
What Would Google Do?
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Narrado por:
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Jeff Jarvis
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De:
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Jeff Jarvis
Acerca de esta escucha
In a book that's one part prophecy, one part thought experiment, one part manifesto, and one part survival manual, Internet impresario and blogging pioneer Jeff Jarvis reverse-engineers Google, the fastest-growing company in history, to discover 40 clear and straightforward rules to manage and live by.
At the same time, he illuminates the new worldview of the internet generation: how it challenges and destroys, but also opens up vast new opportunities. His findings are counterintuitive, imaginative, practical, and above all, visionary, giving readers a glimpse of how everyone and everything, from corporations to governments, nations to individuals, must evolve in the Google era.
Along the way, he looks under the hood of a car designed by its drivers, ponders a worldwide university where the students design their curriculum, envisions an airline fueled by a social network, imagines the open-source restaurant, and examines a series of industries and institutions that will soon benefit from this book's central question.
The result is an astonishing, mind-opening book that, in the end, is not about Google. It's about you.
©2009 Jeff Jarvis (P)2009 HarperCollins PublishersLos oyentes también disfrutaron...
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Historia
In December 2009, Google began customizing its search results for each user. Instead of giving you the most broadly popular result, Google now tries to predict what you are most likely to click on. According to MoveOn.org board president Eli Pariser, Google's change in policy is symptomatic of the most significant shift to take place on the Web in recent years: the rise of personalization.
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Now in the top 3 best books I've ever read
- De Brian Esserlieu en 05-26-11
De: Eli Pariser
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Modern Monopolies
- What It Takes to Dominate the 21st Century Economy
- De: Nicholas L. Johnson, Alex Moazed
- Narrado por: Jonathan Yen
- Duración: 10 h y 7 m
- Versión completa
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What do Google, Snapchat, Tinder, Amazon, and Uber have in common, besides soaring market share? They're platforms - a new business model that has quietly become the only game in town. A platform, by definition, creates value by facilitating an exchange between two or more interdependent groups. So, rather than making things, they simply connect people. The advent of mobile computing and its ubiquitous connectivity have forever altered how we interact with each other. Yet, few people truly grasp the radical structural shifts of the last 10 years.
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Mostly notes for myself or highlights of the book
- De Gary H. en 11-16-17
De: Nicholas L. Johnson, y otros
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The Referral Engine
- Teaching Your Business to Market Itself
- De: John Jantsch
- Narrado por: John Jantsch
- Duración: 6 h y 49 m
- Versión completa
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The power of glitzy advertising and elaborate marketing campaigns is on the wane; word- of-mouth referrals are what drive business today. People trust the recommendation of a friend, family member, colleague, or even stranger with similar tastes over anything thrust at them by a faceless company. Most business owners believe that whether customers refer them is entirely out of their hands. But science shows that people can't help recommending products and services to their friends....
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A misleading Title results in a hidden gem
- De Dean en 10-13-10
De: John Jantsch
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Alibaba
- The House That Jack Ma Built
- De: Duncan Clark
- Narrado por: Jim Meskimen
- Duración: 9 h y 9 m
- Versión completa
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In just a decade and a half, Jack Ma, a man from modest beginnings who started out as an English teacher, founded Alibaba and built it into one of the world's largest companies, an e-commerce empire on which hundreds of millions of Chinese consumers depend. Alibaba's $25 billion IPO in 2014 was the largest global IPO ever. A Rockefeller of his age who is courted by CEOs and presidents around the world, Jack is an icon for China's booming private sector.
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Strange: Best part of story happens "off-screen"
- De Tristan en 09-02-16
De: Duncan Clark
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Trade-Off
- Why Some Things Catch On, and Others Don't
- De: Kevin Maney
- Narrado por: Dennis Holland
- Duración: 6 h y 58 m
- Versión completa
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In Trade-Off, Kevin Maney shows how these conflicting forces determine the success, or failure, of new products and services in the marketplace. He shows that almost every decision we make as consumers involves a trade-off between fidelity and convenience between the products we love and the products we need.
