Sales Management That Works
How to Sell in a World That Never Stops Changing
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Sales Management That Works
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Narrated by:
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Christopher Grove
About this listen
In this practical and research-based guide for sales managers, Harvard Business School professor Frank Cespedes offers essential strategies for thriving in an industry that never stops changing.
The rise of e-commerce. Big data. AI. Given these trends (and many others), there's no doubt that sales is changing. But much of the current conventional wisdom is misleading and not supported by empirical data. If you as a manager fail to separate fact from hype, you will make decisions based on faulty assumptions and, in a competitive market, eventually fall behind those with a keener grasp of the current selling environment.
In this book, Cespedes provides sales managers and executives with the tools they need to separate the signal from the noise. These include how to: hire the right talent-not just stars; pay and properly incentivize your sales force; improve ROI from your training programs; create a comprehensive sales model that aligns with your strategy; set the right prices; and build and manage a multichannel approach. Chock-full of examples, research, guidelines, and diagnostics, Sales Management That Works is the book you need to build a great sales team, create an optimal strategy, and steer clear of hype and fads.
Download the accompanying reference guide.©2021 Frank V. Cespedes (P)2021 Gildan MediaListeners also enjoyed...
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5 out of 5 stars
-
Good overview about Amazon
- By MrsSnuggs0512 on 06-05-24
By: John Rossman, and others
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Winning with Data
- Transform Your Culture, Empower Your People, and Shape the Future
- By: Tomasz Tunguz, Frank Bien
- Narrated by: James Patrick Cronin
- Length: 5 hrs and 37 mins
- Unabridged
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Overall4 out of 5 stars 90
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Performance4.5 out of 5 stars 74
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Story4 out of 5 stars 73
Winning with Data explores the cultural changes big data brings to business, and shows you how to adapt your organization to leverage data to maximum effect. Authors Tomasz Tunguz and Frank Bien draw on extensive background in big data, business intelligence, and business strategy to provide a blueprint for companies looking to move head-on into the data wave. Instrumentation is discussed in detail, but the core of the change is in the culture.
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1 out of 5 stars
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Content marketing
- By Adam Winn on 12-22-16
By: Tomasz Tunguz, and others
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Lead and Disrupt
- How to Solve the Innovator's Dilemma
- By: Charles A. O'Reilly III, Michael L. Tushman
- Narrated by: James Foster
- Length: 8 hrs and 36 mins
- Unabridged
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Overall4.5 out of 5 stars 151
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Performance4.5 out of 5 stars 122
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Story4.5 out of 5 stars 117
In the past few years, a number of well-known firms have failed; think of Blockbuster, Kodak, or RadioShack. When we hear about their demise, it often seems inevitable - a natural part of "creative destruction." But closer examination reveals a disturbing truth: Companies large and small are shuttering more quickly than ever. What does it take to buck this trend? The simple answer is: ambidexterity. Firms must remain competitive in their core markets, while also winning in new domains.
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5 out of 5 stars
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Very very inspirational to me.
- By Fábio on 06-12-17
By: Charles A. O'Reilly III, and others
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Think Like Amazon
- 50 1/2 Ideas to Become a Digital Leader
- By: John Rossman
- Narrated by: Jeff Cummings, John Rossman
- Length: 9 hrs and 10 mins
- Unabridged
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Overall4.5 out of 5 stars 223
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Performance4.5 out of 5 stars 188
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Story4.5 out of 5 stars 188
“What would Jeff do?” Since leaving Amazon to advise start-ups and corporations, John Rossman has been asked this question countless times by executives who want to know “the secret” behind Amazon’s historic success. In this step-by-step guide, he provides 50½ answers drawn from his experience as an Amazon executive - and shows today’s business leaders how to think like Amazon, strategize like Bezos, and beat the competition like nobody’s business.
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5 out of 5 stars
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A must read if you really want to innovate like Amazon
- By Npino on 05-19-19
By: John Rossman
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Jobs to Be Done
- A Roadmap for Customer-Centered Innovation
- By: Stephen Wunker, David Farber, Jessica Wattman
- Narrated by: Tim Andres Pabon
- Length: 4 hrs and 52 mins
- Unabridged
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Overall4 out of 5 stars 110
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Performance4 out of 5 stars 88
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Story4 out of 5 stars 89
Jobs to Be Done gives you a clear-cut framework for thinking about your business, outlines a road map for discovering new markets, new products, and new services, and helps you generate creative opportunities to innovate your way to success.
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2 out of 5 stars
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YouTube talks are better.
- By BizTech Readings on 12-27-16
By: Stephen Wunker, and others
What listeners say about Sales Management That Works
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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Overall4 out of 5 stars
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Performance1 out of 5 stars
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Story2 out of 5 stars
- Marcia
- 10-19-22
Good info - but this monotone reader has me napping
I’ve tried to get past chapter 4 about a dozen times. I keep zoning off.. this guy is boring with a capital B!
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Overall3 out of 5 stars
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Performance1 out of 5 stars
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Story4 out of 5 stars
- Kirk R Hetherington
- 06-11-21
Great framework!
it's a great framework for organizational leadership to use to get the most out of their go-to-market strategies. Although it does get a little bit dense in the latter chapters the final chapter is profoundly insightful. The robo reader is the biggest reason for the low review overall. The robo reader is rather painful.
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