Running with Purpose
How Brooks Outpaced Goliath Competitors to Lead the Pack
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Running with Purpose
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Narrated by:
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James Weber
About this listen
Read by the author.
Discover how Brooks Running Company CEO Jim Weber transformed a failing business into a billion-dollar brand in the ultracompetitive global running market.
Running with Purpose is a leadership memoir with insights, inspirational stories, and tangible takeaways for current and aspiring leaders, entrepreneurs, and the 150+ million runners worldwide and those in the broader running community who continually invest in themselves.
This leadership memoir starts with Jim Weber's seventh-grade dream to run a successful company that delivered something people passionately valued. Fast forward to 2001, Jim became the CEO of Brooks and, as the struggling brand's fourth CEO in two years, he faced strong headwinds. A lifelong competitor, Jim devised a one-page strategy that he believed would not only save the company but would also lay the foundation for Brooks to become a leading brand in the athletic, fitness, and outdoor categories. To succeed, he had to get his team to first believe it was possible and then employ the conviction, fortitude, and constancy of purpose to outperform larger brands. Brooks’s success was validated when Warren Buffett made it a standalone Berkshire Hathaway subsidiary in 2012. In Running with Purpose, you will find:
- Brooks’s bold strategy and unique brand positioning that fueled its move from the back of the pack to lead.
- The key to building a purpose-driven brand that is oriented around customer obsession, building trust, competing with heart, and having fun along the way.
- The six clear leadership lessons Jim has learned along his path and applies at Brooks to develop staff into authentic leaders.
- How Berkshire Hathaway's support and influence provided a tailwind for Brooks’s business and brand to surge.
- An inside look at the ups and downs of Jim's personal journey, which led to his conviction that life is too short not to enjoy what you do and the people by your side.
Photos and graphics are included in the audiobook companion PDF download.
PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.
©2022 Jim Weber, Warren Buffett (P)2022 HarperCollins LeadershipListeners also enjoyed...
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- Length: 6 hrs and 10 mins
- Unabridged
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Overall4.5 out of 5 stars 47
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Performance4.5 out of 5 stars 40
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Story4.5 out of 5 stars 40
Eventually every job and every business will become irrelevant. According to Jason Jennings, the past few decades have seen unprecedented shifts: former third-world nations have transformed themselves into high-tech manufacturing powerhouses; technology has democratized business and increased competition in ways never before seen; and customers, used to getting exactly what they want when they want it, are no longer beholden to the corporate giants.
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5 out of 5 stars
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Good advice
- By Myers on 07-28-18
By: Jason Jennings
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Good to Great
- Why Some Companies Make the Leap...And Others Don't
- By: Jim Collins
- Narrated by: Jim Collins
- Length: 10 hrs and 1 min
- Unabridged
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Overall4.5 out of 5 stars 17,534
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Performance4.5 out of 5 stars 14,426
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Story4.5 out of 5 stars 14,330
Built To Last, the defining management study of the 90s, showed how great companies triumph over time and how long-term sustained performance can be engineered into the DNA of an enterprise from the very beginning. But what about companies that are not born with great DNA? How can good companies, mediocre companies, even bad companies achieve enduring greatness?
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3 out of 5 stars
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Good info, over-the-top narration
- By Anaxamaxan on 08-31-10
By: Jim Collins
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The Wawa Way
- How a Funny Name and Six Core Values Revolutionized Convenience
- By: Bob Andelman, Howard Stoeckel
- Narrated by: Dana Hickox
- Length: 6 hrs and 12 mins
- Unabridged
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Overall4.5 out of 5 stars 39
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Performance4.5 out of 5 stars 32
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Story4.5 out of 5 stars 32
Grahame Wood opened the first Wawa Food Market in 1964 as an outlet for Wawa dairy products. Since then, the convenience store has grown into a well-known company that competes against the biggest industry players in the world in three areas: fuel, convenience, and food, all while maintaining their personal approach and small business mentality. Now, almost 50 years later, Wawa has opened its first store in Florida and begun to play on the national field. How did it happen?
