
The Devil's Playbook
Big Tobacco, Juul, and the Addiction of a New Generation
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Narrado por:
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Gabra Zackman
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De:
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Lauren Etter
Acerca de esta escucha
“Juul’s rise and fall teaches us something about greed, capitalism, policy failure and a particular cycle in American business that seems destined to repeat itself. . . . Deeply reported and illuminating.”—The New York Times Book Review (Editors’ Choice)
Big Tobacco meets Silicon Valley in this gripping exposé of what happened when two of the most notorious industries collided—and the vaping epidemic was born.
“The best business book I’ve read since Bad Blood.”—Jonathan Eig, bestselling author of Ali: A Life
Howard Willard lusted after Juul. As the CEO of the parent company of tobacco giant Philip Morris, he believed the e-cigarette had all the addictive upside of the original without the same apparent health risks and bad press. Meanwhile, Adam Bowen and James Monsees began working on a device meant to destroy Big Tobacco but ended up baking the cigarette industry’s DNA into their invention. Juul’s e-cigarette was so effective that it put the company on a collision course with Philip Morris, sparking one of the most explosive public health crises in recent memory.
Award-winning journalist Lauren Etter tells a riveting story of greed and deception in one of the biggest botched deals in business history. Willard was desperate to acquire Juul, even as his team sounded alarms about the startup’s reliance on underage customers. Ultimately, Juul’s executives negotiated a deal that let them pocket the lion’s share of Philip Morris’s $12.8 billion investment while government regulators and furious parents mounted a campaign to hold the company’s feet to the fire.
The Devil’s Playbook is the inside story of how Juul’s embodiment of Silicon Valley’s “move fast and break things” ethos wrought havoc on American health, how a beleaguered tobacco company was seduced by the promise of a new generation of addicted customers, and how Juul’s founders, board members, and employees walked away with a windfall.
©2021 Lauren Etter (P)2021 Random House AudioLos oyentes también disfrutaron...
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Reseñas de la Crítica
“Deeply reported and illuminating. [The] rich narrative . . . of Juul’s rise and fall teaches us something about greed, capitalism, policy failure and a particular cycle in American business that seems destined to repeat itself.”—New York Times Book Review
“The deeply reported, wonderfully written story of how Juul fell from grace, taking its tobacco-giant investor, Altria, with it. Encompassing raging ambition, desperation, brutal politics, and the perils of Silicon Valley’s gospel of disruption, The Devil’s Playbook is a must-read.”—Bethany McLean, New York Times bestselling co-author of All the Devils are Here and The Smartest Guys in the Room
“Dropping readers directly into the smoke-filled back rooms of the tobacco industry and the sleek offices of Silicon Valley, Lauren Etter delivers gritty reporting and graceful storytelling to reveal how their doomed collision hooked the next generation on Juul. The Devil’s Playbook is as addictive as its subject.”—Jonathan Allen, bestselling co-author of Shattered and Lucky
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Great book! Don't miss this
- De hgpilot - MM en 04-27-23
De: Jens Andersen
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The Code
- Silicon Valley and the Remaking of America
- De: Margaret O'Mara
- Narrado por: Nan McNamara
- Duración: 19 h y 11 m
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Long before Margaret O'Mara became one of our most consequential historians of the American-led digital revolution, she worked in the White House of Bill Clinton and Al Gore in the earliest days of the commercial Internet. There, she saw firsthand how deeply intertwined Silicon Valley was with the federal government - and always had been - and how shallow the common understanding of the secrets of the Valley's success actually was.
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Mostly good, but also irrating
- De Rodney en 12-20-20
De: Margaret O'Mara
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How Money Became Dangerous
- The Inside Story of Our Turbulent Relationship with Modern Finance
- De: Christopher Varelas, Dan Stone
- Narrado por: Roger Wayne
- Duración: 14 h y 43 m
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From a veteran of the trade, a provocative and entertaining voyage into the turbulent heart of modern money that sheds new light on the rise of our threatening and complicated financial system, how money became our adversary, and why finding a new course is crucial to a healthy society.
