Social Media Explained
Untangling the World's Most Misunderstood Business Trend
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Social Media Explained
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Narrated by:
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Mark W. Schaefer
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By:
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Mark W. Schaefer
About this listen
The best-selling social media book of the year! Too busy to spend hours trying to learn the fundamentals of social-media marketing? This is the book for you!
Mark Schaefer, author of the best-selling books The Content Code, Return on Influence, and The Tao of Twitter, unravels the most misunderstood and confusing business trend in this fun and jam-packed book. Narrated by the author, Social Media Explained explores the fundamental strategies and answers the biggest questions every business professional needs to answer before diving into a social-media initiative! This is the must-have guide for understanding the sociological and psychological drivers that make social-media marketing work.
You will learn:
The five fundamental social-media strategies
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Story4.5 out of 5 stars 238
What does it take to create the career you want? It's no secret that the world of work has changed, and we're shifting toward an ever more entrepreneurial, self-reliant, work-from-wherever-you-are economy. That can be a liberating force. But there's a major obstacle professionals face when they contemplate taking the leap: how to actually make money doing what they love. You may have incredible talent and novel ideas, but figuring out how to get started, building your reputation in a new realm, and bringing in a steady flow of new clients can be a daunting prospect.
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3 out of 5 stars
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Alternative title: Ways to Earn Money Online
- By Oliver Nielsen on 02-12-18
By: Dorie Clark
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Youtility
- Why Smart Marketing Is About Help Not Hype
- By: Jay Baer
- Narrated by: Marcus Sheridan, Jay Baer
- Length: 4 hrs and 51 mins
- Unabridged
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Overall4.5 out of 5 stars 306
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Performance4.5 out of 5 stars 243
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Story4.5 out of 5 stars 243
Jay Baer's Youtility offers a new approach that cuts through the clutter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. Drawing from real examples of companies who are practicing Youtility as well as his experience helping more than 700 brands improve their marketing strategy, Baer provides a groundbreaking plan for using information and helpfulness to transform the relationship between companies and customers.
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4 out of 5 stars
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Good Framing, Examples and Supporting Concepts
- By Adam Helweh on 10-13-13
By: Jay Baer
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The Science of Growth
- How Facebook Beat Friendster - and How Nine Other Startups Left the Rest in the Dust
- By: Sean Ammirati, Richard Florida - foreword
- Narrated by: Fajer Al-Kaisi
- Length: 6 hrs and 57 mins
- Unabridged
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Overall4 out of 5 stars 112
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Performance4.5 out of 5 stars 95
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Story4 out of 5 stars 95
The lean entrepreneurship movement has captivated Silicon Valley and entrepreneurs across the country. It provided an agile framework to develop the right product solution for a given target market and is now used by almost every fledgling company to do just that. The next challenge is growth - to achieve the financial returns and, more importantly, the impact they dreamed of when starting off on their adventure.
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5 out of 5 stars
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Awesome book
- By Josh on 04-29-16
By: Sean Ammirati, and others
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Disruptive Marketing
- What Growth Hackers, Data Punks, and Other Hybrid Thinkers Can Teach Us About Navigating the New Normal
- By: Geoffrey Colon
- Narrated by: Geoffrey Colon
- Length: 6 hrs and 14 mins
- Unabridged
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Overall4 out of 5 stars 80
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Performance4 out of 5 stars 74
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Story4 out of 5 stars 73
Now that 75 percent of screen time is spent on connected devices, digital strategies have moved front and center of most marketing plans. But what if that's not enough? What if most people ignore company messages? What if consumer engagement never goes further than the "like" button? A sobering reality is hitting marketers. Technology hasn't just reshaped mass media, it's altering behavior as well. And getting through to customers will take some radical rethinking.
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5 out of 5 stars
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Needed. Valuable. Welcome contribution.
- By Oliver Nielsen on 04-26-17
By: Geoffrey Colon
What listeners say about Social Media Explained
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Katie Montgomery
- 01-03-16
Want a great overview of social media? This is it!
What made the experience of listening to Social Media Explained the most enjoyable?
I study social media a lot, and it's often the same information over and over again. Mark takes such a wonderful perspective on it and makes it entertaining! Absolutely worth a read.
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2 people found this helpful
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Michael L. Carr
- 04-16-24
Hard hitting, actionable suggestions
Sprinkled with Mark’s classic sense of humor, this is an easy read, packed full of great, timely information. I found several new insights in every chapter. Highly recommended!
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Kindle Customer
- 11-30-17
intro to socials...
great book to introduce you to social networks in an easy to understand presentation.. cheers!
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- David
- 04-29-18
Novice 2 Expert; a great exlerience!
No matter your experience rating, Mark Schaefer provides a great outline, tools and facts on how to attack social media for business.
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Overall1 out of 5 stars
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Performance1 out of 5 stars
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Story1 out of 5 stars
- veesyn
- 12-11-16
. Not worth your money
If you already know social media , which everyone in present world knows . Not worth spending money.
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