Smart Social Media

How to grow your business with social media marketing

By: Luan Wise

Narrated by: Olivia Dowd

Bloomsbury presents… Smart Social Media: How to grow your business with social media marketing by Luan Wise, read by Olivia Dowd

You might be using ‘social media’ everyday, but are you maximizing its potential to best benefit your business? Understanding the implications of using social media strategically to enhance and complement marketing initiatives at work is crucial to unlocking your business’s growth, and Luan Wise is here to help.

Written by a recognized trainer for both LinkedIn and Meta, Smart Social Media is grounded in the insights gained from hands-on consultancy work, plus hours of personal research, observations, and in-depth reviews of the platforms themselves. Both practical and informative, Smart Social Media is full of actionable insights and valuable guidance that will emphasize the importance of using social media strategically, to enhance brand awareness, boost engagement, build relationships with your customers, and keep up with ever-changing consumer behaviour.

Drawing insights from real-life case studies and success stories, Luan Wise breaks down the most critical issues, including: Understanding how social media marketing can drive growth for your business; Knowing how to build a strong brand presence on relevant social media platforms; Using social media to guide buyers through their journey from awareness to advocacy; and Recognizing the benefits of collaborations, partnerships, and online communities to support business growth.

PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.

©2024 Luan Wise (P)2024 Bloomsbury Publishing Plc

Critic reviews

'Luan has transformed her years of hard-won experience into a goldmine of practical, engaging, and no-nonsense advice that every business needs to read before investing another minute in social media. I’m already referring to it regularly at work.' (Will Francis)

'This book is your roadmap to social media success. A powerful tool for boosting your brand's online impact and a true gem for business growth.' (Dr Leeya Hendricks)

'In this handy and accessible guide to transforming your business’s digital marketing, Luan does not shy away from breaking down the trickier topics. No matter what experience you have in social media, there is something for you in this book!' (Dave Briggs)

'Yet another book from Luan that is packed with insightful examples and clear explanations. Smart Social Media will give you the tools to upgrade your social media strategy and create your foundation for long term success.' (Professor of Marketing at Warwick Business School, The University of Warwick)

'Jam-packed with real-life examples and success stories, Smart Social Media offers accessible, practical and invaluable tips on how you can grow your business by elevating your social media presence.' (Lisa Williams)