In episode 134 of the SEOLeverage Podcast, Gert Mellak delves into the SEO value chain, presenting it as a versatile framework that can be applied to SEO and broader business and life scenarios. The episode also highlights a new project called Platform Leverage, designed to help businesses navigate the changing landscape of AI and evolving user behaviors.

In this episode, Gert explores the concept of the SEO value chain, a powerful thinking framework that can be applied to various aspects of life and business. Gert explains how this framework helps organize thoughts, focus on crucial steps, and achieve desired outcomes in SEO and beyond. He also introduces a new project called Platform Leverage, designed to help businesses navigate the changing landscape of AI and user behavior.

Podcast Highlights:

00:00 Prologue

00:45 SEOLeverage Podcast Intro

00:55 Introduction of Platform Leverage, a new project focusing on marketing essentials

01:59 The importance of controlling brand narrative across platforms in the age of AI

02:33 Explanation of the SEO value chain and its role in achieving organic revenue

03:39 The importance of Site Audits in establishing a position within the SEO value chain

04:22 How the value chain concept applies to various life situations

05:58 Closing message

Connect with Gert Mellak:

Website: https://seoleverage.com/

Email: info@seoleverage.com

Resources:

Platform Leverage - A new project focusing on essential marketing strategies in the AI era

AI Tools discussed:

• ChatGPT

• Perplexity

• Claude