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5 out of 5 stars
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Great outline for success at anything...
- By Friend on 09-29-15
By: Bob Andelman, and others
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The Self-Made Billionaire Effect
- How Extreme Producers Create Massive Value
- By: John Sviokla, Mitch Cohen
- Narrated by: Erik Synnestvedt
- Length: 6 hrs and 17 mins
- Unabridged
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Overall4.5 out of 5 stars 321
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Performance4.5 out of 5 stars 261
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Story4.5 out of 5 stars 260
Imagine what Atari might have achieved if Steve Jobs had stayed there to develop the first massmarket personal computer. Or what Steve Case might have done for PepsiCo if he hadn't left for a gaming start-up that eventually became AOL. What if Salomon Brothers had kept Michael Bloomberg, or Bear Stearns had exploited the inventive ideas of Stephen Ross? Scores of top-tier entrepreneurs worked for established corporations before they struck out on their own and became self-made billionaires.
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1 out of 5 stars
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Waste of time!
- By Anonymous User on 05-30-20
By: John Sviokla, and others
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The High-Speed Company
- Creating Urgency and Growth in a Nanosecond Culture
- By: Jason Jennings, Laurence Haughton
- Narrated by: Jason Jennings
- Length: 6 hrs and 52 mins
- Unabridged
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Overall5 out of 5 stars 28
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Performance5 out of 5 stars 27
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Story4.5 out of 5 stars 27
Best-selling author Jason Jennings believes that urgency and speed are keys to the growth of any business. Leaders need to adapt and ignite their workplace cultures to prevent everyone from falling behind. Jennings draws on years of research and 11,000+ in-depth interviews with executives, business owners, and CEOs across the country to uncover how successful leaders build cultures that support constant innovation and growth.
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5 out of 5 stars
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Incredible testament to the spirit of positive growth and change
- By Alexandra d. on 04-05-23
By: Jason Jennings, and others
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Who Says Elephants Can't Dance?
- Inside IBM's Historic Turnaround
- By: Louis V. Gerstner Jr.
- Narrated by: Edward Herrmann
- Length: 8 hrs and 29 mins
- Unabridged
-
Overall4.5 out of 5 stars 899
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Performance4.5 out of 5 stars 563
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Story4.5 out of 5 stars 560
In 1990, IBM had its most profitable year ever. By 1993, the company was on a watch list for extinction, victimized by its own lumbering size, an insular corporate culture, and the PC era IBM had itself helped invent.
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5 out of 5 stars
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Moderate Start, Picks up FAST!
- By Art H on 02-08-05
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Peak
- How Great Companies Get Their Mojo from Maslow (Revised and Updated)
- By: Chip Conley
- Narrated by: Brian Sutherland
- Length: 10 hrs and 28 mins
- Unabridged
-
Overall4.5 out of 5 stars 71
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Performance4.5 out of 5 stars 62
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Story4.5 out of 5 stars 63
Peak is the popular, transformative guide to doing business better, written by a seasoned entrepreneur/CEO who has disrupted his favorite industry not once but twice. Author Chip Conley, founder and former CEO of one of the world's largest boutique hotel companies, turned to psychologist Abraham Maslow's Hierarchy of Needs at a time when his company was in dire need.
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1 out of 5 stars
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Presentation and attention to detail matter
- By Stephen Estelle on 11-05-19
By: Chip Conley
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The Orange Revolution
- How One Great Team Can Transform an Entire Organization
- By: Adrian Gostick, Chester Elton
- Narrated by: Adrian Gostick, Chester Elton
- Length: 7 hrs and 3 mins
- Unabridged
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Overall4 out of 5 stars 49
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Performance4.5 out of 5 stars 37
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Story4.5 out of 5 stars 39
Following the enormous popularity of their bestselling The Carrot Principle, Adrian Gostick and Chester Elton return with a groundbreaking guide to building high-performance teams. The powerful research reported in The Orange Revolution reveals that the true driver of exceptional success for great companies is not a genius CEO....
