Pushing Cool
Big Tobacco, Racial Marketing, and the Untold Story of the Menthol Cigarette
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Pushing Cool
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Narrated by:
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Terrence Kidd
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By:
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Keith Wailoo
About this listen
Police put Eric Garner in a fatal chokehold for selling cigarettes on a New York City street corner. George Floyd was killed by police outside a store in Minneapolis known as "the best place to buy menthols". Black smokers overwhelmingly prefer menthol brands such as Kool, Salem, and Newport. All of this is no coincidence. The disproportionate Black deaths and cries of "I can't breathe" that ring out in our era-because of police violence, COVID-19, or menthol smoking-are intimately connected to a post-1960s history of race and exploitation.
In Pushing Cool, Keith Wailoo tells the intricate and poignant story of menthol cigarettes for the first time. He pulls back the curtain to reveal the hidden persuaders who shaped menthol buying habits and racial markets across America: the world of tobacco marketers, consultants, psychologists, and social scientists, as well as Black lawmakers and civic groups including the NAACP. Today most Black smokers buy menthols, and calls to prohibit their circulation hinge on a history of the industry's targeted racial marketing. In 2009, when Congress banned flavored cigarettes as criminal enticements to encourage youth smoking, menthol cigarettes were also slated to be banned. Through a detailed study of internal tobacco industry documents, Wailoo exposes why they weren't and how they remain so popular with Black smokers.
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Story4 out of 5 stars 80
When confronted with an ethical dilemma, most of us like to think we would stand up for our principles. But we are not as ethical as we think we are. In Blind Spots, leading business ethicists Max Bazerman and Ann Tenbrunsel examine the ways we overestimate our ability to do what is right and how we act unethically without meaning to.
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5 out of 5 stars
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Great book! Poor narration
- By Susie on 11-20-17
By: Max H. Bazerman, and others
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We Were Feminists Once
- From Riot Grrrl to CoverGirl®, the Buying and Selling of a Political Movement
- By: Andi Zeisler
- Narrated by: Joell A. Jacob
- Length: 10 hrs and 24 mins
- Unabridged
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Overall4.5 out of 5 stars 111
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Performance4 out of 5 stars 98
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Story4.5 out of 5 stars 98
Today, feminism is no longer a dirty word, and women purporting to stand up for women's equality now include high-powered names like Beyoncé, Taylor Swift, and Emma Watson. Hip underwear lines sell granny pants with "feminist" emblazoned on the back. In every bookstore, there are scores of seductive feminist how-to business guides telling women how to achieve "it all".
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5 out of 5 stars
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Fantastic book despite shoddy narration
- By Seth H. Wilson on 05-19-16
By: Andi Zeisler
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Deadly Spin
- An Insurance Company Insider Speaks Out on How Corporate PR Is Killing Health Care and Deceiving Americans
- By: Wendell Potter
- Narrated by: Patrick Lawlor
- Length: 9 hrs and 17 mins
- Unabridged
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Overall4.5 out of 5 stars 168
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Performance4.5 out of 5 stars 121
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Story4.5 out of 5 stars 120
In June 2009, Wendell Potter made national headlines with his scorching testimony before the Senate panel on health care reform. This former senior vice president of CIGNA explained how health insurers make promises they have no intention of keeping, how they flout regulations designed to protect consumers, and how they skew political debate with multibillion-dollar public relations campaigns designed to spread disinformation.
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5 out of 5 stars
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Must Read
- By Randy on 01-11-11
By: Wendell Potter
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Smoke Signals
- A Social History of Marijuana - Medical, Recreational, and Scientific
- By: Martin A. Lee
- Narrated by: Nick Podehl
- Length: 21 hrs and 36 mins
- Unabridged
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Overall4.5 out of 5 stars 492
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Performance4.5 out of 5 stars 424
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Story4.5 out of 5 stars 431
Martin A. Lee traces the dramatic social history of marijuana, from its origins to its emergence in the 1960s as a defining force in a culture war that has never ceased. Lee describes how the illicit marijuana subculture overcame government opposition and morphed into a dynamic, multibillion-dollar industry. Colorful, illuminating, and at times irreverent, this is a fascinating listen for recreational users and patients, students and doctors, musicians and accountants, Baby Boomers and their kids, and anyone who has ever wondered about the secret life of this ubiquitous herb.
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3 out of 5 stars
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A hard book for me to rate
- By Blake on 05-08-13
By: Martin A. Lee
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The Death of Truth
- Notes on Falsehood in the Age of Trump
- By: Michiko Kakutani
- Narrated by: Tavia Gilbert
- Length: 3 hrs and 45 mins
- Unabridged
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Overall4.5 out of 5 stars 242
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Performance4.5 out of 5 stars 217
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Story4.5 out of 5 stars 212
We live in a time when the very idea of objective truth is mocked and discounted by the occupants of the White House. Discredited conspiracy theories and ideologies have resurfaced, proven science is once more up for debate, and Russian propaganda floods our screens. The wisdom of the crowd has usurped research and expertise, and we are each left clinging to the beliefs that best confirm our biases.
