Episodes

  • She Means Business: How Women Are Revolutionizing AI in Marketing with Kinsey Soderberg

    She Means Business: How Women Are Revolutionizing AI in Marketing with Kinsey Soderberg
    Feb 22 2025
    Ladies, have you ever felt like the tech world was designed without you in mind? You're not alone. While artificial intelligence is revolutionizing the way we do business, there's a concerning trend: women entrepreneurs are significantly less likely to adopt AI tools than their male counterparts. But here's the thing - when women do embrace AI, they're not just succeeding; they're revolutionizing how these tools are used in marketing and business. The hesitation is real. From feeling like they’re cheating to concerns about losing the human touch in their businesses, many women entrepreneurs are sitting on the sidelines of the AI revolution. But what if I told you that by not embracing AI, you're actually making your work harder and missing out on opportunities to scale your business while maintaining authenticity? That's why I'm thrilled to introduce today's guest, Kinsey Soderberg. As the founder of Feel Good Social and Authentic AI, Kinsey has become a leading voice in helping entrepreneurs leverage AI without sacrificing their authentic brand voice. Through her signature programs like AI Reels Club and Brand Blueprint for ChatGPT, she's helping business owners save up to 15 hours a week while maintaining that crucial human connection. Her human-first approach to AI has transformed the way entrepreneurs, particularly women, view and use artificial intelligence in their businesses. The AI Hat Podcast host Mike Allton asked Kinsey Soderberg about: ✨ Start Small, Think Big: Breaking down AI adoption into manageable steps while keeping the bigger picture in mind. ✨ Authenticity Meets Automation: Using AI to enhance, not replace, your unique brand voice and personal touch. ✨ Community Over Competition: Building a supportive network of women entrepreneurs using AI to revolutionize marketing. Learn more about Kinsey Soderberg Connect with Kinsey Soderberg on LinkedIn Connect with Kinsey Soderberg on Instagram Resources & Brands mentioned in this episode Authentic AI Authentic AI for Entrepreneurs Podcast Feel Good Social Dr. Nici Sweaney Descript Brand Blueprint for ChatGPT AI for Sales Teams: A Mindful Approach to Scaling Without Losing Human Connection with Tamra Moroski Custom GPTs for Marketers: Work Smarter, Not Harder with Mike Allton AI Marketing Primer: A Comprehensive Guide for Marketers AI Training for Businesses Explore past episodes of The AI Hat Podcast SHOW TRANSCRIPT & NOTES: https://theaihat.com/she-means-business-how-women-are-revolutionizing-ai-in-marketing/ Start your AI journey with the AI Marketing Primer. Brought to you by The AI Hat - Get Your AI On. Interesting in sponsoring an episode? Learn more here. AI Training for Business Leaders & Teams: https://theaihat.com/ai-training-for-business/ Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters. Produced and Hosted by Mike Allton, AI Consultant & Trainer at The AI Hat, where he's tirelessly helping businesses and marketers get ahead of the AI Revolution and apply advanced technologies to their roles. He's spent over a decade in digital marketing, bringing an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you’re interested in helping business owners with AI in an upcoming episode, reach out to Mike. Powered by the Marketing Podcast Network. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    48 mins
  • Discover How One Healthcare Tech Leader Transformed Their Marketing with AI with Brianna Miller

    Discover How One Healthcare Tech Leader Transformed Their Marketing with AI with Brianna Miller
    Feb 18 2025
    Have you ever looked at your content creation process and thought, 'There has to be a better way'? Maybe you're drowning in content requests, struggling to maintain consistency across channels, or simply feeling overwhelmed by the constant demand for fresh, engaging content. If this sounds familiar, you're not alone. These were exactly the challenges facing our guest today. The pressure to create more high-quality content while maintaining compliance standards in the healthcare tech industry seemed like an impossible balance to strike. The traditional approach wasn't just time-consuming – it was becoming unsustainable. But what if I told you there was a way to not just meet these demands, but