The People's Tycoon Audiobook By Steven Watts cover art

The People's Tycoon

Henry Ford and the American Century

Preview

Try for $0.00
Prime logo Prime members: New to Audible?
Get 2 free audiobooks during trial.
Pick 1 audiobook a month from our unmatched collection.
Listen all you want to thousands of included audiobooks, Originals, and podcasts.
Access exclusive sales and deals.
Premium Plus auto-renews for $14.95/mo after 30 days. Cancel anytime.

The People's Tycoon

By: Steven Watts
Narrated by: John H. Mayer
Try for $0.00

$14.95/month after 30 days. Cancel anytime.

Buy for $31.50

Buy for $31.50

Confirm purchase
Pay using card ending in
By confirming your purchase, you agree to Audible's Conditions of Use and Amazon's Privacy Notice. Taxes where applicable.
Cancel

About this listen

How a Michigan farm boy became the richest man in America is a classic, almost mythic tale, but never before has Henry Ford’s outsized genius been brought to life so vividly as it is in this engaging and superbly researched biography.

The real Henry Ford was a tangle of contradictions. He set off the consumer revolution by producing a car affordable to the masses, all the while lamenting the moral toll exacted by consumerism. He believed in giving his workers a living wage, though he was entirely opposed to union labor. He had a warm and loving relationship with his wife, but sired a son with another woman. A rabid anti-Semite, he nonetheless embraced African American workers in the era of Jim Crow.

Uncovering the man behind the myth, situating his achievements and their attendant controversies firmly within the context of early 20th century America, Watts has given us a comprehensive, illuminating, and fascinating biography of one of America’s first mass-culture celebrities.

©2006 Steven Watts (P)2008 Books on Tape
Automotive Business Business & Careers Historical Transportation Business Biography
activate_Holiday_promo_in_buybox_DT_T2

Critic reviews

"The implicit claim of Watts's admirable book is almost inarguable that it's impossible to understand 20th-century America without knowing the story of Henry Ford." (The New York Times)

“Steven Watts attempts the most integrated understanding to date of Ford’s enormous influence and varied appeal...The fascinating result may change the way Henry Ford is remembered.” (San Francisco Chronicle)

"Ford has had many biographers...None, however, comes close to Steven Watts...He brilliantly reveals the nature of Ford's genius." (Chicago Tribune)