The Reluctant Entrepreneur
Turning Dreams into Profits
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Narrated by:
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Stephen Dexter
About this listen
Intelligent strategies for starting and growing a small business with minimal personal financial risk....
A comprehensive guide for entrepreneurs from one of the most successful business creators in recent years, The Reluctant Entrepreneur: Turning Dreams into Profits addresses the fears and misconceptions that many people have about starting their own businesses, walking prospective owners through the necessary decisions they need to make before even putting a business plan in place.
Presenting solid, reliable strategies based on author Michael Masterson's own successful practices, and debunking some common illusions entrepreneurs have about their businesses, the audiobook is a vital resource for anyone looking to avoid the pitfalls that threaten fledgling companies.
- Packed with insights from an entrepreneur who has launched and sold dozens of business, presented in a lively and conversational style
- Some 600,000 new businesses are launched each year and with an uncertain economy, more and more people are looking for a stream of income separate from their 9 to 5 job
- Filled with highly applicable advice that budding and professional entrepreneurs can start using immediately
Essential listening for small business owners and both first-time and established entrepreneurs, The Reluctant Entrepreneur presents the smart strategies on starting and growing a small business that can make launching your own company a cinch.
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- By: Mark Yarnell, Rene Reid Yarnell
- Narrated by: Kevin Foley
- Length: 11 hrs and 32 mins
- Unabridged
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Network marketing is one of the fastest-growing career opportunities in the United States. Millions of people just like you have abandoned dead-end jobs for the chance to achieve the dream of growing their own businesses. What many of them find, however, is that the first year in network marketing is often the most challenging---and, for some, the most discouraging.
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My first year
- By Jay on 01-07-15
By: Mark Yarnell, and others
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The High-Speed Company
- Creating Urgency and Growth in a Nanosecond Culture
- By: Jason Jennings, Laurence Haughton
- Narrated by: Jason Jennings
- Length: 6 hrs and 52 mins
- Unabridged
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Best-selling author Jason Jennings believes that urgency and speed are keys to the growth of any business. Leaders need to adapt and ignite their workplace cultures to prevent everyone from falling behind. Jennings draws on years of research and 11,000+ in-depth interviews with executives, business owners, and CEOs across the country to uncover how successful leaders build cultures that support constant innovation and growth.
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Incredible testament to the spirit of positive growth and change
- By Alexandra d. on 04-05-23
By: Jason Jennings, and others
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Overdeliver
- Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing
- By: Brian Kurtz
- Narrated by: Brian Kurtz
- Length: 8 hrs and 43 mins
- Unabridged
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Whether you’re new to marketing or a seasoned pro, this book gives you a crystal-clear road map to grow your business, make more money, maximize your impact in your market, and love what you’re doing while you’re doing it. Author Brian Kurtz takes you inside the craft to help you use all the tools at your disposal - from the intricate relationship between lists, offers, and copy, to continuity and creating lifetime value, to the critical importance of multichannel marketing and more - so you can succeed wildly, exceed all your expectations, and overdeliver every time.
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1 of the best books on marketing - highly recommended
- By Patrick J. Stiles on 12-13-19
By: Brian Kurtz
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Finish Big
- How Great Entrepreneurs Exit Their Companies on Top
- By: Bo Burlingham
- Narrated by: Sean Pratt
- Length: 10 hrs and 17 mins
- Unabridged
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When pioneering business journalist and Inc. magazine editor at large Bo Burlingham wrote Small Giants, it became an instant classic for its original take on a common business problem - how to handle the pressure to grow. Now Burlingham is back to tackle an even more common problem - how to exit your company well. Sooner or later, all entrepreneurs leave their businesses and all businesses get sold, given away, or liquidated.
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Begin with the end in mind
- By D. Hartzell on 02-05-15
By: Bo Burlingham
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Midas Touch
- Why Some Entrepreneurs Get Rich - and Why Most Don't
- By: Robert T. Kiyosaki, Donald J. Trump
- Narrated by: John Dossett, Skipp Sudduth
- Length: 7 hrs and 42 mins
- Unabridged
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In the tradition of their number-one blockbuster Why We Want You to Be Rich, the all-star team of best-selling authors Donald Trump and Robert Kiyosaki reunites to teach listeners what it takes to be successful and influential entrepreneurs in Midas Touch. What makes some business owners wildly successful? What separates the entrepreneurs who build businesses from ones who just seem to create more work for themselves? Here are answers.
