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The Big Moo
- Stop Trying to Be Perfect and Start Being Remarkable
- Narrated by: Seth Godin
- Length: 3 hrs and 40 mins
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Editorial reviews
The Big Moo: Stop Trying to Be Perfect and Start Being Remarkable is more than just a business self-help manual. With extensive research and real-life case studies at its core, this collection is perfect for any business or individual trying to achieve more than the status quo. Written by Seth Godin and 33 other notable authors, including the likes of Tom Peters and Malcom Gladwell, The Big Moo is filled with stories that investigate the deeper strategy and choices behind successful businesses. Seth Godin's performance is particularly well-suited to relaying anecdotes and research in a light and accessible tone.
Publisher's summary
In 2003, Seth Godin's Purple Cow challenged organizations to become remarkable: to drive growth by standing out in a world full of brown cows. It struck a huge chord and stayed on the Business Week best seller list for nearly two years. You can hear countless brainstorming meetings where people refer to purple cows and say things like, "That's not good enough. We need to create a big moo!"
But how do you create a big moo, an insight so astounding that people can't help but remark on it, like digital TV recording (TiVo) or overnight shipping (FedEx), or the world's best vacuum cleaner (Dyson)? Godin worked with 32 of the world's smartest thinkers to answer this critical question. And the team, with the likes of Tom Peters, Malcolm Gladwell, Guy Kawasaki, Mark Cuban, Robyn Waters, Dave Balter, Red Maxwell, and Randall Rothenberg on board, created an incredibly useful audiobook that's fun to listen to and perfect for groups to share, discuss, and apply.
The Big Moo is a simple audiobook in the tradition of Fish and Don't Sweat the Small Stuff. Instead of lecturing you, it tells stories that stick to your ribs and light your fire. It will help you to create a culture that consistently delivers remarkable innovations.
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What is it that made Starbucks an overnight sensation and separated it from other coffee house companies? Why do many products with great product innovation, perfect locations, terrific customer experiences, even breakthrough advertising, fail to get the same visceral traction in the marketplace as brands like Apple and Nike?
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Good book, hard to stay interested
- By Axiom Brevity on 11-21-16
By: Patrick Hanlon
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The Click Moment
- Seizing Opportunity in an Unpredictable World
- By: Frans Johansson
- Narrated by: Erik Synnestvedt
- Length: 7 hrs and 41 mins
- Unabridged
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On the one hand we aren’t surprised by the uncertainty of everyday life, but on the other we believe that success can be analyzed and planned for. It is a revealing paradox. The implications are explosive and they obliterate every common-sense notion we have about strategy and planning. The Click Moment is about two very simple but highly provocative ideas.
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Outstanding book!
- By Anilyn Karel on 08-26-24
By: Frans Johansson
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The Little Big Things
- 163 Ways to Pursue EXCELLENCE
- By: Tom Peters
- Narrated by: Tom Peters
- Length: 11 hrs and 57 mins
- Unabridged
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"Years ago, I wrote about a retail store in the Palo Alto environs—a good one, which had a box of two-cent candies at the checkout. I subsequently remember that 'little' parting gesture of the two-cent candy as a symbol of all that is Excellent at that store. Dozens of people who have attended seminars of mine have come up to remind me, sometimes 15 or 20 years later, of “the two-cent candy story,” and to tell me how it had a sizable impact on how they did business."
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Really hard to listen
- By Alexander on 06-03-10
By: Tom Peters
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The Art of Innovation
- Lessons in Creativity from IDEO, America's Leading Design Firm
- By: Tom Kelley, Jonathan Littman - contributor, Tom Peters - foreword
- Narrated by: Nick Podehl
- Length: 8 hrs and 56 mins
- Unabridged
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IDEO, the widely admired, award-winning design and development firm that brought the world the Apple mouse, Polaroid's I-Zone instant camera, the Palm V, and hundreds of other cutting-edge products and services, reveals its secrets for fostering a culture and process of continuous innovation.
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This is an old book!
- By EPR review on 01-05-17
By: Tom Kelley, and others
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Chicken Soup for Entrepreneur's Soul: Advice and Inspiration for Fulfilling Dreams
- By: Jack Canfield, Mark Victor Hansen
- Narrated by: Alan Robertson
- Length: 8 hrs and 21 mins
- Unabridged
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Chicken Soup for the Entrepreneur's Soul is a compilation of short stories from entrepreneurs, both large and small, who share their experiences of success, failure and courage, with a little helpful advice mixed in. Many of these stories, told for the first time here, will enlighten you to new methods of entrepreneurship or simply help you believe in the possibilities of getting started.
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Great!
- By Anonymous User on 03-01-20
By: Jack Canfield, and others
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Reality Check
- Outsmarting, Outmanaging, and Outmarketing Your Competition
- By: Guy Kawasaki
- Narrated by: Paul Boehmer
- Length: 14 hrs and 53 mins
- Unabridged
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In Silicon Valley slang, a "bozo explosion" is what causes a lean, mean, fighting machine of a company to slide into mediocrity. As Guy Kawasaki puts it, "If the two most popular words in your company are partner and strategic, and partner has become a verb, and strategic is used to describe decisions and activities that don't make sense"...then it's time for a reality check.
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The Reality of Reality Check
- By Ben on 08-18-09
By: Guy Kawasaki
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The Method Method
- Seven Obsessions That Helped Our Scrappy Start-up Turn an Industry Upside Down
- By: Eric Ryan, Adam Lowry, Lucas Conley
- Narrated by: Sean Pratt, Eric Ryan, Adam Lowry
- Length: 8 hrs and 14 mins
- Unabridged
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An inspiring case study for the next generation of start-ups by the unconventional founders of Method. Founded ten years ago by childhood pals Eric Ryan and Adam Lowry, Method has been making headlines and profits with a revolutionary blend of culture and commerce, style and substance. Today, Method's ecofriendly soaps, detergents, and cleaners are ubiquitous in stores, capturing valuable shelf space long dominated by the tired old products of giants P&G and Unilever.