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Many-sided, thoughtful, very listenable
- De Philo en 02-06-20
De: Christopher Varelas, y otros
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Alibaba
- The House That Jack Ma Built
- De: Duncan Clark
- Narrado por: Jim Meskimen
- Duración: 9 h y 9 m
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In just a decade and a half, Jack Ma, a man from modest beginnings who started out as an English teacher, founded Alibaba and built it into one of the world's largest companies, an e-commerce empire on which hundreds of millions of Chinese consumers depend. Alibaba's $25 billion IPO in 2014 was the largest global IPO ever. A Rockefeller of his age who is courted by CEOs and presidents around the world, Jack is an icon for China's booming private sector.
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Strange: Best part of story happens "off-screen"
- De Tristan en 09-02-16
De: Duncan Clark
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Frenemies
- The Epic Disruption of the Ad Business (And Everything Else)
- De: Ken Auletta
- Narrado por: Jonathan Todd Ross
- Duración: 12 h y 3 m
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An intimate and profound reckoning with the changes buffeting the $2 trillion global advertising and marketing business from the perspective of its most powerful players, by the best-selling author of Googled. Advertising and marketing touches on every corner of our lives, and is the invisible fuel powering almost all media. Complain about it though we might, without it the world would be a darker place. And of all the industries wracked by change in the digital age, few have been turned on its head as dramatically as this one has.
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Good; not for beginners
- De DV en 10-05-18
De: Ken Auletta
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Play Bigger
- How Pirates, Dreamers, and Innovators Create and Dominate Markets
- De: Play Bigger LLC, Dave Peterson, Christopher Lochhead, y otros
- Narrado por: Sean Pratt
- Duración: 8 h y 7 m
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Winning today isn't about beating the competition at the old game. It's about inventing a whole new game - defining a new market category, developing it, and dominating it over time. You can't build a legendary company without building a legendary category. If you think that having the best product is all it takes to win, you're going to lose. In this farsighted, pioneering guide, the founders of Silicon Valley advisory firm Play Bigger rely on data analysis and interviews to understand the inner workings of "category kings".
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The most impactful new thinking of the year
- De Chris Guest en 12-21-16
De: Play Bigger LLC, y otros
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The Antidote
- Inside the World of New Pharma
- De: Barry Werth
- Narrado por: Sean Pratt
- Duración: 16 h y 27 m
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In 1989, the charismatic Joshua Boger left Merck, then America's most admired business, to found a drug company that would challenge industry giants and transform health care. Barry Werth described the company's tumultuous early days during the AIDS crisis in The Billion-Dollar Molecule, a celebrated classic of science and business journalism. Now he returns to tell a riveting story of Vertex's bold endurance and eventual success.
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For me this was not interesting
- De Yan en 06-26-17
De: Barry Werth
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Blowout
- Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth
- De: Rachel Maddow
- Narrado por: Rachel Maddow
- Duración: 15 h y 33 m
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In 2010, the words “earthquake swarm” entered the lexicon in Oklahoma. That same year, a trove of Michael Jackson memorabilia—including his iconic crystal-encrusted white glove—was sold at auction for over $1 million to a guy who was, officially, just the lowly forestry minister of the tiny nation of Equatorial Guinea. And in 2014, Ukrainian revolutionaries raided the palace of their ousted president and found a zoo of peacocks, gilded toilets, and a floating restaurant modeled after a Spanish galleon.
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chilling...
- De Kindle Customer en 10-12-19
De: Rachel Maddow
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The Firm
- The Story of McKinsey and Its Secret Influence on American Business
- De: Duff McDonald
- Narrado por: Tom Weiner
- Duración: 11 h y 19 m
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A behind-the-scenes, revelatory history of McKinsey & Company, America's most influential and controversial business consulting firm, told by one of the nation's leading financial journalists. In The Firm, Duff McDonald uncovers how these high-powered, high-priced business savants have ushered in waves of structural, financial, and technological shifts. With unrivaled access to company documents and current and former employees, McDonald reveals the inner workings of what just might be the most influential private organization in America.
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Warning: Non consultants should avoid
- De R. Jaeger en 11-04-13
De: Duff McDonald
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Alibaba's World
- How a Remarkable Chinese Company Is Changing the Face of Global Business
- De: Porter Erisman
- Narrado por: George Newbern
- Duración: 6 h y 5 m
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In September 2014, a Chinese company that most Americans had never heard of held the largest IPO in history - bigger than Google, Facebook, and Twitter combined. Alibaba, now the world's largest ecommerce company, mostly escaped Western notice for over 10 years, while building a customer base larger than Amazon's and handling the bulk of ecommerce transactions in China. How did it happen? And what was it like to be along for such a revolutionary ride?
