing and a leading LinkedIn strategist, as she shares high-impact, organic LinkedIn tactics for accelerating inbound marketing growth.

Known for her expertise in helping businesses harness LinkedIn for non-paid lead generation, Mandy will dive into actionable strategies that any B2B company can leverage to boost visibility, engage prospects, and drive a steady stream of inbound leads organically.

Follow Mandy McEwen on LinkedIn: https://www.linkedin.com/in/mandymcewen/

Follow Laura Erdem on LinkedIn: https://www.linkedin.com/in/lerdem/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata

💬 Join Our Community on Slack: Dreamdata Community

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review.

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io

We are joined by Alice de Courcy, CMO of Cognism, as she shares how using OKRs (Objectives and Key Results) can transform your marketing strategy.

As a marketing leader at one of the fastest-growing B2B SaaS companies, Alice will teach us how she aligns OKRs with business goals to drive growth, foster collaboration, and achieve measurable results.

Discover how to:

- Set impactful, results-focused OKRs

- Align marketing OKRs with sales and product teams

- Overcome common OKR challenges in marketing

Follow Alice de Courcy on LinkedIn: https://www.linkedin.com/in/alice-de-courcy-5205516a/

Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata

💬 Join Our Community on Slack: Dreamdata Community

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review.

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io