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Wow!!!!!
- By SPICELY ORGANIC SPICES on 03-19-17
By: Eric Ryan, and others
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Trade-Off
- Why Some Things Catch On, and Others Don't
- By: Kevin Maney
- Narrated by: Dennis Holland
- Length: 6 hrs and 58 mins
- Unabridged
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In Trade-Off, Kevin Maney shows how these conflicting forces determine the success, or failure, of new products and services in the marketplace. He shows that almost every decision we make as consumers involves a trade-off between fidelity and convenience between the products we love and the products we need.
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No Trade-Offs for Reading Trade-Off
- By Joshua Kim on 06-10-12
By: Kevin Maney
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Start with Why
- How Great Leaders Inspire Everyone to Take Action
- By: Simon Sinek
- Narrated by: Simon Sinek
- Length: 7 hrs and 18 mins
- Unabridged
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The inspirational best seller that ignited a movement and asked us to find our why. Discover the book that is captivating millions on TikTok and that served as the basis for one of the most popular TED Talks of all time - with more than 56 million views and counting. Over a decade ago, Simon Sinek started a movement that inspired millions to demand purpose at work, to ask what was the why of their organization. Since then, millions have been touched by the power of his ideas, and these ideas remain as relevant and timely as ever.
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Useless Dribble
- By Chimdi Azubuike on 03-10-18
By: Simon Sinek
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The Starfish and the Spider
- The Unstoppable Power of Leaderless Organizations
- By: Ori Brafman, Rod Beckstrom
- Narrated by: Sean Pratt
- Length: 5 hrs and 32 mins
- Unabridged
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If you cut off a spider's leg, it's crippled; if you cut off its head, it dies. But if you cut off a starfish's leg it grows a new one, and the old leg can grow into an entirely new starfish. The Starfish and the Spider argues that organizations fall into two categories: "spiders", which have a rigid hierarchy, and "starfish", which rely on the power of peer relationships.
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Centralized and decentralized models
- By Chan Meng on 12-07-07
By: Ori Brafman, and others
What listeners say about The Big Moo
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Kenice
- 03-22-21
it's okay
I originally bought this audio book because I think it would be easy to get through,it was but somehow most of it end up becoming background noise and it was hard to pay attention.
They are some good points in the book though
* You do not get the job done by playing it safe.
* If you approach things with biginners mind your able to observe things better and see things clearer because your not putting on what you already know unto the experience.
*Sometimes we have to try things without overthinking or else we will never really make it that far.
* When you hire somebody new for your orginaztion value their input because what they have to offer might turn your business around for the better.
Well atleast I learned something 😂😂
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- Dale Callahan
- 05-01-15
I am remarkable!
I love Seth Godin but wasn't sure what to expect from some of the other authors. I was very impressed with all of them! There are so many people doing remarkable things and I am glad I am one of them too!
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Overall
- Klaus-M Schremser
- 02-22-09
Purple Cow or big Moo?
Was my first book of Seth Godin, but this guy can be enthusiastic and motivating - I will buy more of his books.
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1 person found this helpful
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- Robin Spencer
- 08-01-16
Always something new
What made the experience of listening to The Big Moo the most enjoyable?
I have read the book twice and listened to the audio twice and every time hear completely new things.
What was one of the most memorable moments of The Big Moo?
Too many great stories to focus on just one.
Any additional comments?
One great theme throughout this book. If you're in business a must read.
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- Jules
- 08-11-15
Exceptional!
Easy listen. Practical and inspirational. I would recommend to anyone serious about building their business.
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- Under God's Arrest
- 03-02-15
Totally resonates.
A great book! The author's passion bleeds through the narrative. This is the competitive edge.
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Overall
- Horace
- 06-01-06
Brilliant or Meditational, I’m not Sure
Some of Seth Gordon’s writing is brilliantly insightful. The death of the TV Industrial Complex is really poignant. Some of it boarder’s on cheer leading. I couldn’t decide which “The Big Moo” was. I suspect something in between.
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2 people found this helpful
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- Matt
- 08-28-09
Excellent
Just what you'd expect from Seth Godin: Beautifully written, beautifully read.
His style really lends itself to audio and as usual he has an engaging, powerful message.
Strongly recommended
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2 people found this helpful
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Overall
- K Head
- 01-25-06
Interesting Read
The big moo is a collection of 33 short essays on creativity and remarkableness. Some are very short, others a few pages but each has some interesting thoughts. There are no recipes or step by step approaches outlined in the book, just interesting approaches and ideas about self-realization and moving forward.
A good book both from a personal development and a business growth standpoint. I enjoyed it enough to buy the hardcover for my colleagues.
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11 people found this helpful
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Overall
- Evgeny
- 06-10-06
Be remarkable? This isn't.
I know Seth is hugely popular, but I was disappointed with this book even though I loved All Marketers Are Liars (good book, poor title). It felt like a series of single sentence, pop, 'edicts of wisdom' that were suppose to transform my world upon hearing them (it's a tough act to sound like God AND be as creditable). His intro floats lots of names, but he used surprisingly few quoted statements. I feel Alan G. Robinson's Corporate Creativity was much better at explaining how to discover purple cows (which Seth now says is not enough to be 'remarkable'???).
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11 people found this helpful