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No Trade-Offs for Reading Trade-Off
- De Joshua Kim en 06-10-12
De: Kevin Maney
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Reality Check
- Outsmarting, Outmanaging, and Outmarketing Your Competition
- De: Guy Kawasaki
- Narrado por: Paul Boehmer
- Duración: 14 h y 53 m
- Versión completa
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In Silicon Valley slang, a "bozo explosion" is what causes a lean, mean, fighting machine of a company to slide into mediocrity. As Guy Kawasaki puts it, "If the two most popular words in your company are partner and strategic, and partner has become a verb, and strategic is used to describe decisions and activities that don't make sense"...then it's time for a reality check.
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The Reality of Reality Check
- De Ben en 08-18-09
De: Guy Kawasaki
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The Science of Growth
- How Facebook Beat Friendster - and How Nine Other Startups Left the Rest in the Dust
- De: Sean Ammirati, Richard Florida - foreword
- Narrado por: Fajer Al-Kaisi
- Duración: 6 h y 57 m
- Versión completa
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The lean entrepreneurship movement has captivated Silicon Valley and entrepreneurs across the country. It provided an agile framework to develop the right product solution for a given target market and is now used by almost every fledgling company to do just that. The next challenge is growth - to achieve the financial returns and, more importantly, the impact they dreamed of when starting off on their adventure.
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Awesome book
- De Josh en 04-29-16
De: Sean Ammirati, y otros
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The Innovation Secrets of Steve Jobs
- De: Carmine Gallo
- Narrado por: Sean Mangan
- Duración: 8 h y 24 m
- Versión completa
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In The Innovation Secrets of Steve Jobs, best-selling author Carmine Gallo reveals the qualities that make the Apple co-founder the most innovative leader in business today. Each principle is backed with research, quotes, and first-person interviews with experts and business leaders, as well as specific ideas for applying those principles to every business, large or small.
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awful
- De Thomas en 10-15-11
De: Carmine Gallo
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Targeted
- How Technology Is Revolutionizing Advertising and the Way Companies Reach Consumers
- De: Mike Smith
- Narrado por: Michael Smith
- Duración: 7 h y 1 m
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Far from the catchy television spots and sleek magazine spreads are the comparatively modest ads that pop up on websites and in Internet searches. But don't be fooled - online advertising is exploding. Growing at a compound annual rate near 20%, it is now the second-largest advertising channel in the United States. Part history, part guidebook, part prediction for the future, Targeted tells the story of the companies, individuals, and innovations driving this revolution.
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Dense Language, Mediocre Narration
- De Fawn en 12-06-16
De: Mike Smith
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Company of One
- Why Staying Small Is the Next Big Thing for Business
- De: Paul Jarvis
- Narrado por: Paul Jarvis
- Duración: 7 h y 32 m
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Paul Jarvis left the corporate world when he realized that working in a high-pressure, high profile world was not his idea of success. In Company of One, Jarvis explains how you can find the right pathway to do the same, including planning how to set up your shop, determining your desired revenues, dealing with unexpected crises, keeping your key clients happy, and of course, doing all of this on your own. Company of One is a refreshingly new approach centered on staying small and avoiding growth, for any size business.
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Starts out strong...
- De Oliver Nielsen en 05-02-20
De: Paul Jarvis
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Overdeliver
- Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing
- De: Brian Kurtz
- Narrado por: Brian Kurtz
- Duración: 8 h y 43 m
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Whether you’re new to marketing or a seasoned pro, this book gives you a crystal-clear road map to grow your business, make more money, maximize your impact in your market, and love what you’re doing while you’re doing it. Author Brian Kurtz takes you inside the craft to help you use all the tools at your disposal - from the intricate relationship between lists, offers, and copy, to continuity and creating lifetime value, to the critical importance of multichannel marketing and more - so you can succeed wildly, exceed all your expectations, and overdeliver every time.
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1 of the best books on marketing - highly recommended
- De Patrick J. Stiles en 12-13-19
De: Brian Kurtz
Lo que los oyentes dicen sobre What Would Google Do?
