The Language of Sales

The Art and Science of Sales Communication

By: Tom Hopkins, Andrew Eilers

Narrated by: Bill Foote

“Don’t be fooled by the title, this book goes far beyond the selling process. I highly recommend this book to anyone interested in improving communication skills for any reason, personal or professional.” (Tom Ziglar, author of Choose to Win and proud son of Zig Ziglar)

Have you ever wondered why it’s so easy to talk with some people and not with others? It’s simple - you speak the same language! This doesn’t mean that you both speak English or have a similar dialect. It means that you connect with them on some level.

In selling, building trusting relationships is all about understanding people who are different from you and being flexible enough in your communication skills to relate to them.

This is a learned skill! In The Language of Sales, veteran sales professionals Tom Hopkins and Andrew Eilers teach you the nuances of how to effectively and powerfully communicate.

Learn to:

• Make the most of communication with the proper vocabulary
• Improve relationships through the written word
• Read (and speak) between the lines with body language skills
• Use the language of sales to overcome objections and close more sales
• Self-motivate with powerful internal communication.

If you’re dedicated to a lifelong career in the wonderful world of selling, why not master the skills to create the career of your dreams? What could be better than helping people benefit from the products and services you offer through more powerful communication?

©2019 Tom Hopkins and Andrew Eilers (P)2019 Made for Success Publishing

Critic reviews

“There’s no doubt about it. Effective communication skills are the most critical tool in every salesperson’s arsenal. Tom Hopkins and Andrew Eilers show you how to uplevel your skill so you can maximize every client communication through The Language of Sales.” -- Bert Martinez, Marketing Consultant and Best-Selling Author of Dominating Your Mind

“Sales are made or not made based on what you say AND how you say it. Implement the advice of Tom Hopkins and Andy Eilers in The Language of Sales to build stronger relationships with clients and close more business.” -- Wendy Weiss, The Queen of Cold Calling™

“Tom Hopkins is already renowned as the master of sales phraseology. This book breaks the myth of typical ‘sales speak’ and clearly and powerfully provides us with a sales language to accelerate the success of those new to the profession of selling and to advance the effectiveness of veteran sales champions. This is a must-read for anyone in selling.” -- Michael Norton, Chief Revenue Officer, Eventus Solutions Group, President of the Zig Ziglar Corporate Training Solutions Team, Former Executive Vice President of Sandler Training

amazing

this audiobook it's really amazing everyone should listen to it and repeat it repeat it I repeat listen to it it has really been valuable information

Awesome book for the struggling salespeople

Truly amazing and inspiring, with a roadmap how to get unstuck and start succeeding. I really enjoyed it.

Good read straight to the point

This one was good gives you tips and pointers about how to ask better questions how to build rapport how to handle rebuttals

The Language of Sales

Loved this book and will refer to it repeatedly and use it to train my sales team. I like the transition at the end away from purely sales towards being an effective communicator.

You should hear this audiobook more than once!

There is so much knowledge in this book that for me this is a must repeat from time to time. A true 5 stars book

Really good listen!

I learned a lot about being a good listener and how to ask probing questions.

Skills laid out for success

This book reveals things you may already know, and shine on those subjects. How can you improve your day by day engagement, and motivation? Listening, asking others for their specific needs/wants, and knowing how to effectively communicate with them on a personal level.

clear and extremely useful

it starts with the mindset that is required to be successful in sales, very very useful

Love this book

This book is an amazing help for beginners and intermediate sales people. I can’t wait to listen to this book many more times.

Must read for Sales People

The last 2 chapters were the most impactful for me. I will re read those 2 often, at least!