Welcome back to "Altar of the Demo Gods"! In this week's episode, Keith Wilson and John Morton are joined once again by Jayden Belcher. Together, they dive deep into the art of identifying stakeholders and understanding who's who in the zoo of your sales process. They discuss the importance of precise targeting, the pitfalls of misidentifying key players, and share insights into the evolving roles within sales teams.

Highlights of this episode include:

• How to identify the right people to connect with in your sales process.
• The significance of aligning your outreach with the correct stakeholders.
• The concept of NINAs (No Influence, No Authority) and how to avoid wasting time.
• Utilizing tools like LinkedIn Sales Navigator for effective research.
• The difference in sales approaches when dealing with various titles such as solutions architect, enterprise architect, and security architect.
• Techniques for gathering valuable information during initial conversations.

Whether you're a seasoned sales professional or just starting, this episode is packed with practical advice and strategies to help you navigate and succeed in your sales efforts.

Key Takeaways:

• Understanding the importance of targeted outreach.
• Effective use of LinkedIn Sales Navigator.
• Identifying and avoiding NINAs.
• The value of research in sales success.
• Adapting your sales approach based on stakeholder roles.

Resources Mentioned:

• LinkedIn Sales Navigator
• MEDDIC Sales Methodology

Tune in and discover how to enhance your sales strategies by knowing exactly who to talk to and how to approach them!

Don't forget to:

• Subscribe to our podcast for more insights and strategies.
• Leave a review if you enjoyed this episode.
• Follow us on LinkedIn and join the conversation.

Contact Us:

• Email: demogodspod@gmail.com
• Website: demogodspod.com

Welcome back to another riveting episode of "Altar of the Demo Gods"! Hosts Keith Wilson and John Morton, alongside our special returning guest Jayden Belcher, dive into the nuances of fashion's role in professional settings and its surprising intersection with personal branding and sales strategy.

In this episode, we delve into outbound campaigns, strategies, and best practices, discussing the blending of marketing and sales roles and how SDRs like Jayden are pioneering new approaches to customer engagement through personalized messaging and strategic outreach.

Don't forget to check out our website at demogodspod.com for more information and resources from our podcast. If you have any questions or think you'd be a great guest like Jayden, feel free to email us at demogodspod@gmail.com.

Please like, share, and subscribe to "Altar of the Demo Gods" on your favorite podcast platform, and join us next week for more insights and discussions.

Welcome back to another episode of "Altar of the Demo Gods" where we dive deep into the nuances of sales and marketing. Joining us again this week is Jayden Belcher, who continues to share her insights on the role of a Sales Development Representative (SDR).

This week, we focus on brand awareness and its crucial role in lead generation. Jayden, along with hosts Keith Wilson and John Morton, discuss the innovative strategies for standing out in today's crowded digital landscape. From leveraging memes on LinkedIn to creating memorable personal branding, this episode is packed with actionable advice for anyone looking to enhance their marketing efforts.

Don't forget to visit our website at demogodspod.com for more information about our podcast.

Please like, share, and subscribe to "Altar of the Demo Gods" on your favorite podcast platform to not miss out on our weekly insights.

Welcome back to "Altar of the Demo Gods." In this episode, Keith Wilson and John Morton are joined by a special guest, Jayden, a senior SDR at Britive. With Jayden's insights, we dive deep into the roles and responsibilities of Business Development Representatives (BDRs) and Sales Development Representatives (SDRs), exploring the essential functions and challenges of these positions in the sales process.

Last week, we tackled the futuristic applications of AI in sales engineering. If you missed that enlightening discussion, be sure to check it out for insights into how AI could potentially transform the sales landscape.

Today, we're focusing on the integral role of SDRs in shaping customer interactions and driving sales success. Jayden shares her firsthand experiences and strategies for effective lead qualification and relationship building in sales. From mastering cold calls to navigating the nuances of customer engagement, this episode is packed with valuable takeaways for anyone looking to excel in sales development roles.

For more episodes and information about our podcast, visit our website at demogodspod.com.

Don't forget to like, share, and subscribe to stay updated with the latest from "Altar of the Demo Gods"!

In this enlightening episode of "Altar of the Demo Gods," hosts Keith Wilson and John Morton delve deep into the intriguing world of artificial intelligence. Join them as they explore how AI is revolutionizing tasks and efficiency within sales engineering and beyond. Keith discusses his latest work on AI security, and both share personal anecdotes about their use of AI tools like Microsoft Copilot and ChatGPT. This episode not only demystifies AI but also emphasizes its practical applications, especially in enhancing sales automation tools and customer interactions.

In this episode of Altar of the Demo Gods, Keith Wilson and John Morton explore the intricate world of sales automation. They discuss the pivotal role of CRM tools like Salesforce and HubSpot in managing customer relationships and automating tedious sales tasks. The hosts delve into how these tools not only store data but also actively assist in lead scoring, email campaigns, and follow-ups, enhancing productivity and accuracy in the sales process. Join them as they unravel the capabilities of sales automation and share insights on integrating these tools to streamline your sales operations.

Welcome back to Altar of the Demo Gods! In this episode, Keith Wilson and John Morton dive deep into time management strategies that have profoundly impacted their professional and personal lives. From the transformative power of LinkedIn learning courses to the disciplined routines honed in the Navy, they cover it all. Keith discusses the importance of owning your calendar to prevent others from dictating your time, emphasizing task blocking and prioritization techniques to enhance productivity. John shares insights on how integrating workouts into his daily schedule helps maintain a healthy work-life balance. They also stress the importance of respecting others' time, a value crucial for any professional setting.

Welcome back to "Altar of the Demo Gods"! In this episode, Keith Wilson and John Morton dive deep into the world of public speaking, especially focusing on its relevance and benefits for sales engineers and technical sales professionals. They explore why public speaking is crucial in building confidence, enhancing personal brand, and establishing oneself as a thought leader in the industry.

Key Highlights:

• Overcoming the Fear of Public Speaking: Keith and John discuss common fears associated with public speaking and provide practical tips to conquer them, emphasizing the importance of public speaking in sales and technical roles.
• Structuring Your Presentation: Learn how to effectively structure presentations to keep the audience engaged, including tips on slide design and delivering your message concisely.
• Building Confidence and Exposure: Discover how public speaking can significantly boost your professional confidence and increase your visibility in the industry.
• Engaging Your Audience: Insights into engaging various audience types and making your presentations memorable through storytelling and relevant analogies.

Join Keith and John as they provide a comprehensive guide to mastering public speaking, making it an invaluable tool for anyone in technical sales.