Traction
How Any Startup Can Achieve Explosive Customer Growth
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Traction
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Narrated by:
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Gabriel Weinberg
About this listen
Brought to you by Penguin.
In Traction, serial entrepreneurs Gabriel Weinberg and Justin Mares give startups the tools for generating explosive customer growth.
Most startups don't fail because they can't build a product. Most startups fail because they can't get traction.
Building a successful company is hard. Smart entrepreneurs know that the key to success isn't the originality of your offering, the brilliance of your team or how much money you raise. It's how consistently you can grow and acquire new customers.
Traction will teach you the 19 channels you can use to build a customer base and offers a three-step framework to figure out which ones will work best for your business. No matter how you apply them, the lessons and examples in Traction will help you create and sustain the growth your business desperately needs.
©2015 Gabriel Weinberg (P)2022 Penguin AudioListeners also enjoyed...
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Critic reviews
"Anyone trying to break through to new customers can use this smart, ambitious book." (Eric Ries, author of The Lean Startup)
"Here is the inside scoop, the latest, most specific tactics from the red-hot centre of the internet marketing universe. From someone who has done it. Twice." (Seth Godin, author of Linchpin)
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- Unabridged
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Overall4.5 out of 5 stars 2,053
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Performance4.5 out of 5 stars 1,844
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Story4.5 out of 5 stars 1,842
When Michael Lewis first met him, Sam Bankman-Fried was the world’s youngest billionaire and crypto’s Gatsby. CEOs, celebrities, and leaders of small countries all vied for his time and cash after he catapulted, practically overnight, onto the Forbes billionaire list. Who was this rumpled guy in cargo shorts and limp white socks, whose eyes twitched across Zoom meetings as he played video games on the side?
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1 out of 5 stars
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really expected more rigor from Michael Lewis
- By Wowhello on 10-04-23
By: Michael Lewis
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Traction
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3 out of 5 stars
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this is for 50+ employee companies, not small ones
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By: Gino Wickman
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12 Months to $1 Million
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4 out of 5 stars
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Good, but a Little Misleading
- By Chris Love on 11-28-20
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The Daily Stoic
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- Narrated by: Brian Holsopple
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2 out of 5 stars
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Not well made as audio
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By: Ryan Holiday, and others
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Worthy
- How to Believe You Are Enough and Transform Your Life
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- Narrated by: Jamie Kern Lima
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Author Jamie Kern Lima's first, instant New York Times bestselling book Believe It, captured her journey of going from Denny's waitress to billion-dollar entrepreneur by learning to believe in herself. And now her second, much-anticipated, upcoming book Worthy, is the playbook for how YOU can believe in YOU! If you've ever struggled with self-doubt, felt like you don't have what it takes...or that who you truly are isn't enough, even if you're really good at hiding it from the world, WORTHY is for you.
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5 out of 5 stars
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💫 We're so WORTHY! 🦋 Listen - Read - Share 🔆
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By: Jamie Kern Lima
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Take Control of Your Life
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- Narrated by: Mel Robbins
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-
Overall5 out of 5 stars 18,936
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Performance5 out of 5 stars 16,307
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Story5 out of 5 stars 16,167
Mel Robbins is back! The international bestselling phenomenon and creator of The Five Second Rule and Kick Ass with Mel Robbins returns to help you tackle the single biggest obstacle you face: fear. This life-changing Audible Original features a powerful mix of one-on-one life-coaching sessions and a personal narrative with vital take-aways that you can start using immediately.
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5 out of 5 stars
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Stop living in fear
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By: Mel Robbins
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The Creature from Jekyll Island
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- Narrated by: Mark Bramhall
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Overall4.5 out of 5 stars 5,883
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Performance5 out of 5 stars 5,184
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This classic expose of the Fed has become one of the best-selling books in its category of all time. Where does money come from? Where does it go? Who makes it? The money magician's secrets are unveiled. Here is a close look at their mirrors and smoke machines, the pulleys, cogs, and wheels that create the grand illusion called money. A boring subject? Just wait. You'll be hooked in five minutes. It reads like a detective story - which it really is, but it's all true.