exceed them? A way to scale your content operations while actually improving quality and consistency? Today, we're joined by Brianna Miller, Director of Marketing at Protenus, the leading Healthcare Compliance Analytics platform. SHe’s also a longtime friend and colleague of mine here in St. Louis. Brianna is going to share how she transformed her team's content operations using AI, specifically through the implementation of Jasper AI. As an accomplished digital marketing leader and frequent contributor to MarTech, Brianna brings a wealth of practical experience in both the healthcare technology sector and cutting-edge marketing strategies. The AI Hat Podcast host Mike Allton asked Brianna Miller about: ✨ STRATEGIC IMPLEMENTATION: Understanding the step-by-step process of successfully introducing AI into a regulated industry. ✨ MEASURABLE RESULTS: Real metrics and improvements achieved through AI implementation in content creation. ✨ TEAM ADOPTION: Practical insights on getting buy-in and managing change within marketing teams. Learn more about Brianna Miller Connect with Brianna Miller on LinkedIn Resources & Brands mentioned in this episode Protenus University of Missouri St. Louis Jasper AI Jasper Certification Program Redefining Brand Strategy: AI Tools for Businesses of All Sizes with Ruheene Jaura The AI Librarian: How RAG Can Revolutionize Your Business AI as Your Co-Host: Unleashing NotebookLM’s Potential in Content Marketing BeingYourBrand.com AI Primer: A Comprehensive Guide Explore past episodes of the The AI Hat Podcast podcast SHOW TRANSCRIPT & NOTES: https://theaihat.com/discover-how-one-healthcare-tech-leader-transformed-their-marketing-with-ai/ Start your AI journey with the AI Marketing Primer. Brought to you by The AI Hat - Get Your AI On. Interesting in sponsoring an episode? Learn more here. AI Training for Business Leaders & Teams: https://theaihat.com/ai-training-for-business/ Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters. Produced and Hosted by Mike Allton, AI Consultant & Trainer at The AI Hat, where he's tirelessly helping businesses and marketers get ahead of the AI Revolution and apply advanced technologies to their roles. He's spent over a decade in digital marketing, bringing an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you’re interested in helping business owners with AI in an upcoming episode, reach out to Mike. Powered by the Marketing Podcast Network. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    34 mins
  • 24/7 AI: How Artificial Intelligence is Reshaping the Marketer's Day

    24/7 AI: How Artificial Intelligence is Reshaping the Marketer's Day
    Feb 15 2025
    Have you ever wondered what it would be like to have a personal assistant that never sleeps, never takes a coffee break, and is always learning? Now, imagine that assistant not only helps you at work but follows you home, helping you become a better version of yourself. Sounds like science fiction, right? Well, for marketers like our guest today, this is becoming a reality – and it's all thanks to Artificial Intelligence. In today's fast-paced world, the line between our professional and personal lives is becoming increasingly blurred. For marketers, this blending of worlds presents both challenges and opportunities. How do we stay ahead in our careers while also finding time for personal growth? The answer, it seems, lies in the very technology that's driving our industry forward: AI. But how exactly is AI reshaping our entire day, from the moment we wake up to when we finally put our phones down at night? To answer this question and more, we have a true AI marketing maven with us today. Ladies and gentlemen, I'm thrilled to introduce Joya Scarlata, a marketing leader, AI strategist, and co-host of the podcast "The Marketers Guide to the AI Galaxy." Joya isn't just talking about AI – she's living it. As the Director of Marketing at InterraIT, a B2B IT Services firm, she's at the forefront of implementing AI-driven tools to enhance marketing strategies and predict industry trends. Her expertise hasn't gone unnoticed – Joya was recently recognized as one of the "101 Women in AI Marketing" and has shared her insights as a TEDx speaker. Today, she's here to give us an insider's look at how AI is transforming not just our work lives, but our personal lives too. The AI Hat Podcast host Mike Allton asked Joya Scarlata about: ✨ AI as a 24/7 assistant: Artificial Intelligence