In this episode of Amplifying Your Business, we dive into the world of fitness coaching and entrepreneurship with the incredible Janae Kellogg, an experienced online health and fitness coach with over 13 years in the fitness industry. Janae shares her journey from in-person personal training to building a successful online coaching business, and how she has thrived in an industry often seen as "saturated."

Janae talks about her struggles with body image and food and how those challenges turned into her greatest strengths as a coach. She emphasizes the importance of authenticity, connection, and serving clients in ways that go beyond the workout.

We also explore the pivotal moment when Janae transitioned from brick-and-mortar fitness training to the virtual world, the lessons she learned along the way, and how she continues to stand out in the competitive fitness coaching industry.

Key Takeaways:

• Turning Struggles into Strengths: Janae discusses how her personal struggles with body image and food have shaped her coaching philosophy and allowed her to connect deeply with her clients.
• The Online Pivot: Learn how Janae transitioned from in-person training to online coaching and why it was the perfect move for her business.
• The Power of Authenticity: In a crowded market, Janae shares how being authentic and connecting with clients on a personal level has been her key to success.
• Balancing Health and Business: Hear about the intersection between health and entrepreneurship and why taking care of your well-being is critical to building a successful business.
• Standing Out in a Saturated Market: Janae reveals her top tips for standing out in a competitive industry and why building relationships is at the heart of her coaching success.

About Janae Kellogg:

Janae is a seasoned health and fitness coach who has transitioned from in-person personal training to a thriving online coaching business. With over 13 years of experience, Janae is passionate about helping people overcome their struggles with food and body image while maintaining a healthy, sustainable lifestyle. You can follow Janae on Instagram at @fitgurugal or connect with her on Facebook at Janae Kellogg.

Don’t Miss Part 2: Be sure to tune in next time when Janae returns to discuss the critical connection between health and business success and how maintaining a strong, healthy lifestyle can impact your entrepreneurial journey.