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1 out of 5 stars
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Lost confidence in author
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The High 5 Habit
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- Narrated by: Mel Robbins
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Don't let the title fool you. This isn't a book about high fiving everyone else in your life. You're already doing that. Cheering for your favorite teams. Celebrating your friends. Supporting the people you love as they go after what they want in life. Imagine if you gave that same love and encouragement to yourself. Or even better, you made it a daily habit. You'd be unstoppable. In this book, Mel teaches you how to start high fiving the most important person in your life, the one who is staring back at you in the mirror: YOURSELF.
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3 out of 5 stars
-
Narrator issues.
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By: Mel Robbins
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Caffeine
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- By: Michael Pollan
- Narrated by: Michael Pollan
- Length: 2 hrs and 2 mins
- Original Recording
-
Overall4.5 out of 5 stars 42,506
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Performance4.5 out of 5 stars 36,620
-
Story4.5 out of 5 stars 36,452
Michael Pollan, known for his best-selling nonfiction audio, including The Omnivores Dilemma and How to Change Your Mind, conceived and wrote Caffeine: How Caffeine Created the Modern World as an Audible Original. In this controversial and exciting listen, Pollan explores caffeine’s power as the most-used drug in the world - and the only one we give to children (in soda pop) as a treat.
-
2 out of 5 stars
-
Leaves much to be desired
- By Melody H on 02-02-20
By: Michael Pollan
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F--k Your Feelings: Master Your Mind, Accomplish Anything and Become a More Significant Human
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- Narrated by: Ryan Munsey
- Length: 9 hrs and 15 mins
- Unabridged
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Overall4.5 out of 5 stars 1,520
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Performance4.5 out of 5 stars 1,292
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Story4.5 out of 5 stars 1,284
95 percent of decisions are based on feelings. Not logic. Not rational thought. Feelings. Can you feel the pull of emotions, hunger, guilt, pain, jealously, depression, and everything else weighing on every decision that you make? Business owners, entrepreneurs, regular people looking to get in shape, anyone with a goal that isn't terrified of tough love - you need to listen to F--k Your Feelings - as soon as possible! In this audiobook you'll learn how to use personal mind control techniques to control the way your brain is wired and much more.
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5 out of 5 stars
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Science heavy for those of us who want the why
- By Beth T. Irwin on 10-29-18
By: Ryan Munsey
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How to Day Trade for a Living
- A Beginner's Guide to Trading Tools and Tactics, Money Management, Discipline and Trading Psychology
- By: Andrew Aziz
- Narrated by: Kevin Foley
- Length: 6 hrs and 56 mins
- Unabridged
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Overall4.5 out of 5 stars 1,322
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Performance4.5 out of 5 stars 1,067
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Story4.5 out of 5 stars 1,063
Very few careers can offer you the freedom, flexibility, and income that day trading does. As a day trader, you can live and work anywhere in the world. You can decide when to work and when not to work. You only answer to yourself. That is the life of the successful day trader. Many people aspire to it, but very few succeed. In the audiobook, I describe the fundamentals of day trading, explain how day trading is different from other styles of trading and investment, and elaborate on important trading strategies that many traders use every day.
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3 out of 5 stars
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Its a sales pitch
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By: Andrew Aziz
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The Ideal Team Player
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- Narrated by: Stephen Hoye
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Overall4.5 out of 5 stars 6,522
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Performance4.5 out of 5 stars 5,585
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Story4.5 out of 5 stars 5,561
In The Ideal Team Player, Lencioni tells the story of Jeff Shanley, a leader desperate to save his uncle's company by restoring its cultural commitment to teamwork. Jeff must crack the code on the virtues that real team players possess and then build a culture of hiring and development around those virtues. Beyond the fable, Lencioni presents a practical framework and actionable tools for identifying, hiring, and developing ideal team players.