serves as an always-on helper, enhancing both work efficiency and personal growth. ✨ Blended AI integration: Successful marketers seamlessly incorporate AI tools across professional and personal spheres for maximum benefit. ✨ Continuous AI-driven learning: AI facilitates ongoing skill development and knowledge expansion, keeping marketers ahead in a rapidly evolving field. Learn more about Joya Scarlata Connect with Joya Scarlata on LinkedIn Resources & Brands mentioned in this episode Interra Information Technologies JoyaScarlata.com The Marketers Guide to the AI Galaxy 101 Women in AI Marketing The H.U.M.A.N. AI Integration Framework: Bridging the Gap Between Technology and People AI and Copyright: What Marketers Need to Know with Mitch Jackson The Cognitive Leap: Adopting an AI Mindset for Marketing Success with Natalie Lambert AI Work Buddy - instructions on building your own personal AI assistant AI Marketing Primer: A Comprehensive Guide for Marketers Explore past episodes of The AI Hat Podcast SHOW TRANSCRIPT & NOTES: https://theaihat.com/24-7-ai-how-artificial-intelligence-is-reshaping-the-marketers-day/ Brought to you by The AI Hat - Get Your AI On. Interesting in sponsoring an episode? Learn more here. AI Training for Business Leaders & Teams: https://theaihat.com/ai-training-for-business/ Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters. Produced and Hosted by Mike Allton, AI Consultant & Trainer at The AI Hat, where he's tirelessly helping businesses and marketers get ahead of the AI Revolution and apply advanced technologies to their roles. He's spent over a decade in digital marketing, bringing an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you’re interested in helping business owners with AI in an upcoming episode, reach out to Mike. Powered by the Marketing Podcast Network. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    47 mins
  • The Cognitive Leap: Adopting an AI Mindset for Marketing Success

    The Cognitive Leap: Adopting an AI Mindset for Marketing Success
    Feb 11 2025
    Have you ever wondered why some marketing teams seem to effortlessly integrate AI into their strategies while others struggle to get started? The answer might not lie in the technology itself, but in the mindset of the team using it. Today, we're diving into the fascinating world of AI adoption in marketing, and how a simple shift in thinking can lead to extraordinary results. In the fast-paced realm of digital marketing, staying ahead of the curve isn't just about having the latest tools—it's about embracing a new way of thinking. Many marketers find themselves overwhelmed by the constant barrage of AI innovations, unsure of how to harness this power effectively. The problem isn't a lack of AI tools or capabilities; it's a gap in our approach to these technologies. But what if I told you that the key to unlocking AI's full potential in marketing isn't about mastering complex algorithms or investing in expensive software? What if the real game-changer is something much more fundamental—a shift in mindset? That's where our guest today comes in. I'm thrilled to introduce Natalie Lambert, a true pioneer in the world of AI-powered marketing. Natalie isn't just talking about AI; she's living it. As the former Global Director of Applied AI for Marketing at Google, she's been at the forefront of integrating AI into marketing strategies for one of the world's most innovative companies. Now, as the founder of her own consulting firm, Natalie is on a mission to help marketing teams worldwide make the cognitive leap into the AI era. The AI Hat Podcast host Mike Allton asked Natalie Lambert about: ✨ Mindset Over Technology: AI success in marketing starts with a shift in thinking, not just adopting new tools. ✨ Creativity Amplified: An AI mindset enhances rather than replaces human creativity in marketing strategies. ✨ Continuous Adaptation: Embracing an AI mindset means committing to ongoing learning and flexibility in marketing approaches. Learn more about Natalie Lambert Connect with Natalie Lambert on LinkedIn Resources & Brands mentioned in this episode GenEdge Consulting Tamra Moroski, “AI for Sales Teams: A Mindful Approach to Scaling Without Losing Human Connection” Anyword AI Marketing Primer: A Comprehensive Guide for Marketers Explore past episodes of The AI Hat Podcast SHOW TRANSCRIPT & NOTES: https://theaihat.com/the-cognitive-leap-adopting-an-ai-mindset-for-marketing-success/ Start your AI journey with the AI Marketing Primer. Brought to you by The AI Hat - Get Your AI On. Interesting in sponsoring an episode? Learn more here. AI Training for Business Leaders & Teams: https://theaihat.com/ai-training-for-business/ Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters. Produced and Hosted by Mike Allton, AI Consultant & Trainer at The AI Hat, where he's tirelessly helping businesses and marketers get ahead of the AI Revolution and apply advanced technologies to their roles. He's spent over a decade in digital marketing, bringing an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you’re interested in helping business owners with AI in an upcoming episode, reach out to Mike. Powered by the Marketing Podcast Network. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    51 mins
  • AI for Sales Teams: A Mindful Approach to Scaling Without Losing Human Connection with Tamra Moroski

    AI for Sales Teams: A Mindful Approach to Scaling Without Losing Human Connection with Tamra Moroski
    Feb 8 2025
    If you're leading a sales team right now, you're probably wondering how the heck to use AI without turning your team into robots. I get it - you want the efficiency AI promises, but not at the cost of those personal connections that actually close deals. That's exactly why I invited Tamra Moroski from the Marketing AI Institute to break this down for us. She's figured out how to help sales teams use AI tools in ways that actually make relationships stronger, not weaker. And she's got the real-world experience to prove it. In this episode of The AI Hat Podcast, Tamra shares practical ways your sales team can use AI to handle the mundane stuff - like research and repetitive tasks - so they can spend more time doing what humans do best: building genuine connections with prospects and customers. We dive deep into specific AI tools for sales teams, and more importantly, how to implement them in ways your team will actually embrace. The AI Hat Podcast episode takeaways: ✨ Stop wasting time on prospect research. Learn how AI for sales teams can cut research time by 75% while actually uncovering better insights about your prospects. ✨ Create a balanced approach to sales automation that lets your team's personality shine through. Tamra shows exactly how to maintain authentic connections while scaling your outreach. ✨ Build a sustainable AI implementation plan that your team will actually use. No more tools that gather dust - discover how to introduce AI in ways that make your team's life easier, not harder. Learn more about Tamra Moroski Connect with Tamra Moroski on LinkedIn Follow Tamra Moroski on Instagram Resources & Brands mentioned in this episode Marketing AI Institute Paul Roetzer Mike Kaput The Artificial Intelligence Show Cathy McPhillips, “The AI Growth Engine: Accelerating Your Marketing Results” Ethan Mollick Finding Your Voice with AI – How to Craft a Brand Voice That Resonates with Mike Allton Custom GPTs for Marketers: Work Smarter, Not Harder with Mike Allton Buyer Persona GPT for Sales Jasper.ai Perplexity.ai Lavender.ai Dan Sanchez, “Exploring AI in Marketing: Five Key Applications” MyShowrunner.com Agorapulse Creativity, A Short and Cheerful Guide, by John Cleese Jobs GPT MAICON AI Marketing Primer: A Comprehensive Guide for Marketers SHOW TRANSCRIPT & NOTES: https://theaihat.com/ai-for-sales-teams-a-mindful-approach-to-scaling-without-losing-human-connection/ Brought to you by The AI Hat - Get Your AI On. Interesting in sponsoring an episode? Learn more here. AI Training for Business Leaders & Teams: https://theaihat.com/ai-training-for-business/ Powered by Magai - why choose one AI tool when you can have them all? Produced and Hosted by Mike Allton, AI Consultant & Trainer at The AI Hat, where he's tirelessly helping businesses and marketers get ahead of the AI Revolution and apply advanced technologies to their roles. He's spent over a decade in digital marketing, bringing an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you’re interested in helping business owners with AI in an upcoming episode, reach out to Mike. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    54 mins
  • AI for Business Toolbox: Applications of AI You're Not Using (But Should Be) with Peter Benei

    AI for Business Toolbox: Applications of AI You're Not Using (But Should Be) with Peter Benei
    Feb 4 2025
