Selling to the C-Suite, Second Edition
What Every Executive Wants You to Know About Successfully Selling to the Top
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Selling to the C-Suite, Second Edition
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Narrado por:
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Gary Regal
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The classic guide to high-level selling. Updated with new insights from global executives.
How do the best salespeople become trusted advisors to top executives? How do they prepare the right message and get in front of the right influencers and decision-makers? How do they close major sales and establish loyalty for the long-term?
The authors of this groundbreaking book took a novel approach to answer these questions by asking more than 500 senior decision-makers what they look for when salespeople call. What these top executives reveal will change the way you sell.
This second edition has been updated with new insights on how to stand out and succeed in a market where executives are using social media and other technologies as a key part of their buying process. You'll learn how to:
- Target the most relevant executives in any sales opportunity
- Win support from the executive's network of gatekeepers and influencers
- Position yourself as the supplier who will add the most value with least risk
- Update your prospecting and selling skills for the digital age
- Sell higher, win bigger, and close faster
Based on the world's largest study of its kind, Selling to the C-Suite, Second Edition blends empirical research with practical insights to help you sell higher, faster, and stronger.
©2018 Nicholas A.C. Read and Stephen J. Bistritz, EdD (P)2018 McGraw Hill-Ascent AudioLos oyentes también disfrutaron...
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Historia4.5 out of 5 stars 811
The need to understand what top-performing reps are doing that their average performing colleagues are not drove Matthew Dixon, Brent Adamson, and their colleagues at Corporate Executive Board to investigate the skills, behaviors, knowledge, and attitudes that matter most for high performance. And what they discovered may be the biggest shock to conventional sales wisdom in decades.
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3 out of 5 stars
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Bellow average book
- De Elias Karráa en 08-11-19
De: Matthew Dixon, y otros
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SPIN Selling
- De: Neil Rackham
- Narrado por: Eli Woods
- Duración: 6 h y 12 m
- Versión completa
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General4.5 out of 5 stars 250
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Narración:4.5 out of 5 stars 209
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Historia4.5 out of 5 stars 208
Written by Neil Rackham, former president and founder of Huthwaite corporation, SPIN Selling is a must-listen for anyone involved in selling or managing a sales force. Unquestionably the best-documented account of sales success ever collected and the result of the Huthwaite corporation's massive 12-year, one-million-dollar research into effective sales performance, this groundbreaking resource details the revolutionary SPIN (Situation, Problem, Implication, Need-payoff) strategy.
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5 out of 5 stars
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Sales and Science
- De Joe A Snyder III en 10-27-21
De: Neil Rackham
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The Qualified Sales Leader
- Proven Lessons from a Five Time CRO
- De: John McMahon
- Narrado por: John McMahon
- Duración: 7 h y 51 m
- Versión completa
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General5 out of 5 stars 12
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Narración:4.5 out of 5 stars 11
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Historia5 out of 5 stars 11
The Qualified Sales Leader by John McMahon uses an easy to listen conversational narrative. providing a comprehensive guide for sales leaders aiming to build high-performing sales teams in complex B2B sales environments and for sales reps seeking to become successful enterprise account executives. With McMahon’s extensive experience in sale and sales leadership, the book provides practical strategies, insights, and frameworks that emphasize the importance of the right people, processes, and metrics for sales success.
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5 out of 5 stars
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Managing by coaching and arming your team with strategies to win not just shear activity
- De DG en 01-02-25
De: John McMahon
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The Challenger Customer
- Selling to the Hidden Influencer Who Can Multiply Your Results
- De: Brent Adamson, Matthew Dixon, Pat Spenner, y otros
- Narrado por: Steve Kramer
- Duración: 8 h y 40 m
- Versión completa
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General4.5 out of 5 stars 413
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Narración:4.5 out of 5 stars 342
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Historia4.5 out of 5 stars 339
The authors unveil research that identifies Mobilizers and provide a roadmap for how sales and marketing teams can find them, engage them with disruptive insight, and leverage them to drive consensus across the customer organization. Once you have identified the Mobilizers among your customers, almost any rep, with the right coaching, tools, and marketing support can start a chain reaction that leads to a whole organization getting on board with even the most provocative ideas.
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5 out of 5 stars
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Love it, invaluable business resource!
- De Marxk Madhavan en 06-25-17
De: Brent Adamson, y otros
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Pitch Anything
- An Innovative Method for Presenting, Persuading, and Winning the Deal
- De: Oren Klaff
- Narrado por: Stephen Bowlby
- Duración: 6 h y 14 m
- Versión completa
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General5 out of 5 stars 469
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Narración:5 out of 5 stars 396
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Historia5 out of 5 stars 392
When it comes to delivering a pitch, Oren Klaff has unparalleled credentials. Over the past 13 years, he has used his one-of-a-kind method to raise more than $400 million—and now, for the first time, he describes his formula to help you deliver a winning pitch in any business situation. Whether you're selling ideas to investors, pitching a client for new business, or even negotiating for a higher salary, Pitch Anything will transform the way you position your ideas.
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3 out of 5 stars
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the theory is there, but the stories miss
- De Mike Pistentis en 10-29-23
De: Oren Klaff
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Gap Selling: Getting the Customer to Yes
- How Problem-Centric Selling Increases Sales by Changing Everything You Know About Relationships, Overcoming Objections, Closing and Price
- De: Keenan
- Narrado por: Keenan
- Duración: 5 h y 47 m
- Versión completa
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General5 out of 5 stars 1,143
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Narración:5 out of 5 stars 969
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Historia4.5 out of 5 stars 961
People don't buy from people they like. No! Your buyer doesn't care about you or your product or service. It's not your job to overcome objections, it's your buyer's. Closing isn't a skill of good salespeople; it's the skill of weak salespeople. Price isn't the main reason salespeople lose the sale. Gap Selling shreds traditional and closely held sales beliefs that have been hurting salespeople for decades. For years, salespeople have embraced a myriad of sales tactics and belief systems that have unknowingly created many of the issues they have been trying to avoid.
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4 out of 5 stars
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SPIN selling with more EQ mixed in
- De Amazon Customer en 09-28-19
De: Keenan
Strategies that are easy to follow
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