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5 out of 5 stars
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Good Business Book on Teams
- By Lisa on 09-25-11
By: Adrian Gostick, and others
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Mastering the VC Game
- A Venture Capital Insider Reveals How to Get from Start-Up to IPO on Your Terms
- By: Jeffrey Bussgang
- Narrated by: Ramon De Ocampo
- Length: 7 hrs and 14 mins
- Unabridged
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Overall4.5 out of 5 stars 161
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Performance4.5 out of 5 stars 129
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Story4.5 out of 5 stars 129
Finding the right venture capitalist to back your start-up is a challenge. Even if you manage to get backing, you want your VC to be a partner, not some dictator who will undermine your vision and take control of your life's work. Jeffrey Bussgang is one of a very few people who have played on both sides of this high-stakes game. Now he draws on his unique perspective to offer high-level insights, colorful stories, and practical advice. He reveals how to get noticed, perfect a pitch, and negotiate a partnership that works for everyone.
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5 out of 5 stars
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slow in beginning but gets really good
- By Diana on 04-11-19
By: Jeffrey Bussgang
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Everybody Matters
- The Extraordinary Power of Caring for Your People Like Family
- By: Bob Chapman, Raj Sisodia
- Narrated by: Steven Menasche
- Length: 8 hrs and 51 mins
- Unabridged
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Overall4.5 out of 5 stars 381
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Performance4.5 out of 5 stars 321
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Story4.5 out of 5 stars 318
Starting in 1997, Bob Chapman and Barry-Wehmiller pioneered a dramatically different approach to leadership that creates off-the-charts morale, loyalty, creativity, and business performance. The company utterly rejects the idea that employees are simply functions to be moved around, "managed" with carrots and sticks, or discarded at will. Instead Barry-Wehmiller manifests the reality that every single person matters, just like in a family. That's not a cliché on a mission statement; it's the bedrock of the company's success.
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1 out of 5 stars
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A Much Better Read
- By Bob Burton on 12-14-18
By: Bob Chapman, and others
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The Strategist
- Be the Leader Your Business Needs
- By: Cynthia Montgomery
- Narrated by: Karen White
- Length: 6 hrs and 29 mins
- Unabridged
-
Overall4 out of 5 stars 119
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Performance4 out of 5 stars 99
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Story4 out of 5 stars 98
Based on an acclaimed professor's legendary strategy course at Harvard Business School, The Strategist offers a radically new perspective on a leader's most vital role. "Are you a strategist?" That's the first question Cynthia Montgomery asks the business owners and senior executives from all over the world who participate in her highly regarded executive education course. It's not a question they anticipate, but by the time the program ends, they cannot imagine leading their companies to success without being - and living the role of - a strategist.
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2 out of 5 stars
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Slow going with an odd narrative tone
- By Benson Bumpkin on 08-06-12
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High-Hanging Fruit
- Build Something Great by Going Where No One Else WIll
- By: Mark Rampolla
- Narrated by: Mark Rampolla
- Length: 6 hrs and 51 mins
- Unabridged
-
Overall5 out of 5 stars 93
-
Performance5 out of 5 stars 77
-
Story5 out of 5 stars 77
When Mark Rampolla filled a notebook with potential start-up ideas, his wife asked him some tough questions. What about this idea is exciting, beyond the possibility of a profit? How will it fit into a life that makes you and your family happy? How will it change the world? Eventually Mark found his great idea: coconut water. He had seen the developing world use coconut water, but this valuable resource was being discarded in the US. While taking on the beverage industry was a big goal - high-hanging fruit - it was worth the risk.
