The Tanning of America
How Hip-Hop Created a Culture That Rewrote the Rules of the New Economy
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The Tanning of America
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Narrado por:
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Kerry Washington
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The business marketing genius at the forefront of today's entertainment marketing revolution helps corporate America get hip to today's new consumer - the tan generation.
When Fortune 500 companies need to reenergize or reinvent a lagging brand, they call Steve Stoute. In addition to marrying cultural icons with blue-chip marketers, Stoute has helped identify and activate a new generation of consumers. He traces how the "tanning" phenomenon raised a generation of black, Hispanic, white, and Asian consumers who have the same "mental complexion" - one based on shared experiences and values rather than the increasingly irrelevant demographic boxes that have been used to a fault by corporate America. But there is a language gap that must be bridged to engage the most powerful market force in the history of commerce.
The Tanning of America provides the needed translation guide. Drawing from his company's case studies, as well as from extensive interviews with leading figures in multiple fields, Stoute presents an insider's view of how the transcendent power of popular culture is helping reinvigorate and revitalize the American dream.
©2011 Steve Stoute (P)2014 Blackstone Publishing, and Urban AudiobooksLos oyentes también disfrutaron...
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Lo que los oyentes dicen sobre The Tanning of America
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Reseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- Brendan
- 02-04-21
Great read!
If you love hip hop this is a great book for you. Stoute gives you an inside look at how hip hop has created and shift culture and continues to create culture that has blurred the lines for all. It’s SO hip hop!
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Total4 out of 5 stars
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Ejecución5 out of 5 stars
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Historia4 out of 5 stars
- Charles
- 02-05-20
Understanding Culture
Very well done book by a person who rewrote the rules of Marketing by understanding Culture. Shatters long held beliefs.
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- Phillmatic365
- 02-10-15
Phenomenal read
Not only is Hip-Hop Culture alive and well. It's everywhere influencing everything. This should be used when teaching Marketing.
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Total4 out of 5 stars
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Ejecución1 out of 5 stars
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Historia5 out of 5 stars
- MR
- 08-10-19
Buy the paper book
I would recommend reading this book over the audio version. Kerry Washington’s reading of this is just brutal. Her robotic, monotone, delivery makes this a struggle to listen to.
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esto le resultó útil a 3 personas
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- JAMES
- 03-11-15
hip hop
Loved it wonderful experience I'm from New York and the early years of hip hop as he explained it was on the money!! I learned so much from this and the documentary thank you
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- Meagan Howie
- 12-09-17
Awesome!
Loved it. I love how it has in depth Intel on some of the most pivotal times in hip hop.
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- Alisha Cooper
- 08-15-19
interesting
This book offered a new prospective! I wonder what the author would add now 2019.
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- JustJohn
- 04-14-21
Awesome
Loved it and to sum up the narration in two words nailed it KW Thanks✌️💌
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- Amazon Customer
- 12-11-18
Insightful confirming and cultured
With some experience in the music and entertainment business this book offered some great tips on building my brand, staying relevant and staying young. Thanks.
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- Lynne
- 06-24-19
A Marketer's summer reading
Loved this book from beginning to end. As a kid from the Bronx this inspired me even more.
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