Anewgo of New Home Sales Podcast By Anya Chrisanthon and John Lee cover art

Anewgo of New Home Sales

Anewgo of New Home Sales

By: Anya Chrisanthon and John Lee
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John Lee and Anya Chrisanthon of Anewgo discuss innovative sales and marketing technologies that are growing in popularity in new home sales. They highlight new systems, processes and techniques as well as share best practices, case studies, tactics and strategies so that you can successfully incorporate MarTech into your sales cycle. With millions of dollars flowing into PropTech space they evaluate new and current technologies with uncertain adoption and lifespans in the new construction industry.© 2025 Anewgo of New Home Sales Economics Marketing Marketing & Sales
Episodes
  • The Story Behind Garman Homes’ Bold New Website-148
    Jul 10 2025

    How do you create a website that feels like a model home experience—online? In this episode, Andrew Poon sits down with the dream team from Garman Homes—Alaina Money-Garman (Founder), Jake Kaplan (CFO), and Renee Carlson (VP of Marketing)—to unpack the strategy, collaboration, and bold vision behind their brand-new, first-of-its-kind website, powered by Anewgo.

    From curated home packages and storytelling to full interactive renderings, they share how they’re transforming home shopping into a personalized, confidence-building journey. You’ll hear how they leaned into transparency, buyer empowerment, and emotional connection—creating not just a website, but a platform for life’s biggest milestone.

    Plus, find out how Garman’s bold ideas pushed Anewgo to innovate its first-ever builder website—and how this project is already influencing the future of digital home sales experiences.

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    59 mins
  • AI Bots, Assistants & Agents: A New Era for New Home Sales-147
    Jul 2 2025

    The future of homebuying is here — and it’s intelligent. In this dynamic session, Anewgo CEO John Lee breaks down how artificial intelligence is revolutionizing the new home sales journey. From bots that search, to assistants that guide, and agents that act on behalf of buyers, discover what’s coming next and how builders can stay ahead.

    Whether you're just exploring AI or already experimenting with smart tools, you’ll walk away with practical insights on:

    The evolution of AI from static SEO to dynamic conversations

    How AI assistants and agents are transforming customer journeys

    What builders need to do now to stay discoverable — and competitive

    Why AI will reshape marketing funnels, online sales, and buyer expectations

    📍 Get ready to walk the yellow brick road to the AI Emerald City. It’s not just about technology — it’s about transforming the homebuying experience for good.

    👉 Watch the full webinar with slides now at anewgo.com/show147

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    59 mins
  • Rebuilding the Build: One Precision Assemblies-146
    Jun 24 2025

    What if building homes could be faster, smarter, and more energy-efficient—without sacrificing quality or customization? In this episode of Anewgo of New Home Sales, we sit down with John Harding, Senior Manager of Offsite Solutions at CertainTeed, to explore One Precision Assemblies (OPA), a panelized construction system designed to streamline building timelines while boosting performance.

    John breaks down how OPA differs from traditional stick-built and modular construction, the ideal builder profile for this innovative approach, and how his team is tackling labor shortages, energy codes, and rising buyer expectations. Whether you’re a builder looking to scale, or just curious about the future of construction tech—this one’s for you. 🔗 Learn more: https://www.certainteed.com/opa

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    20 mins
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