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5 out of 5 stars
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Prescient Account of the Mechanics of Tyranny
- By Brian Price on 07-27-18
By: Michiko Kakutani
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Dog Whistle Politics
- How Coded Racial Appeals Have Reinvented Racism and Wrecked the Middle Class
- By: Ian Haney López
- Narrated by: Eric Yves Garcia
- Length: 12 hrs and 33 mins
- Unabridged
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Overall4.5 out of 5 stars 416
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Performance4.5 out of 5 stars 364
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Story4.5 out of 5 stars 360
In Dog Whistle Politics, Ian Haney Lopez offers a sweeping account of how politicians and plutocrats deploy veiled racial appeals to persuade white voters to support policies that favor the extremely rich yet threaten their own interests. Dog-whistle appeals generate middle-class enthusiasm for political candidates who promise to crack down on crime, curb undocumented immigration, and protect the heartland against Islamic infiltration, but ultimately vote to slash taxes for the rich.
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2 out of 5 stars
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Narration like verbal water boarding
- By Mark Andreadis on 08-31-15
By: Ian Haney López
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The Bet
- Paul Ehrlich, Julian Simon, and Our Gamble over Earth's Future
- By: Paul Sabin
- Narrated by: Anthony Haden Salerno
- Length: 7 hrs and 10 mins
- Unabridged
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Overall4 out of 5 stars 47
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Performance4 out of 5 stars 38
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Story4 out of 5 stars 37
In 1980, the iconoclastic economist Julian Simon challenged celebrity biologist Paul Ehrlich to a bet. Their wager on the future prices of five metals captured the public’s imagination as a test of coming prosperity or doom. Ehrlich, author of the landmark book The Population Bomb, predicted that rising populations would cause overconsumption, resource scarcity, and famine—with apocalyptic consequences for humanity.
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5 out of 5 stars
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Why can't we even discuss Global Overpopulaion???
- By Leslie deGraffenried on 10-19-15
By: Paul Sabin
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Makers and Takers
- By: Peter Schweizer
- Narrated by: Johnny Heller
- Length: 5 hrs and 18 mins
- Unabridged
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Overall4.5 out of 5 stars 49
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Performance4.5 out of 5 stars 30
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Story4.5 out of 5 stars 32
In Makers and Takers, Peter Schweizer broadens his scope to examine the damaging effects of liberal philosophy on ordinary Americans. Drawing on national polls and academic studies, as well as the revealing testimony of liberals themselves, Schweizer shows that liberals are, on the whole, less honest, less generous, lazier, and more materialistic than their conservative counterparts.
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5 out of 5 stars
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Excellent!
- By Eileen J. O'Connor on 03-08-16
By: Peter Schweizer
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Buying In
- The Secret Dialogue Between What We Buy and Who We Are
- By: Rob Walker
- Narrated by: Robert Fass
- Length: 9 hrs and 21 mins
- Unabridged
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Overall3.5 out of 5 stars 155
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Performance4 out of 5 stars 56
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Story4 out of 5 stars 53
Marketing executives and consumer advocates alike predict a future of brand-proof consumers, armed with technology and a sophisticated understanding of marketing techniques, who can effectively tune out ad campaigns. But as Rob Walker demonstrates, this widely accepted misconception has eclipsed the real changes in the way modern consumers relate to their brands of choice. Combine this with marketers' new ability to blur the line between advertising, entertainment, and public space, and you have dramatically altered the relationship between consumer and consumed.
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4 out of 5 stars
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Lets you in on the secret...
- By Jeff on 07-06-08
By: Rob Walker
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To Save Everything, Click Here
- The Folly of Technological Solutionism
- By: Evgeny Morozov
- Narrated by: Stephen Hoye
- Length: 15 hrs and 59 mins
- Unabridged
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Overall4 out of 5 stars 106
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Performance4 out of 5 stars 88
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Story4 out of 5 stars 87
In the very near future, smart “technologies and big data” will allow us to make large-scale and sophisticated interventions in politics, culture, and everyday life. Technology will allow us to solve problems in highly original ways and create new incentives to get more people to do the right thing. But how will such “solutionism” affect our society, once deeply political, moral, and irresolvable dilemmas are recast as uncontroversial and easily manageable matters of technological efficiency?