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1 out of 5 stars
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10 Chapter Infomercial
- By KIM WILLIAMSON on 02-16-20
By: Mark Rampolla
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Small Giants
- Companies That Choose to Be Great Instead of Big, 10th Anniversary Edition
- By: Bo Burlingham
- Narrated by: Bo Burlingham, Sean Pratt
- Length: 10 hrs and 47 mins
- Unabridged
-
Overall4.5 out of 5 stars 831
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Performance4.5 out of 5 stars 711
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Story4.5 out of 5 stars 700
It's an axiom of business that great companies grow their revenues and profits year after year. Yet quietly, under the radar, a small number of companies have rejected the pressure of endless growth to focus on more satisfying business goals. Goals like being great at what they do, creating a great place to work, providing great customer service, making great contributions to their communities, and finding great ways to lead their lives. In Small Giants, veteran journalist Bo Burlingham takes us deep inside 14 such remarkable companies.
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5 out of 5 stars
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fantastic book for small company builders
- By Amazon Customer on 08-01-17
By: Bo Burlingham
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Attacker's Advantage
- Turning Uncertainty into Breakthrough Opportunities
- By: Ram Charan
- Narrated by: Mark Bramhall
- Length: 6 hrs and 8 mins
- Unabridged
-
Overall4 out of 5 stars 83
-
Performance4 out of 5 stars 68
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Story4 out of 5 stars 69
In The Attacker's Advantage, Charan reveals the upside of uncertainty for those leaders who are nimbly positioned to anticipate the catalysts of disruption and embrace change. He updates and adapts the principles of his previous best sellers to address the current turbulent business environment, cutting through the veil of complexity to concentrate on the new customer needs and expectations and providing the tools for corporate leaders to take their companies to a higher level.
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4 out of 5 stars
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Fantastic book - volume lower than usual
- By James Gajewski on 06-14-15
By: Ram Charan
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The High-Potential Leader
- How to Grow Fast, Take on New Responsibilities, and Make an Impact
- By: Ram Charan, Geri Willigan
- Narrated by: Bob Reed
- Length: 5 hrs and 48 mins
- Unabridged
-
Overall4.5 out of 5 stars 66
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Performance4.5 out of 5 stars 56
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Story4.5 out of 5 stars 56
Companies need high potential leaders (Hi-Pos) more than ever before to help them adapt to today's tumultuous, digitally-driven business environment. If you meet the Hi-Po criteria, you're in high demand - and this book explains how to fast-track yourself.
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4 out of 5 stars
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Good book for people wanting to climb the corporate ladder and for executives to accelerate high - potential leaders
- By Niel on 06-23-19
By: Ram Charan, and others
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The Method Method
- Seven Obsessions That Helped Our Scrappy Start-up Turn an Industry Upside Down
- By: Eric Ryan, Adam Lowry, Lucas Conley
- Narrated by: Sean Pratt, Eric Ryan, Adam Lowry
- Length: 8 hrs and 14 mins
- Unabridged
-
Overall4.5 out of 5 stars 72
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Performance4.5 out of 5 stars 64
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Story4.5 out of 5 stars 63
An inspiring case study for the next generation of start-ups by the unconventional founders of Method. Founded ten years ago by childhood pals Eric Ryan and Adam Lowry, Method has been making headlines and profits with a revolutionary blend of culture and commerce, style and substance. Today, Method's ecofriendly soaps, detergents, and cleaners are ubiquitous in stores, capturing valuable shelf space long dominated by the tired old products of giants P&G and Unilever.
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5 out of 5 stars
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Wow!!!!!
