• 0 to $1.35M ARR in Just 17 weeks, & a Too-good-to-be-true Strategy: Adam @ RB2B

  • Jul 12 2024
  • Length: 45 mins
  • Podcast

0 to $1.35M ARR in Just 17 weeks, & a Too-good-to-be-true Strategy: Adam @ RB2B

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  • Summary

  • Every founder says, “Let’s do what Adam does”.

    But what does he do?

    He runs 2 SaaS companies:

    Retention.com at 22 million ARR

    RB2B at 1.35 million ARR


    He implemented a freemium strategy and bootstrapped RB2B to 1.35 million ARR within 17 weeks of launch.

    The freemium strategy = RB2B is 100% free forever for some users.

    In the beginning, this cost him.

    He got 3000 users in a couple of weeks.

    How many of them were paying customers?

    Just 15.

    What did he do to recover?

    Did this strategy work?

    How does he even make money if his product is free forever?

    How sustainable is this pricing model?

    He answers these and more in our latest TL;DR episode.

    He’s THE most requested guest!

    If you’re into SaaS, don’t miss this.

    It’s not every day you hear a SaaS leader talk about their 💲strategy.

    Btw, did you know what company inspired him to follow a freemium strategy?

    Hint: It’s an email automation platform



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