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Nothing New - But Great Motivational Speakers
- By Chad on 07-02-12
By: Robert T. Kiyosaki, and others
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Small Giants
- Companies That Choose to Be Great Instead of Big, 10th Anniversary Edition
- By: Bo Burlingham
- Narrated by: Bo Burlingham, Sean Pratt
- Length: 10 hrs and 47 mins
- Unabridged
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It's an axiom of business that great companies grow their revenues and profits year after year. Yet quietly, under the radar, a small number of companies have rejected the pressure of endless growth to focus on more satisfying business goals. Goals like being great at what they do, creating a great place to work, providing great customer service, making great contributions to their communities, and finding great ways to lead their lives. In Small Giants, veteran journalist Bo Burlingham takes us deep inside 14 such remarkable companies.
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fantastic book for small company builders
- By Amazon Customer on 08-01-17
By: Bo Burlingham
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The Only Sales Guide You'll Ever Need
- By: Anthony Iannarino
- Narrated by: Anthony Iannarino
- Length: 5 hrs and 54 mins
- Unabridged
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Anthony Iannarino never set out to become a salesman. He fell into his profession by accident, and now has turned his focus to a question that's been debated for at least a century: Why are a small number of salespeople in any field hugely successful, while the rest are stuck with mediocre results at best? Since then, and for over 25 years, he has read hundreds of books, tested countless strategies, and interviewed dozens of the best salespeople to figure out what sets the extraordinary ones apart from the rest.
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Great read
- By Helpful Review on 10-12-17
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The Art of the Start 2.0
- The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything
- By: Guy Kawasaki
- Narrated by: Paul Boehmer
- Length: 8 hrs and 43 mins
- Unabridged
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Whether you're an entrepreneur, an intrapreneur, or a not-for-profit leader, there's no shortage of advice on such topics as writing a business plan, recruiting, raising capital, and branding. In fact there are so many books, articles, and websites that many startups get bogged down to the point of paralysis, or they focus on the wrong priorities and go broke before they discover their mistakes.
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Like a collection of about.com articles
- By Lee on 06-15-15
By: Guy Kawasaki
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Start with Why
- How Great Leaders Inspire Everyone to Take Action
- By: Simon Sinek
- Narrated by: Simon Sinek
- Length: 7 hrs and 18 mins
- Unabridged
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The inspirational best seller that ignited a movement and asked us to find our why. Discover the book that is captivating millions on TikTok and that served as the basis for one of the most popular TED Talks of all time - with more than 56 million views and counting. Over a decade ago, Simon Sinek started a movement that inspired millions to demand purpose at work, to ask what was the why of their organization. Since then, millions have been touched by the power of his ideas, and these ideas remain as relevant and timely as ever.
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Useless Dribble
- By Chimdi Azubuike on 03-10-18
By: Simon Sinek
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Masterson, a self-made millionaire, draws upon his own experiences to offer a complete program for listeners to reach seven figures within seven years. The author shows readers how to set target nest-egg lifestyles for themselves and then goes into detail on how to increase their income and continue to save for the future to achieve the target.
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save your money; put in the stock market instead
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Shame
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Basically a long overview until chapter 10
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Make Your Own Waves
- The Surfer's Rules for Innovators and Entrepreneurs
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Like the ocean, the marketplace constantly changes and today's cresting reward becomes tomorrow's crashing risk. Before you venture out, take a lesson from the experts: big wave surfers. Like successful entrepreneurs, they rely on preparation, passion, and persistence - and they relish a challenge. So it's no surprise that countless surfers have pioneered products and launched thriving businesses (GoPro cameras, O'Neil, Reef, Quicksilver).