    Ever feel like you're barely scratching the surface with AI in your business? Sure, you've got ChatGPT churning out blog posts, but what if I told you that's like using your smartphone just to make calls? What if you're missing out on 90% of AI's true potential to transform your business and marketing operations? Here's the thing - while everyone's focused on content creation, the real AI revolution is happening behind the scenes. Business teams are drowning in data, struggling with campaign coordination, and racing against impossible deadlines. And the solution isn't just working harder - it's working smarter with AI. That's why I'm thrilled to welcome Peter Benei to the show today. As the driving force behind Intercept Scale and a veteran CMO/COO who's been leading remote business and marketing teams since 2014, Peter has been at the forefront of operations optimization. He's helped countless B2B tech companies scale their business operations using AI, and his recent study on AI applications in marketing has unveiled game-changing insights that most marketers are completely missing. Based in beautiful Tuscany, Italy, Peter brings a unique global perspective on how AI is reshaping the future of business operations and team productivity. AI in Marketing: Unpacked host Mike Allton asked Peter Benei about: ✨Beyond The Content Bubble - AI's true power lies in operational optimization, not just content creation. ✨Data-Driven Transformation - AI enables real-time decision making and predictive analytics for better marketing outcomes. ✨Operational Excellence - Implementation of AI across marketing operations leads to faster scaling and better resource utilization. Learn more about Peter Benei Connect with Peter Benei on LinkedIn Resources & Brands mentioned in this episode Intercept Scale EXERCISE: “What does ChatGPT Know About Me?” Intercept Study: “CMO’s Perspectives on AI-Powered Marketing” The AI Librarian: How RAG Can Revolutionize Your Business AI Marketing Primer: A Comprehensive Guide for Marketers Explore past episodes of the AI in Marketing: Unpacked podcast SHOW TRANSCRIPT & NOTES: https://theaihat.com/ai-for-business-toolbox-applications-of-ai-youre-not-using-but-should-be/ Start your AI journey with the AI Marketing Primer. Brought to you by The AI Hat - Get Your AI On. Interesting in sponsoring an episode? Learn more here. Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters. Produced and Hosted by Mike Allton, AI Consultant & Trainer at The AI Hat, where he's tirelessly helping businesses and marketers get ahead of the AI Revolution and apply advanced technologies to their roles. He's spent over a decade in digital marketing, bringing an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you’re interested in helping business owners with AI in an upcoming episode, reach out to Mike. Powered by the Marketing Podcast Network. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    43 mins
  • The New Rules of Video Marketing: Creating Professional Content with AI with Eric Liu

    The New Rules of Video Marketing: Creating Professional Content with AI with Eric Liu
    Feb 1 2025
    Have you ever looked at a competitor's polished video content and thought, 'We could never afford to produce something like that?' Here's the thing - that assumption is probably wrong. The rules of video marketing have completely changed. While big brands used to dominate with expensive production crews and six-figure budgets, artificial intelligence has leveled the playing field. But there's a problem: most business leaders don't realize just how accessible professional video creation has become, or they're overwhelmed by the technology. That's why I'm excited to have Eric Liu joining us today. Eric is a video marketing innovator at Wondershare Technology, where he's helping shape the future of AI-powered content creation. He's been instrumental in developing Filmora 14, a next-generation AI video editing tool that's transforming how businesses approach video marketing. His work has helped countless organizations move from basic video content to professional-grade productions without breaking the bank or requiring a degree in video editing. The AI Hat Podcast host Mike Allton asked Eric Liu about: ✨ AI Democratizes Video - Professional video creation is no longer limited to big budgets and technical expertise. ✨ Start Small, Scale Smart - Begin with basic AI features and gradually expand your video marketing capabilities. ✨ Focus on Story First - While AI handles technical aspects, successful video marketing still requires clear messaging and strategy. Learn more about Eric Liu Connect with Eric Liu on LinkedIn Resources & Brands mentioned in this episode Wondershare Filmora Duolingo Ethan Mollick AI Primer: A Comprehensive Guide Explore past episodes of the The AI Hat Podcast podcast SHOW TRANSCRIPT & NOTES: https://theaihat.com/the-new-rules-of-video-marketing-creating-professional-content-with-ai/ Start your AI journey with the AI Marketing Primer. Brought to you by The AI Hat - Get Your AI On. Interesting in sponsoring an episode? Learn more here. Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters. Produced and Hosted by Mike Allton, AI Consultant & Trainer at The AI Hat, where he's tirelessly helping businesses and marketers get ahead of the AI Revolution and apply advanced technologies to their roles. He's spent over a decade in digital marketing, bringing an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you’re interested in helping business owners with AI in an upcoming episode, reach out to Mike. Powered by the Marketing Podcast Network. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    47 mins
  • Boost Your Business IQ: Why AI Literacy Matters for SMBs with Angie Carel

    Boost Your Business IQ: Why AI Literacy Matters for SMBs with Angie Carel
    Jan 25 2025
    Now is the time to unlock the true potential of AI for your business. But here's the catch - you don't need to be a tech wizard or data scientist to do it. What you need is AI literacy, and it's about to become your new secret weapon. AI literacy is more than just understanding the basics of artificial intelligence. It's about developing the knowledge and skills to make informed decisions, spot opportunities, and confidently lead your team in an AI-driven world. For businesses and marketers, focusing on AI literacy means staying competitive, improving efficiency, and uncovering innovative ways to serve your customers. It's the key to turning AI from a buzzword into a powerful tool that drives real results. To guide us through this critical topic, we have an exceptional expert joining us. Angie Carel is a certified AI business leader and educator who's been at the forefront of making AI accessible and actionable for businesses of all sizes. As the founder of AI in Fort Wayne and a sought-after speaker, Angie has helped countless organizations harness the power of AI. She doesn't just talk about AI - she lives it, integrating it into every aspect of her work and life. Get ready, because Angie is about to share the insights you need to boost your AI literacy and transform your business. The AI Hat Podcast host Mike Allton asked Angie Carel about: ✨Foundational Understanding: AI literacy provides a crucial foundation for informed decision-making in today's business landscape. ✨Competitive Edge: Improved AI literacy can lead to better strategic choices, giving SMBs a significant advantage in their markets. ✨Accessible Learning: Building AI literacy is an achievable goal for all business leaders, regardless of technical background. Learn more about Angie Carel Connect with Angie Carel on LinkedIn Resources & Brands mentioned in this episode Angie Carel AI Consulting AI Training for Business The AI Revolution is Here: What Every Marketer Needs to Know Play Before Pay: Why Having Fun with AI Leads to Marketing Success with Amy Walters The Artificial Intelligence Show with Paul Roetzer and Mike Kaput MAICON Andy Sack Co-Crafted AI Marketing Primer: A Comprehensive Guide for Marketers Explore past episodes of the The AI Hat Podcast SHOW TRANSCRIPT & NOTES: https://theaihat.com/boost-your-business-iq-why-ai-literacy-matters-for-smbs/ Start your AI journey with the AI Marketing Primer. Brought to you by The AI Hat - Get Your AI On. Interesting in sponsoring an episode? Learn more here. Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters. Produced and Hosted by Mike Allton, AI Consultant & Trainer at The AI Hat, where he's tirelessly helping businesses and marketers get ahead of the AI Revolution and apply advanced technologies to their roles. He's spent over a decade in digital marketing, bringing an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you’re interested in helping business owners with AI in an upcoming episode, reach out to Mike. Powered by the Marketing Podcast Network. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    54 mins