- By SPICELY ORGANIC SPICES on 03-19-17
By: Eric Ryan, and others
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Nothing to Lose, Everything to Gain
- How I Went from Gang Member to Multimillionaire Entrepreneur
- By: Ryan Blair, Don Yaeger
- Narrated by: Johnny Heller
- Length: 6 hrs and 59 mins
- Unabridged
-
Overall4.5 out of 5 stars 220
-
Performance4.5 out of 5 stars 193
-
Story4.5 out of 5 stars 190
Ryan Blair knows about building a business from the ground up. Like many entrepreneurs he had no formal business education. But he had great survival instincts, tenacity, and, above all, a "nothing to lose" mindset.Blair's middle-class childhood came to an abrupt end when his abusive father succumbed to drug addiction and abandoned the family. Blair and his mother moved to a bad neighborhood, and soon he was in and out of juvenile detention, joining a gang just to survive. Then his mother fell in love with a successful entrepreneur who took Ryan under his wing.
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3 out of 5 stars
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I wouldn't read it again
- By Blahhhhhh on 01-07-13
By: Ryan Blair, and others
What listeners say about Running with Purpose
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Amazon Customer
- 05-27-22
Loved every word
From home town boy, to CEO, Jim narrates his own journey to the top. The struggles are poignant and his insights transcend the running industry. A great read!
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Jeremy
- 05-30-22
Great read for runners and leaders
Jim is an inspiration to runners and leaders alike. His insights into leadership in the modern age stand as a light house in a sea of turmoutlous change. His personal story is an insightful look into how to be authentic in all facets of life. The book is well written to constantly incorporate both.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- maurine e cole
- 09-18-22
Hang in for the last chapters....
the last chapters are where you will feel inspired by the road Brooks takes and feel their stance on running being for all.
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Overall3 out of 5 stars
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Performance4 out of 5 stars
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Story4 out of 5 stars
- JAMES SWOBODA
- 11-06-22
Solid success story, stumbling presentation
Learning the story of Brooks- how they analyze shifting market futures, formulate successful strategies, and adjust to stay on course with the company vision- was fascinating. The company President and author does a great narration which adds to the impact. The storytelling can be hard to follow as the timeline of events as told is quite disjointed, jumping frequently across years and events, and the editing of the recording is sloppy with several instances of repeated sentences.
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Overall3 out of 5 stars
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Performance5 out of 5 stars
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Story2 out of 5 stars
- Amazon Customer
- 08-15-24
It went from a business story to a lecture on liberal ideas
Meh…. It was a basic story of a great and innovative brand. But then it was a diatribe of liberal ideas. The book would have been better with more stories of Brooks history, and less about Jim’s political soapbox.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Marcie Oechslie
- 05-06-22
absolutely inspiring
This book was crafted out of love and authenticity. As someone who spent 12 years working in the run speciality industry, knowing Jim Weber, is a true honor. Brooks has proven its worth and product by creating phenomenal shoes and apparel all while creating an excellent culture within the channel. This book is inspiring, with or without history in running. Keep it up Jim and the entire Brooks team!! With Love, Maggie
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Overall3 out of 5 stars
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Performance3 out of 5 stars
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Story3 out of 5 stars
- Skyflyer
- 06-04-22
Meh…
I’ve listened to a number of excellent biographies of late, so the bar is pretty high. It seemed to me that the book was more a “I did this,” “I accomplished that” kind of book. I was bored, so I skipped to two later chapters and skimmed them. I really hope this book can encourage others, as it’s clear Jim Weber has a passion for what he does. I run in Brooks shoes, and I recommend the shoes, but not the book.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- RB
- 05-05-22
Best business I've read a long time!
Jim Weber lead a troubled company into a truly admired Great Company! And he tells you exactly how they did it. With business basics, creative thinking, integrity, and focused purpose. A highly recommended read!
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- ron
- 09-15-23
Amazing human, story and company
If more companies were led by people like Jim Weber, the world would be a much better place. Thank you for sharing your story, Jim. And the story of an amazing business transformation. You and your team have a lot to be proud of.
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Overall1 out of 5 stars
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Performance1 out of 5 stars
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Story1 out of 5 stars
- Helen Granger
- 06-09-22
Brooks
So thought this book was about how to run love the Brooks sneakers. Glad he’s doing better from his cancer surgery but very disappointed in book nothing about running and had to get political.
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