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3 out of 5 stars
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Lot of talk about a simple concept
- By Andrea on 09-05-16
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Manifest Now
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- Narrated by: Idil Ahmed
- Length: 4 hrs and 23 mins
- Unabridged
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Overall5 out of 5 stars 2,510
-
Performance5 out of 5 stars 2,115
-
Story5 out of 5 stars 2,099
Manifest Now provides a step-by-step guide with tools, techniques, and proven strategies to raise your frequency and create the reality you want. This audiobook is designed to guide you through the mental, physical, and spiritual aspects of manifesting and creating all that your heart desires. You'll learn how to start removing mental and emotional blocks so you can rediscover that manifesting is your natural birthright. You'll feel more confident, reconnected, and powerful as you listen.
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5 out of 5 stars
-
This is my first review of 2 years subscribed!
- By Rodrigo on 02-22-19
By: Idil Ahmed
-
How I Get It Done
- By: Shereen Marisol Meraji
- Narrated by: Shereen Marisol Meraji
- Length: 9 hrs and 53 mins
- Original Recording
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Overall4.5 out of 5 stars 33
-
Performance4.5 out of 5 stars 31
-
Story4.5 out of 5 stars 31
In a series of deeply moving and inspiring conversations, host Shereen Marisol Meraji connects with successful women from all walks of life to reveal how they manage their careers and every aspect of their lives. Based on the long-running column from The Cut and New York Magazine.
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5 out of 5 stars
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Relatable, helpful, and beautifully produced.
- By Anonymous User on 09-07-24
![Los secretos de la mente millonaria (Narración en Castellano) [Secrets of the Millionaire Mind] Audiobook By T. Harv E](https://m.media-amazon.com/images/I/518pmcMK6SL._SL320_.jpg)
-
Los secretos de la mente millonaria (Narración en Castellano) [Secrets of the Millionaire Mind]
- Domina el juego de la riqueza [Mastering the Inner Game of Wealth]
- By: T. Harv Eker
- Narrated by: Ivan Villanueva
- Length: 2 hrs and 17 mins
- Unabridged
-
Overall5 out of 5 stars 527
-
Performance5 out of 5 stars 458
-
Story5 out of 5 stars 462
El autor estaba en bancarrota, en solo dos años y medio se convirtió en millonario y construyó una de las más grandes firmas de consultoría para el éxito. Con sus enseñanzas ha tocado la vida de millones de personas. Este audiolibro te enseña a observar como piensas. Es un reto a tus ideas que te limitan, a los razonamientos que no te apoyan y a tus acciones con respecto al dinero.
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3 out of 5 stars
-
El libro está bien, pero ES VERSION RESUMIDA
- By alexnvlp on 08-24-23
By: T. Harv Eker
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What listeners say about Traction
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Overall4 out of 5 stars
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Performance1 out of 5 stars
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Story4 out of 5 stars
- NJ
- 10-25-24
Buen libro
Buen contenido útil y definitivamente es de los que se leen dos veces, pero el narrador lo leyó con una hueva
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Overall5 out of 5 stars
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- Eduardo
- 12-26-23
Estrategias Muy Efectivas
Un libro muy extenso, pero muy util con ideas especificas de cómo lograr que tu negocio avance y crezca. Entrega estrategias que se pueden seguir sin necesidad de ser un genio.
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Overall5 out of 5 stars
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- JOSE E
- 10-19-23
very insightful
Very clear information. I loved the content and still look at it for practical advice.
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Overall5 out of 5 stars
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- Anonymous User
- 09-11-24
Must for entrepreneurs!
This is a very classic book that provides a robust background about how to build a scale in and cost-effective gross strategy. I read it now again after a few years, running my business, and it is highly effective and insightful.
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