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5 out of 5 stars
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The about face shift in view I've been looking for
- By McKane on 03-18-15
By: Evgeny Morozov
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The Big Sort
- Why the Clustering of Like-Minded America Is Tearing Us Apart
- By: Bill Bishop, Robert G. Cushing
- Narrated by: Paul Brion
- Length: 12 hrs and 20 mins
- Unabridged
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Overall4.5 out of 5 stars 148
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Performance4.5 out of 5 stars 132
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Story4.5 out of 5 stars 131
In 2004, journalist Bill Bishop coined the term "the big sort". Armed with startling new demographic data, he made national news in a series of articles showing how Americans have been sorting themselves into alarmingly homogeneous communities - not by region or by state but by city and even neighborhood. Over the past three decades, we have been choosing the neighborhoods (and churches and news shows) compatible with our lifestyles and beliefs.
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5 out of 5 stars
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Build the Wall?
- By Amazon Customer on 01-23-19
By: Bill Bishop, and others
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The Science of Fear
- Why We Fear the Things We Should Not - and Put Ourselves in Great Danger
- By: Daniel Gardner
- Narrated by: Scott Peterson
- Length: 12 hrs and 8 mins
- Unabridged
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Overall4 out of 5 stars 1,016
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Performance4 out of 5 stars 674
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Story4 out of 5 stars 678
From terror attacks to the War on Terror, bursting real-estate bubbles to crystal meth epidemics, sexual predators to poisonous toys from China, our list of fears seems to be exploding. And yet, we are the safest and healthiest humans in history. Irrational fear is running amok, and often with tragic results. In the months after 9/11, when people decided to drive instead of fly - believing they were avoiding risk - road deaths rose by 1,595. Those lives were lost to fear.
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5 out of 5 stars
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A rational assessment of the world we live in
- By K Head on 08-29-09
By: Daniel Gardner
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Ghetto
- The Invention of a Place, the History of an Idea
- By: Mitchell Duneier
- Narrated by: Prentice Onayemi
- Length: 10 hrs and 8 mins
- Unabridged
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Overall4.5 out of 5 stars 149
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Performance4.5 out of 5 stars 128
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Story4.5 out of 5 stars 125
On March 29, 1516, the city council of Venice issued a decree forcing Jews to live in il geto - a closed quarter named for the copper foundry that once occupied the area. The term stuck. In this sweeping and original interpretation, Mitchell Duneier traces the idea of the ghetto from its beginnings in the 16th century and its revival by the Nazis to the present. As Duneier shows, we cannot understand the entanglements of race, poverty, and place in America today without recalling the history of the ghetto in Europe, as well as later efforts to understand the problems of the American city.
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4 out of 5 stars
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Impressive
- By Jean on 12-10-16
By: Mitchell Duneier
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World Without Mind
- The Existential Threat of Big Tech
- By: Franklin Foer
- Narrated by: Marc Cashman
- Length: 8 hrs and 1 min
- Unabridged
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Overall4 out of 5 stars 254
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Performance4.5 out of 5 stars 219
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Story4 out of 5 stars 216
Franklin Foer reveals the existential threat posed by big tech, and in his brilliant polemic gives us the toolkit to fight their pervasive influence. Over the past few decades there has been a revolution in terms of who controls knowledge and information. This rapid change has imperiled the way we think. Without pausing to consider the cost, the world has rushed to embrace the products and services of four titanic corporations. We shop with Amazon, socialize on Facebook, turn to Apple for entertainment, and rely on Google for information.
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5 out of 5 stars
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5-Star Book with a 1-Star Title
- By David Larson on 09-18-17
By: Franklin Foer
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The Age of American Unreason
- By: Susan Jacoby
- Narrated by: Cassandra Campbell
- Length: 14 hrs and 56 mins
- Unabridged
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Overall4 out of 5 stars 267
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Performance4.5 out of 5 stars 152
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Story4.5 out of 5 stars 154
Combining historical analysis with contemporary observation, Susan Jacoby dissects a new American cultural phenomenon - one that is at odds with our heritage of Enlightenment reason and with modern, secular knowledge and science. With mordant wit, Jacoby surveys an antirationalist landscape extending from pop culture to a pseudo-intellectual universe of "junk thought".
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3 out of 5 stars
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Interesting, but explanation by redescription
- By T. Andrew Poehlman on 07-15-08
By: Susan Jacoby
What listeners say about Pushing Cool
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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Overall3 out of 5 stars
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Performance3 out of 5 stars
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Story4 out of 5 stars
- A. Hawley
- 06-06-22
An academic history
This is a pretty standard academic history on this topic. The information was very illuminating, but the stilted nature of academic prose made it an OK listen. If you don't have a real interest in this topic, you'll probably find this to be a rough go.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Leah Lambart
- 06-13-22
Interesting
Very interesting history of menthol and how it was marketed in the US. Definitely opened my eyes.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Just me
- 03-05-22
loved it
The author does an incredible job of researching and exposing the ugly truth behind the tobacco fiasco
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Overall4 out of 5 stars
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Performance4 out of 5 stars
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Story5 out of 5 stars
- Rico de Pico
- 10-30-24
Important research
The reader is a bit robotic, but the content is top notch. Very important research.
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