Calificaciones medias de los clientesReseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
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- Jacob
- 06-09-09
Favorite Business Book Since Blue Ocean Strategy
The world is changing and those who recognize it will prosper. This book goes into how knowing your core business very well and opening the rest up to the world can help you succeed in today's environment. The author takes a hard look at what Google has done to traditional businesses such as the newspaper industry. However, Jarvis does not stop there. He takes the next step to propose fixes to several industries. While many of his fixes are not feasible, they are all doable. And much to the disappointment of the current industry leaders, someone is going to catch on and take the lead.
I would also recommend his blog as a nice refresher of the books content to keep you thinking.
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- D. A. Murrow
- 03-04-10
THE road map to business in the internet age.
This book isn't about Google, it's about innovative business models. Jarvis uses Google as the straight-A student of the digital generation. He tells the story of sticking it to Dell after a customer-service nightmare; and explains what Dell did about it. In the last section of the book, he takes a tour of different industries and shows us how they might be run in a Google world. The book couldn't be more interesting for anyone who wants to understand how to revolutionize their business in the image of Google.
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Ejecución
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- Matt
- 03-10-15
An Enlightening Guidebook
Great book! Great stories of personal application and success!
Jarvis does an amazing job of enlightening the listener on how to answer the question "what would google do" in your personal life/business
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- Arizona Joe
- 02-12-09
A must read for every business
This is a fabulous book that will help you understand how the Internet is changing everything --- and will increasingly change every segment of our economy. The individual chapters about each key industry were particularly helpful.
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- John
- 06-27-09
Excellent
Outstanding, Thought Provoking Book.... the ideas in this book can make you millions!
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- J. M. Batista
- 04-01-09
WWGD: Wow What a Great Doing!
This book provides a comprehensive review of the changes undergoing media communication its ongoing impact on everyday life and in business strategy and operations.
The author does a superb narration: his knowledge and enthusiasm come vividly across.
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- Justin
- 05-15-09
A great place to start....
"Overall I would definitely recommend this book. I say overall, because there are times where I am just amazed at some of the revelations and correlation he builds with reference to Google and new social based business models. Other times, I flat out want to ask him if he has lost his mind.
This book opens up a plethora (word of the day) of other books related to the Internet, up-and-coming social technologies and new business concepts such as "Free as a business model". Based on Jeff's recommendations and references of sources, I now want to research and read them based on what is covered in this book. At the very least, this book is a great starting point for learning more about the future of the Internet and web based social networking."
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esto le resultó útil a 8 personas
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- Todd
- 06-30-09
Very useful overview of countless DOT Com topics
As the internet has emerged, some of us have been pretty on-the-ball in regards to education and knowledge. Something I found incredibly worthwhile with this book was how it speaks in such a way that both daily internet users and designers can benefit/pull info from this AND also small business owners who have basically been in the dark about the thing called the "internet"! I have had several people listen to this with me who have absolutely no idea about the internet and walked away with a much better idea of what they could do for their smaller businesses.
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esto le resultó útil a 6 personas
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- Daryl Kulak
- 02-21-09
Insights into the Google Approach to the Market
The author does not have any hands-on experience inside Google, however he does put together an intriguing set of ideas around how Google and its peers (Facebook, Craig's List, etc.) will change our industries. He is very insightful and can see many things that I, being in the technology industry, never even imagined. For instance, what will happen to ad agencies? Are they toast? And if so, why don't they seem to be worried? What would a restaurant do if it approached its market like Google? Would its menu list the number of people who've ordered each dish? Would you see things like "people who liked this dish also seemed to like this one." This book changed my thinking about all industries and especially my own, IT consulting. I strongly suggest reading / listening to it.
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esto le resultó útil a 6 personas
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- Jeffrey
- 07-06-09
Author should take his own advice
Interesting book, but it would be nice if the author would have provided a page on his website that had a list of the links referenced in this audio book. I did as he suggested, a Google search, and found no such list. It's hard to go back in an audio book to find those links after you've finished listening. It's not as easy as a book to mark a page. So, a page on his blog would be nice.
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esto le resultó útil a 1 persona