• #563: How to Scale a Telco Loyalty Platform into a Technology Platform Across Multiple Countries?

  • Jul 17 2024
  • Length: 55 mins
  • Podcast

#563: How to Scale a Telco Loyalty Platform into a Technology Platform Across Multiple Countries?

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  • Summary

  • Mateboho Malope holds a strategic group-wide portfolio to reflect the strategy that Vodacom is embarking upon. Vodacom is a 30 year old telco giant transformed into a fintec platform with over 500m customers on its addressable base.

    Vodacom launched Vodabucks almost 4 years ago in South Africa and is now scaling it across the African continent, with a recent programme launch in Tanzania.

    Its impressive fintec platform mpesa sees a $340bn p.a. processed across 51 million customers. Mateboho’s biggest learnings address the cultural differences in countries across Africa and in conclusion Mateboho see the Vodabucks strategy as a way to amplify value for consumers and drive incrementality for the Vodacom enterprise.

    Hosted by Amanda Cromhout

    Show notes:

    1) Mateboho Malope

    2) Vodacom

    3) Vodabucks

    4) #63: Vodacom South Africa Launches Vodabucks
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Marketing Economics
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