Story or Die

How to Use Brain Science to Engage, Persuade, and Change Minds in Business and in Life

By: Lisa Cron

Narrated by: Katie Koster

“A practical, heartfelt manual for anyone who needs to change minds and actions. Lisa Cron shares the art of practical empathy with leaders who care enough to make a difference.” (Seth Godin, author of The Practice)

A step-by-step guide to using the brain’s hardwired need for story to achieve any goal, from the author of Wired for Story

Whether you’re pitching a product, saving the planet, or convincing your kids not to text and drive, story isn’t just one way to persuade. It’s the way. It’s built into the architecture of the brain, and has been since early humans gathered around the camp fire, trying to figure out how to outsmart the lion next door.

In Story or Die, story coach Lisa Cron sets out to decode the power of story, first by examining how the brain processes information, translates it into narrative, and then guards it as if your life depends on it. Armed with that insight, she focuses on how to find your real target audience and then pinpoint their hidden resistance. Finally, she takes you, step-by-step, through the creation of your own story, one that allows your audience to overcome their resistance and take up your call to action, not because you told them to, but because they want to.

That is the power of story. Use it wisely.

©2021 Lisa Cron (P)2021 Random House Audio

Critic reviews

“Since ancient times (and childhood bedtime, for that matter), we’ve known that stories are humans’ most compelling force. Now, in Story or Die, Lisa Cron masterfully shows you how to turn your stories into an unstoppable force of persuasion.” (Jay Heinrichs, author of Thank You for Arguing)

“Lisa Cron is authoritative, compelling, and always worth listening to. If storytelling is important to your work in any way, Story or Die is essential reading.” (Andy Goodman, director, The Goodman Center)

“Lisa Cron has studied the science and architecture of powerful stories for decades. In Story or Die, she translates her knowledge into a compelling storytelling guide for anyone with an idea to spread or a cause to advance. If you want to change how others see the world, then this book will show you how.” (Bernadette Jiwa, creator of The Story Skills Workshop)

Clear and Compelling

Lisa delivers an actionable, common sense, and scientifically sound approach for crafting stories that make worthwhile change happen. Highly recommended.

Importance of telling stories to get your point across.

Good material for politicians, public health researchers, and advertisers. Would have liked more examples of effective stories.

vivid dialog

really great at painting a picture and flipping stitches in the mind👌🏾 enjoyed all the Aha moments.

Read, use, change the world

Hands down best book on writing to get your message across ever read.

Note: Right-wingers don't bother, all examples are designed to upset your programming.

This is Cron’s Master Class

I’ve read Wired for Story and love it. Here, in this book Cron breaks her thesis into bite size pieces for easy digestion. As an author myself who dabbles in marketing for a variety of clients, I feel this book is invaluable for either profession. I highly recommend!

Very useful

Loved the book. In this book Lisa tells about story basics and how to apply technique to any kind of story - from teaching kid to not text while driving to creating an ad or speech that will stay in people's minds for a long time. A lot of good examples and funny comments from the author that allows to understand it much easier.
Like in Lisa's previous books, we learn more about her thru experiences she share with us.

Fantastic book, terrible narrator

Cron is a genius at cracking open the heart of stories and explaining how and why they grab us and affect us and change us.

This narrator is not the right fit, however. It feels like she’s reading a children’s story. Way too perky and overdone. Not sure why she was chosen for a nonfiction book as her OTT performance is so distracting from the clear and compelling argument Cron makes.

The Book from Lisa Cron I was waiting for.

Having read the summary of Wired for Story and all the bits about neuroscience, I was expecting this book. However, what I got was a book on writing good stories. I was pretty disappointed. It wasn't that Wired for Story was bad; it just wasn't as advertised, at least in my mind.

Story or Die completely delivers on the promise of what I thought I was getting in Wired for Story. I'm not sure if there was feedback on what people were looking for that wasn't in Wired for Story, but Story or Die delivers. This book is great. It's the kind of book that made me stop and think about the concepts in the book and how they can be applied in my own work.

Story or Die has quickly moved to my list of favorite books on storytelling, along with Story by Robert McKee, Hero With a Thousand Faces by Joseph Campbell, Winning The Storywars by Jonah Sachs, Storyworthy by Mathew Dicks, Made to Stick by the Heath brothers, and man others.

Thank you, Lisa!

Love love love it

Awesome book, makes me regret giving other books 5 stars because this one takes the cake.

I hope Lisa has other books I get to explore I can tell a lot was put into this one

Good content, but...

I'm a big fan of Wired for Story, it helped me a lot and the content of this book is great. At least the content I listened to. I tried to get through it twice but gave up both times. (Now please imagine a hushed tone) the problem is...(three second dramatic pause) the NARRATOR!!! (five second dramatic pause).

The narrator reads this book with a kind of silly acting, as if you went to your local improv group and asked them to act out the book. The reading is filled with different emotional intensities (or jokey tone) and dramatic pauses that make no sense. And it's consistent, talking about results from a research study has the same vaudevillian acting as talking about the author fleeing her home in the middle of the night with a young child because of a fire.

It's very distracting, and this constant emphasizing/deemphasizing different parts of sentences could misinterpret the author's work (like when quoting people say "emphasis mine" when changing emphasis). I'm not saying this audiobook needs a voice with "generic neutrality" but it would be nice to sound conversational and not like an acting performance. I encourage the author to narrate the book next time. The content is good enough without the need for this silly acting.