Casey Lewis, author of youth trends newsletter After School, looks back on the most viral social media trends of 2024 and how they shaped brand marketing

Branding expert David Placek came on the Marketer’s Brief podcast to discuss the dos and don’ts of naming AI products and services

Aba Blankson, chief marketing and communications officer of the NAACP, discusses the organization’s largest advertising effort to date

Steven Tristan Young discusses growth of resale and role of Secondhand Sunday

Four-year-old brand strives to bridge the communication gap around female-focused health care

TransUnion’s Marc Vermut shares how you’ll maximize ad spend by speaking to the right people

Tara McRae talks about Puma’s recent Olympics push and how the brand collaborates with partners such as Rihanna

Joanne Davis, author of the new book "How to Get Your Agency to Jump Through Brick Walls—Without Paying More," shares lessons learned over 24 years in the agency search consulting business, including how to create effective briefs and what do do in the face of executive turnover. She also gives her take on what the rise of project work means for the business.