Twitter for Good
Change the World One Tweet at a Time
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Twitter for Good
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Narrado por:
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Karen Saltus
Acerca de esta escucha
"Claire's work teaches you to use Twitter for the good you work so hard to achieve." -From the Foreword by Biz Stone
As recent events in Japan, the Middle East, and Haiti have shown, Twitter offers a unique platform to connect individuals and influence change in ways that were unthinkable only a short time ago.
Twitter for Good is a groundbreaking book that contains the most effective tactics for tapping into the power of Twitter as a real-time information network. Claire DÍaz-Ortiz, Twitter's head of corporate social innovation and philanthropy, shares the same strategies she offers to organizations around the world. In her time at Twitter, DÍaz-Ortiz has worked with such forward-thinking organizations as Nike, Pepsi, the United Nations, the American Red Cross, charity:water, Room to Read, Partners in Health, the Skoll Foundation, National Wildlife Federation, Kiva, and many, many more.
Filled with dynamic, global examples, Twitter for Good shows how the world's top organizations use the power of Twitter to make a difference. Through DÍaz-Ortiz's T.W.E.E.T. model, which she developed to teach organizations how to excel on Twitter, she lays out the exact framework she teaches around the world.
Step by step, DÍaz-Ortiz walks you through a proven process, showing you:
- Why your organization needs a dedicated Twitter strategy
- The 5-step process that delivers results
- Best practices for using Twitter to catapult your organization's mission
With more than 200 million users world wide, Twitter has established itself as a dynamic force, one that every business and nonprofit organization must understand how to use effectively.
©2011 Claire Diaz-Ortiz (P)2011 Gildan Media CorpLos oyentes también disfrutaron...
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Reseñas de la Crítica
Lo que los oyentes dicen sobre Twitter for Good
Calificaciones medias de los clientesReseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
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Total3 out of 5 stars
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Ejecución3 out of 5 stars
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Historia3 out of 5 stars
- James
- 10-08-13
Tweet and the World Tweets With You!
I thought that this was one of the few books that I have read that actually taught me something in regards as to how to do "something good" with all of this social media stuff out there.
It's good to see that Twitter is and can be relevant. The author breaks it down, takes her time and helps us to make sense out of the whole Twitter Universe.
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