Sales & Marketing Alignment
Break Down Silos, Get Unstuck and Succeed as a Team!
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Sales & Marketing Alignment
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Narrated by:
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Joe Scalora
About this listen
A practical sales and marketing management guide for small to medium enterprises.
In an evolving business world, previous sales and marketing practices no longer produce the outcomes they once did. The traditional model of siloed sales and marketing departments don’t either. Companies who can’t keep up risk falling behind.
In Sales and Marketing Alignment, Karl Becker and Thomas Young draw on over 50 years of combined experience to help companies unite their teams to drive results. With a series of actionable steps, you will learn to bring strategies, processes and people together to multiply your marketing reach and maximize your sales.
©2022 Karl Becker and Thomas Young (P)2023 Karl Becker and Thomas YoungListeners also enjoyed...
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Performance4.5 out of 5 stars 190
-
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5 out of 5 stars
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1 out of 5 stars
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Should be titled sales and sales management 101
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- By: John Jantsch
- Narrated by: John Jantsch
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- Unabridged
-
Overall4 out of 5 stars 39
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Performance4.5 out of 5 stars 35
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Story4 out of 5 stars 34
Many of the areas that salespeople struggle with these days have long been the domain of marketers, according to best-selling author John Jantsch. The traditional business model dictates that marketers own the message while sellers own the relationships. But now, Jantsch flips the usual sales approach on its head. It's no longer enough to view a salesperson's job as closing. Today's superstars must attract, teach, convert, serve, and measure while developing a personal brand that stands for trust and expertise.
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3 out of 5 stars
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not quite for audible
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