Read This or Die!

Persuading Yourself to a Better Life

By: Ray Edwards, Jeff Goins

Narrated by: Ray Edwards

Diagnosed with a terminal illness, a leading marketing consultant discovers that what he has learned about persuading others might help him save his own life.

Ray Edwards was one of the top marketers and copywriters in the business with A-list clients like Tony Robbins, Jack Canfield, and Michael Hyatt when he was diagnosed with Parkinson’s. The diagnosis brought his life to a screeching halt and propelled Edwards to question everything he thought he knew about his Christian faith, his relationships, what kind of person he was, and how the world worked.

Out of options and deeply depressed, Edwards decided he needed to turn his life around or die a failure. He had to let go of false beliefs and find better ones. To his surprise, he found that the principles of persuasion he’d honed for over four decades to move others could work for him. In the vein of The Last Lecture and Tuesdays with Morrie, Read This or Die! Is the tale of one man’s transformation and how he achieved it.

Edwards outlines the powerful, time-tested PASTOR process he created that helped him identify and untangle the beliefs that were holding him back and provided a game plan for how to change his life:

Pain: start with what hurts

Amplify: determine how it will get worse before it gets better

Story: find the story of a better future

Transformation: choose the evidence worth believing

Opportunity: discern where change can happen

Response: set up a system that makes transformation stick

For anyone who wants to turn their life around but does not know how, the PASTOR method teaches how to harness marketing wisdom to get honest about what we really want from life and craft better beliefs and plans to help us start living life on our own terms.

©2023 Ray Edwards and Jeff Goins (P)2023 HarperCollins Publishers

Life changing….if you let it

I have always admired Ray Edwards. His courses, books, and material have been instrumental in the development of my writing to work my way up in the corporate world. It was refreshing to hear the shift in paradigms he has experienced, but in my opinion the sales letter he wrote to himself was and is a similar letter I am now writing to myself. It is changing my life for the better. I have a hardcover copy of the book for reference and have listened to this audio two times already. My advice…buy the book at a minimum, buy the audiobook, but allow it to impact your life for the best. Thank you so much Ray! Dr. Donald Stewart

Listen to this or Die

Ray delivers in this book. The personal stories. The research. The impact.

It all makes an impact. Ray, thanks for sharing your story.

Everything Happens Perfectly

Bad things happen in everyone’s life. Your interpretation leads to growth OR to victimhood. The choice lies solely and soulfully with each individual.
As someone who survived and thrived life/body altering injuries, I know the courage and strength it took for Ray Edwards to share his story in such an impactful way.
He will certainly inspire others into action, taking personal steps to reiterate the Truth that nothing happens to you. Everything happens for you.
I highly recommend this book. Ray Edwards does a powerful job reading/sharing his story.

A Perfect Match

Ray’s authenticity, is rivaled only by his vulnerability… And both are consistent with what I have experienced from him in years of listening to his podcast.

Ray, thank you for your courage and vulnerability to tell your story in such a way that would lead those of us who read or listen to this book to turn up the dial of courage in our own life as well.

This is a model of the type of creative I strive to be. I want to connect with a community of people and help them dare to be courageous as I am inspired to be after listening to this work.