The Startup Way

How Modern Companies Use Entrepreneurial Management to Transform Culture and Drive Long-Term Growth

By: Eric Ries

Narrated by: Eric Ries

Entrepreneur and best-selling author of The Lean Startup, Eric Ries reveals how entrepreneurial principles can be used by businesses of all kinds, ranging from established companies to early-stage startups, to grow revenues, drive innovation, and transform themselves into truly modern organizations, poised to take advantage of the enormous opportunities of the 21st century.

In The Lean Startup, Eric Ries laid out the practices of successful startups - building a minimal viable product, customer-focused and scientific testing based on a build-measure-learn method of continuous innovation, and deciding whether to persevere or pivot. In The Startup Way, he turns his attention to an entirely new group of organizations: established enterprises like iconic multinationals GE and Toyota, tech titans like Amazon and Facebook, and the next generation of Silicon Valley upstarts like Airbnb and Twilio.

Drawing on his experiences over the past five years working with these organizations as well as nonprofits, NGOs, and governments, Ries lays out a system of entrepreneurial management that leads organizations of all sizes and from every industry to sustainable growth and long-term impact. Filled with in-the-field stories, insights, and tools, The Startup Way is an essential road map for any organization navigating the uncertain waters of the century ahead.

PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.

©2017 Eric Ries (P)2017 Random House Audio

Some Good Ideas

This book has some good ideas but don't pay too much attention to the last chapter (That's where his millennial liberalism shows :P ).

Lean startup in context of corporates

I very much liked the fresh context of applying lean startup doing (established organizations). The storyline is sharp, to the point and easy to understand.

Very practical

Smart, practical and well explained. The only draw back is that he constantly says that he doesn’t want to be involved in politics and then there he goes. It would have been better not to pretend so. Everyone is entitled to their own perspective. For my family the part about the improvements in the immigration system when my daughter has had to wait more than a year for the replacement of a residency card that the government itself lost (and was never delivered to her in spite of her paying extra to safer delivery) sounds hollow.

Great book fit with current situation

Enterprises should read this book since it is fit with fast changing world. Good example and story.

Insightfully revealing the obvious things you already know

This is an insightful book in the lessons it shares through related stories across many industries and company types. It’s helpful in developing or enhancing a toolkit for improving a business in modern times. There is no “ah ha!” moment or point at which it all clicks — but rather, the book itself powers the obvious things you may have not realized you already knew.

The perfect guide to master entrepreneur skills

What made the experience of listening to The Startup Way the most enjoyable?

I've been long time follower of Eric in conferences and talks around the world and is always a pleasure to hear him talk about the challenges that C-levels and entrepreneurs have to face in a day to day scenarios

What other book might you compare The Startup Way to and why?

I was finishing, High Output Management by Andrew S. Grove and this was a useful update about all the concepts of the current industries needs in terms of time administration and management efficiency. Besides from digging very deep into the adaptation of startups way of action to the industries challenges is a nice book to step up in many processes as a C-Level of any startup

Which character – as performed by Eric Ries – was your favorite?

The best character of the book was himself! He master the storytelling of many situations and experiences through his career that are very similar to the ones facing most of the entrepreneurs and top execs in technology companies

Did you have an extreme reaction to this book? Did it make you laugh or cry?

My constant reaction to this book was: this will be very useful if I apply this to my management plan or product development schedule

Any additional comments?

A great book

Not a book for startups but bigger business

So I thoroughly enjoy reading Eric Ries for his other books which have been incredibly actionable. This book is not that but still incredibly interesting to consider especially if you have a growing business and want to continue your innovative culture. It was less actionable playbook than his other works and more theoretical in my opinion.

there bar was high and this cleared it

the bar set be the lean startup was high and this book cleared it. it's not as technical and does get more philosophical, but it fit. three concepts are not dogma and tools based, but practical, adaptable and flexible. thanks for pushing our boundaries.

a Worthy follow-on

this book does a good job of taking the core lessons from the first book and extrapolating them into a continuous program of innovation either within an established firm or a startup seeking to scale up.

All entrepreneurs should listen to this

If you liked Eric Ries’s other books or related topics, you will love this audiobook. Lots of actionable advice and real world examples of why, how and what can work when thinking about startups (and what does not). A number of topics are covered from the perspective of the founder, investor, legal, human resource, information technology, politician, regulator, government agency, big corporation, business owner and baseline employee among others.