Streetwise to Saleswise

Become ObjectionProof™ and Beat the Sales Blues

By: Jeff C. West, Bob Burg

Narrated by: Jeff C. West, Bob Burg

An immature young man from the streets of New Orleans wisecracks his way out of a job, and into sales–a career for which he is completely unprepared. Join Thaddeus Tucker on his amazing journey, alongside a colorful ensemble of characters, as he grows into a top performing sales professional and acquires invaluable life lessons along the way.

©2023 Jeff C. West and Bob Burg (P)2023 Jeff C. West and Bob Burg

Sales Gold Amidst New Orleans Jazz Brass

Whether you're on the selling side or buying side, you will find this quick read/listen educational and engaging. Simple but proven (the best kind) lessons in building profitable win-win sales relationships are woven into a story that evokes the sounds and tastes of the tapestry that is uniquely New Orleans. If you are in sales, you will find gold amidst the jazz brass. The sales process presented here is practical, easily applied, and based on respect and mutual success. I wish I had access to this information earlier in my career. For those who are more in a buying position (who isn't?), this book will show you how to deal with a top sales person. The story is entertaining and well-written (acted out by the authors if you're listening). If you are a fan of Bob Burg's or Jeff West's work, you know what to expect. This business fable exceeded my expectations. I recommend it without reservation.

Real Life Sales Techniques in a Parable

Many management and career advice / self help books are slow, boring, and difficult to follow. This is not that! It's a fun story with interesting characters and usable tips, pointers, and lessons on how to become Objection Proof.

Not just enjoyable but actionable!

I recently read "Streetwise to Saleswise: Become ObjectionProof," it's a game-changer! What sets this book apart is the perfect blend of entertainment, practical leadership lessons and sales skills. It's not another generic sales guide; it's a concise, enjoyable read that caters to both new and seasoned sales professionals, regardless of what you sell. The authors, Jeff C. West and Bob Burg, skillfully guide you through the art of handling objections, transforming skeptics into ecstatic customers. The actionable insights provided are not only valuable, but also make the learning process surprisingly enjoyable. If you want to level up your sales, this book is a must-read. Take the plunge, absorb the wisdom, and watch your objection-handling skills soar! Ready to turn doubters into clients and referring fans? Then it's time to go from "Streetwise to Saleswise"!

Another classic by Bob Burg!

An easy read or listen, this business fable has some great steps and processes to connect with potential clients and customers to kick start a real and trusting relationship.

Great Read on updated Sales Techniques

I highly liked the fast pace of the book. it told a story while injecting updated sales techniques in a step by step process. Get your pen ready, the book provides many examples on how to use the techniques. Enjoy and happy selling.

Excellent advice with superb examples

This book was so helpful in opening my approach to sales and marketing. I learned a lot about sales from The Go-Giver book, however this book seamlessly compliments it with examples that help you know how to put the advice into action. I loved the characters and their background stories that gave each one life. Thank you for a great read!

Great story and great lessons

This is so wonderfully applicable to a person growing in their role as a sales professional, whether they are selling a product or selling an idea or a business, this is great!

The story integrates the learning very well!

I was pleasantly surprised at how the story weaved the lessons to really give you some incredible sales guidance. There are definitely some golden Nuggets in here and things that sell people can use every day. As an outfit you’re gonna learn a lot about New Orleans a favorite place to visit mine.

Simple, Revealing, Humbling

Great, Great story line as always. You are never too good or too old to learn. Back to the basics and soooo on point in doing it right. Bob Burg-You Rock!

WOW!

Excellent story, engrossing characters, invaluable ideas and perfect performances by Jeff and Bob. I never read business parables, but if they're anything like this one I will now