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Automatic Wealth
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The advice and concepts outlined in Automatic Wealth are best suited for those in their 30s-50s who recognize that their current job will never afford them true financial independence. Rather than encourage readers to quit their day jobs today and launch into a new scheme tomorrow, Masterson shows how to turn your skills and experience into significantly more money within seven to 15 years.
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Great book!
- By LL on 01-16-12
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Warren Buffett's Management Secrets
- Proven Tools for Personal and Business Success
- By: Mary Buffett, David Clark
- Narrated by: Mary Buffett
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Even in today's economic climate, when so many investors and major companies are failing, Warren Buffett continues to be successful in all aspects of his life. Mary Buffett and David Clark have written the first book ever to take an in-depth look at Warren Buffett's philosophies for personal and professional management -- what they are, how they work, and how you can use them.
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Not what I expected. This is a self help book
- By JoDaS on 01-28-23
By: Mary Buffett, and others
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Things My Son Needs to Know About the World
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- Narrated by: Santino Fontana
- Length: 3 hrs and 10 mins
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Things My Son Needs to Know About the World collects the personal dispatches from the front lines of one of the most daunting experiences any man can experience: fatherhood. As he conveys his profound awe at experiencing all the “firsts” that fill him with wonder and catch him completely unprepared, Fredrik Backman doesn’t shy away from revealing his own false steps and fatherly flaws, tackling issues both great and small, from masculinity and midlife crises to practical jokes and poop.
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Not my favorite Frederick Backman book
- By Frog on 06-16-19
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Seven Years to Seven Figures
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Masterson, a self-made millionaire, draws upon his own experiences to offer a complete program for listeners to reach seven figures within seven years. The author shows readers how to set target nest-egg lifestyles for themselves and then goes into detail on how to increase their income and continue to save for the future to achieve the target.
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save your money; put in the stock market instead
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Shame
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Encounters with embarrassment, guilt, self-consciousness, remorse, etc. are an unavoidable part of everyday life, and they sometimes have lessons to teach us - about our goals and values, about the person we expect ourselves to be. In contrast to the prevailing cultural view of shame as a uniformly toxic influence, Shame is a book that approaches the subject of shame as an entire family of emotions which share a “painful awareness of self.”
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Basically a long overview until chapter 10
- By Killer on 12-30-18
By: Joseph Burgo PhD
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Make Your Own Waves
- The Surfer's Rules for Innovators and Entrepreneurs
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Like the ocean, the marketplace constantly changes and today's cresting reward becomes tomorrow's crashing risk. Before you venture out, take a lesson from the experts: big wave surfers. Like successful entrepreneurs, they rely on preparation, passion, and persistence - and they relish a challenge. So it's no surprise that countless surfers have pioneered products and launched thriving businesses (GoPro cameras, O'Neil, Reef, Quicksilver).
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Automatic Wealth
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The advice and concepts outlined in Automatic Wealth are best suited for those in their 30s-50s who recognize that their current job will never afford them true financial independence. Rather than encourage readers to quit their day jobs today and launch into a new scheme tomorrow, Masterson shows how to turn your skills and experience into significantly more money within seven to 15 years.
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Great book!
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Warren Buffett's Management Secrets
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Even in today's economic climate, when so many investors and major companies are failing, Warren Buffett continues to be successful in all aspects of his life. Mary Buffett and David Clark have written the first book ever to take an in-depth look at Warren Buffett's philosophies for personal and professional management -- what they are, how they work, and how you can use them.
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Not what I expected. This is a self help book
- By JoDaS on 01-28-23
By: Mary Buffett, and others
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Things My Son Needs to Know About the World
- By: Fredrik Backman
- Narrated by: Santino Fontana
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Things My Son Needs to Know About the World collects the personal dispatches from the front lines of one of the most daunting experiences any man can experience: fatherhood. As he conveys his profound awe at experiencing all the “firsts” that fill him with wonder and catch him completely unprepared, Fredrik Backman doesn’t shy away from revealing his own false steps and fatherly flaws, tackling issues both great and small, from masculinity and midlife crises to practical jokes and poop.
