The Four

The Hidden DNA of Amazon, Apple, Facebook and Google

By: Scott Galloway

Narrated by: Jonathan Todd Ross

Random House presents the audiobook edition of The Four by Scott Galloway, read by Jonathan Todd Ross.

For all that's been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway.

Instead of buying the myths these companies broadcast, Galloway asks fundamental questions. How did the Four infiltrate our lives so completely that they're almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the world's first trillion-dollar company, can anyone challenge them?

In the same irreverent style that has made him one of the world's most celebrated business professors, Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others can't match. And he reveals how you can apply the lessons of their ascent to your own business or career.

Whether you want to compete with them, do business with them, or simply live in the world they dominate, you need to understand the Four.

©2017 Scott Galloway (P)2017 Random House Audiobooks

great insight

great insight into how the four are dominating world and how difficult it is going to be for any new startup to survive

Fun facts

you should check out L2 Inc on YouTube for more with visuals, love it. great book to compliment

Insightful and Engaging

Scott Galloway gives an enthralling and somewhat unsettling view of the dominant capitalistic forces of our day, casting them as both the heroes and villains of our time. A valuable read for the 1% and 99% alike.

Business Wake up call

Scott's depth of research into the Apple, Google, Facebook and Amazon is astounding and revealing into our present age and what it takes to make significant business impact.

nice book, gives persoective on changing environ

book thru strong opinions on how four giants are leaping ang creating biz on their on terms. how people at large are missing to understand trap.. is it a change that we see for our good... liked chapter on how to play hard as professional in these changing times.

Straight to the point

Extremely engaging and interesting. this book is for anyone interested in learning something new about the big four.

Insightful

Using an interesting analogy this book highlights many of the modern trends and provides some insight into what is driving the modern world. (Particularly from an economic point of view.)
The last chapter provides some interesting help for navigating your career in the modern world. You don’t need to agree with the some times radical views the author takes but at least use them to challenge your own views.

Brilliantly illuminating & wickedly funny

An outstanding work - entertaining and brilliantly illuminating in equal measure. You don't have to subscribe to every aspect of Mr Galloway's at times scathing analysis or his prescriptions to survive his four horsemen of the apocalypse to nonetheless gain an immense amount of insight from his prescient take. Galloway also has an extremely sharp wit - I actually can't remember a book this (unexpectedly and literally) LOL - always an effective way to package evisceration! Highly, highly recommended!

Brilliant!

One of the best books I've ever came across. Intelligent, profound, bold, funny and eye-opening.

Start was riveting but halfway things became repetitive

The first three chapters riveted me to the point I started recommending the book to others however halfway through the book becomes really repetitive. The book should have been shorter.