This episode is available in audio format on our Let's Talk Loyalty podcast, and in video format on www.Loyalty.TV.

The idea of “emotional loyalty” has been raised many times on our show, but never before in such breadth and depth as in today’s conversation.

It’s a really big idea and one that brand marketers and loyalty marketers know is critically important but often struggle to achieve.

My guest today is hugely passionate about the topic and she wrote an article about it (in French) for herself and her clients back in 2023.

It was SO well received, that it was firstly translated in to English, then it became an ebook featuring some incredible statistics and insights and now, we’re here to share it on Loyalty TV.

Jessica Lavigne is a CRM and Customer Loyalty Professional for Comarch, based in France, so I hope you enjoy listening to our conversation, all about the importance and some suggested ideas to create true “emotional loyalty” for your brand.

Show notes:

1) Jessica Lavigne

2) Comarch

3) Gallup Research: Become your customers' most trusted partner

4) Emoloyalty ebook

5) Beyond Transactions: Emotional Loyalty and Sustainable Brand Relationships

6) LTL: #323: Ikea Family - Beloved Retailer Shares Its Latest Loyalty Innovations

7) Watch the full interview episode at www.Loyalty.TV

In this episode, Carly Neubauer, Co-Founder and Director of Elevate Loyalty, sits down with Chris Mills, Vice President of Loyalty & Partnerships for Accor across Middle East, Africa & Asia Pacific.

With over a decade of experience in loyalty and digital marketing, Chris shares insights from his journey leading the transformation of Accor’s award-winning loyalty program, Accor Live Limitless (ALL).

Discover how ALL, spanning over 40 hotel brands, prioritizes emotional connections to deliver personalized travel experiences that resonate deeply with members.

Join us as we explore the importance of emotional engagement in loyalty programs and its impact on member satisfaction and brand advocacy.

Show Notes :

1) Chris Mills

2) Accor

3) Accor Live Limitless (ALL)

The Wiser Loyalty series podcast is hosted by Aaron Dauphinee and Bill Hanifin from the Wise Marketer Group. They tap into courses from the Loyalty Academy™ Certified Loyalty Marketing Professional™ (CLMP™) curriculum and bring that material to life with current market examples.

In this episode, our hosts bring fresh content from The Loyalty Academy™ on “How to Create a Winning Value Proposition” (course #105). The “CVP” as we refer to it is the centerpiece of loyalty program strategy and an important piece of the broader customer strategy for your organization. Hear about what you need to consider when you strike out to create a value proposition that will gain the attention of customers and help you develop the valuable relationships you seek.

The community of professionals who have earned their CLMP™ from the Loyalty Academy™ is nearing 1,000 individuals across 53 countries worldwide. If you would like more information on how to become part of the community leading this industry into the future, please visit LoyaltyAcademy.org.

Show notes:

1) Bill Hanifin

2) Aaron Dauphinee

3) The Loyalty Academy™

4) The Wise Marketer