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Not my favorite Frederick Backman book
- By Frog on 06-16-19
By: Fredrik Backman
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The Book of Minds
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Sciences from zoology to astrobiology, computer science to neuroscience, are seeking to understand minds in their own distinct disciplinary realms. Taking a uniquely broad view of minds and where to find them—including in plants, aliens, and God—Philip Ball pulls the pieces together to explore what sorts of minds we might expect to find in the universe.
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The book was like an engrossing conversation but the delivery of
- By JamesW on 11-15-22
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Enough About Me
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When his father was diagnosed with Alzheimer's disease, Richard Lui made a tough decision. The award-winning news anchor decided to set aside his growing career to care for his family. At first, this new caregiving lifestyle did not come easily for Lui, and what followed was a seven-year exercise in what it really means to be selfless.
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Not what I expected..
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Rewire Your Habits
- Establish Goals, Evolve Your Habits, and Improve Your Relationships, Health, Finances, and Free Time
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Do you plan well but never take action? Frustrated at your lack of willpower and discipline? If you always run out of stamina before reaching your goals, the problem is in your goals. Rewire Your Habits discusses which habits one should adopt to make changes in five life areas: self-improvement, relationships, money management, health, and free time. Adopting one good habit helps you accomplish numerous goals.
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Obnoxious tone of voice by reader and author.
- By Christine B on 03-26-18
By: Zoe McKey
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24 Assets
- Create a Digital, Scalable, Valuable and Fun Business That Will Thrive in a Fast Changing World
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In every industry, there are companies that take off. They effortlessly hire talented people, attract loyal customers, create cool products and make lots of money. These companies seem to stand out and scale up quickly with support from investors, partners and the media. Sadly, most companies don't perform this way. Most entrepreneurs aren't building anything of value. They work hard, make sacrifices, struggle, dream, plan and strive, but in the end, it doesn't pay off. This audiobook sets out a method for building a business that becomes a valuable asset.
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Asset 0
- By Anonymous User on 08-19-24
By: Daniel Priestley
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The 10% Entrepreneur
- Live Your Startup Dream Without Quitting Your Day Job
- By: Patrick J. McGinnis
- Narrated by: Elijah Alexander
- Length: 5 hrs and 52 mins
- Unabridged
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In The 10% Entrepreneur, Patrick McGinnis shows you how, by investing just 10% of your time and resources, you can become an entrepreneur without losing a steady paycheck. McGinnis details a step-by-step plan that takes you from identifying your first entrepreneurial project to figuring out the smartest way to commit resources to it. He shows you how to select and engage in projects that will provide you with upside outside the office while making you better at your day job.
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Best for those who aren't yet 10% entrepreneurs
- By Chris on 07-27-16
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Automatic Wealth for Grads
- And Anyone Else Just Starting Out
- By: Michael Masterson
- Narrated by: Kevin T. Norris
- Length: 5 hrs and 58 mins
- Unabridged
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Self-made millionaire Michael Masterson becomes your personal mentor, drawing upon his own experiences and those of experts in the fields of investing, real estate, and business to offer you a complete program for achieving financial independence in record time. Organized around proven wealth-creating principles, he will show you how to quickly master the powerful money-making skills that will transform you into a dynamic, automatic wealth-builder, no matter what career path you choose.
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opens up your mind
- By Lew F on 04-02-08
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The Automatic Customer
- Creating a Subscription Business in Any Industry
- By: John Warrillow
- Narrated by: Don Hagen
- Length: 5 hrs and 15 mins
- Unabridged
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The lifeblood of your business is repeat customers. But customers can be fickle, markets shift, and competitors are ruthless. So how do you ensure a steady flow of repeat business? The secret--no matter what industry you're in--is finding and keeping automatic customers. These days virtually anything you need can be purchased through a subscription, with more convenience than ever before.
