• Attributed - A podcast by Dreamdata

  • By: Dreamdata
  • Podcast

Attributed - A podcast by Dreamdata

By: Dreamdata
  • Summary

  • Welcome to the Attributed Podcast by Dreamdata where every week we host inspiring guests from across the B2B go-to-market space. Together we explore the biggest challenges facing Marketing, Sales, and Ops teams and discuss innovative ways to optimise growth and fire up revenue.
    © 2025 Dreamdata
    Show more Show less
Episodes
  • Human-Centered Marketing: How to Connect with Audiences in the Age of AI
    Mar 4 2025

    Join us for a session with Ashley Faus, marketing expert and author of Human-Centered Marketing: How to Connect with Audiences in the Age of AI. In this session, Ashley will share her tips on creating authentic connections with your audience, even in an AI-driven world.


    What You’ll Learn:

    - Key principles of human-centered marketing.

    - How to balance technology with human creativity and strategies for leveraging AI without losing the human touch.

    - Actionable tips for building stronger, more meaningful audience relationships.


    Bonus point: Our host Laura Erdem is featured in Ashley’s book, making for an extra exciting conversation filled with real-life examples.


    Follow Ashley Faus on LinkedIn: https://www.linkedin.com/in/ashleyfaus/

    Follow Laura Erdem on LinkedIn: https://www.linkedin.com/in/lerdem/

    Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.


    To stay updated on all things Dreamdata and B2B go-to-market:


    👥 Follow us on LinkedIn: Dreamdata

    💬 Join Our Community on Slack: Dreamdata Community

    🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review.

    🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io


    Show more Show less
    45 mins
  • Why B2B Landing Pages Fail and How to Fix Them – Live with Tas Bober
    Feb 25 2025

    B2B landing pages are failing – and it’s costing you leads.


    Join Tas Bober, a B2B SaaS landing page expert with 15+ years of experience managing 400+ websites, for a session on what’s going wrong and how to fix it.


    In today’s complex, non-linear B2B buying journeys, traditional landing pages fall short. Tas will show you how to create pages that meet buyer needs, deliver the right information, and help your brand stand out when it matters most.


    What you'll learn:


    - The real reasons B2B landing pages fail in today’s buyer landscape

    - How to align landing pages with modern B2B buying behavior

    - Actionable tips to make your pages clear, credible, and conversion-friendly


    Don’t miss this session if you’re serious about turning your landing pages into a competitive advantage.

    Follow Tas Bober on LinkedIn: https://www.linkedin.com/in/tasbober/

    Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/

    Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.


    To stay updated on all things Dreamdata and B2B go-to-market:


    👥 Follow us on LinkedIn: Dreamdata

    💬 Join Our Community on Slack: Dreamdata Community

    🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review.

    🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io

    Show more Show less
    54 mins
  • Adoption, Action and Accuracy: Steffen Hedebrandt's Take on Attribution
    Feb 18 2025

    In this special episode of Attributed, we’re featuring a conversation from Attribution Nation, where Steffen Hedebrandt, CMO and co-founder of Dreamdata, joined host Andrew (Drew) Smith to dive deep into multi-touch attribution. Steffen shares insights on building a strong attribution framework, driving organizational adoption, ensuring consistency with UTMs and campaigns, and much more. Tune in to learn how to make data-driven decisions that fuel growth!

    Follow Andrew (Drew) Smith on LinkedIn: https://www.linkedin.com/in/drewsmitty/

    Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/

    Attribution Nation Podcast: https://podcasts.apple.com/gb/podcast/attribution-nation/id1739480616

    Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.


    To stay updated on all things Dreamdata and B2B go-to-market:


    👥 Follow us on LinkedIn: Dreamdata

    💬 Join Our Community on Slack: Dreamdata Community

    🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review.

    🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io

    Show more Show less
    43 mins

What listeners say about Attributed - A podcast by Dreamdata

Average customer ratings

Reviews - Please select the tabs below to change the source of reviews.