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Can be applied to almost any business
- By C Mason on 02-25-15
By: John Warrillow
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From Impossible to Inevitable
- How SaaS and Other Hyper-Growth Companies Create Predictable Revenue: 2nd Edition
- By: Aaron Ross, Jason Lemkin
- Narrated by: Steven Jay Cohen
- Length: 11 hrs and 12 mins
- Unabridged
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Why are you struggling to grow your business when everyone else seems to be crushing their goals? If you needed to triple revenue within the next three years, would you know exactly how to do it? Doubling the size of your business, tripling it, even growing 10 times larger isn't about magic. It's not about privileges, luck, or working harder. There's a template that the world's fastest-growing companies follow to achieve and sustain much, much faster growth.
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Painful to listen!
- By NYCMom on 01-24-20
By: Aaron Ross, and others
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Street Smarts
- An All-Purpose Tool Kit for Entrepreneurs
- By: Norm Brodsky, Bo Burlingham
- Narrated by: Sean Pratt
- Length: 10 hrs and 8 mins
- Unabridged
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People starting out in business tend to seek step-by-step formulas or rules, but in reality there are no magic bullets. Rather, says veteran company-builder Norm Brodsky, there's a mentality that helps street- smart entrepreneurs solve problems and pursue opportunities as they arise. Brodsky shares his hard-earned wisdom every month in Inc. magazine, in the hugely popular "Street Smarts" column he cowrites with Bo Burlingham. Now they've adapted their best advice into a comprehensive guide for anyone running a small business.
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This great audio was originally called The Knack!
- By morton on 12-16-11
By: Norm Brodsky, and others
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The Leader in You
- By: Michael A. Crom, Stuart R. Levine, Dale Carnegie & Associates
- Narrated by: Stuart R. Levine
- Length: 1 hr and 29 mins
- Abridged
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For 80 years, Dale Carnegie & Associates, Inc., has been training people to get the most out of what they put into their careers. The Leader in You builds on the fundamentals of human relationships to help you develop your own innate leadership skills. Learn basic techniques and find the leader in you to succeed.
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the agony and the agony
- By Zach on 06-16-03
By: Michael A. Crom, and others
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Don't Overthink It
- Make Easier Decisions, Stop Second-Guessing, and Bring More Joy to Your Life
- By: Anne Bogel
- Narrated by: Anne Bogel
- Length: 4 hrs and 28 mins
- Unabridged
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Not only can you overcome negative thought patterns that are repetitive, unhealthy, and unhelpful, you can replace them with positive thought patterns that will bring more peace, joy, and love into your life. In Don't Overthink It, you'll find actionable strategies that can make an immediate and lasting difference in how you deal with questions both small and large. More than a book about making good decisions, Don't Overthink It offers you a framework for making choices you'll be comfortable with, using an appropriate amount of energy.
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torture
- By staciet on 06-19-20
By: Anne Bogel
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Mindful Self-Discipline
- Living with Purpose and Achieving Your Goals in a World of Distractions
- By: Giovanni Dienstmann
- Narrated by: Giovanni Dienstmann
- Length: 13 hrs and 45 mins
- Unabridged
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If you want to live a life of purpose, build good habits, and achieve your goals, there is one skill that is more important than anything else: self-discipline. Self-discipline is not about self-punishment; it’s about self-respect. It is about living your best life. It is the superpower of focus in a world of distractions—allowing you to overcome procrastination, excuses, bad habits, low motivation, failures, and self-doubt. With it, you can stay on track with your values and goals even when you don’t feel motivated.
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This book is awesome. I would suggest reading hard copy
- By Khaleef Levert on 11-02-22
What listeners say about The Reluctant Entrepreneur
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Joe
- 07-18-23
Worth listening to
One of the big takeaways was that you don't need to risk everything to become an entrepreneur. in fact the author warns against this by advising you to keep your day job while starting your business.
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- Ethan Stiles
- 09-27-23
Wow.
Extremely easy to understand and lots and lots of information. This is a keeper. Going to read the other book he keeps referencing also. Thank you so much.
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- melvin
- 12-18-23
Another home run by Michael Masterson
Couldn’t recommend the book more. This books continues to provide amazing business advice. This is the 3rd book I’ve read from him in a row
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- Babumoshai
- 08-28-24
Useful advice, easily found elsewhere
A decent book that is a bit too high on tactic. There is a place for such books, but often this feels like a sales funnel for future consulting work by the author.
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