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Not bad
- De Daniel en 09-12-15
De: Porter Erisman
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Smart People Should Build Things
- How to Restore Our Culture of Achievement, Build a Path for Entrepreneurs, and Create New Jobs in America
- De: Andrew Yang
- Narrado por: Tim Paige
- Duración: 6 h y 12 m
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In Smart People Should Build Things, this self-described "recovering lawyer" and entrepreneur weaves together a compelling narrative of success stories (including his own), offering observations about the flow of talent in the United States and explanations of why current trends are leading to economic distress and cultural decline. He also presents recommendations for both policy makers and job seekers to make entrepreneurship more realistic and achievable.
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Smart doesn’t mean smart.
- De Will en 03-21-20
De: Andrew Yang
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Losing the Signal
- The Untold Story Behind the Extraordinary Rise and Spectacular Fall of BlackBerry
- De: Jacquie McNish, Sean Silcoff
- Narrado por: William Hughes
- Duración: 11 h y 29 m
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Losing the Signal is a riveting story of a company that toppled global giants before succumbing to the ruthlessly competitive forces of Silicon Valley. This is not a conventional tale of modern business failure by fraud and greed. The rise and fall of BlackBerry reveals the dangerous speed at which innovators race along the information superhighway.
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Fascinating
- De Gerardo A Dada en 09-05-15
De: Jacquie McNish, y otros
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The Reinventors
- How Extraordinary Companies Pursue Radical Continuous Change
- De: Jason Jennings
- Narrado por: Jason Jennings
- Duración: 6 h y 10 m
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Eventually every job and every business will become irrelevant. According to Jason Jennings, the past few decades have seen unprecedented shifts: former third-world nations have transformed themselves into high-tech manufacturing powerhouses; technology has democratized business and increased competition in ways never before seen; and customers, used to getting exactly what they want when they want it, are no longer beholden to the corporate giants.
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Good advice
- De Myers en 07-28-18
De: Jason Jennings
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Who Says Elephants Can't Dance?
- Inside IBM's Historic Turnaround
- De: Louis V. Gerstner Jr.
- Narrado por: Edward Herrmann
- Duración: 8 h y 29 m
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In 1990, IBM had its most profitable year ever. By 1993, the company was on a watch list for extinction, victimized by its own lumbering size, an insular corporate culture, and the PC era IBM had itself helped invent.
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Moderate Start, Picks up FAST!
- De Art H en 02-08-05
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Targeted
- The Cambridge Analytica Whistleblower's Inside Story of How Big Data, Trump, and Facebook Broke Democracy and How It Can Happen Again
- De: Brittany Kaiser
- Narrado por: Brittany Kaiser
- Duración: 13 h y 2 m
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In this explosive memoir, a political consultant and technology whistleblower reveals the disturbing truth about the multi-billion-dollar data industry, revealing to the public how companies are getting richer using our personal information and exposing how Cambridge Analytica exploited weaknesses in privacy laws to help elect Donald Trump - and how this could easily happen again in the 2020 presidential election.
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Heavy on Kaiser, Light on Cambridge Analytica’s Data Operations
- De Morgan H Hoban en 11-05-19
De: Brittany Kaiser
Lo que los oyentes dicen sobre The Devil's Playbook
Calificaciones medias de los clientesReseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
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- Thomas J. Hind
- 08-02-21
Not Just Interesting, but Thrilling
An important history that reads like an exciting novel, I'm glad this book has book put out into the world. Well written and well performed.
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esto le resultó útil a 2 personas
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- Steve
- 01-03-22
Amazing story!
Wow, what a read. Thank you for writing this. So impressed with your comprehensive product!
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- jim rodman
- 03-12-23
An excellent book
Well researched and documented, and a great story to boot. A sobering reminder of the tobacco wars of the 1990s and early 2000s, and what those wars revealed about just how bad these companies were. And how Juul repeated the worst of big tobacco’s sins, the intentional targeting of teens to hook them on nicotine. Thank you Lauren Etter for writing this book. Hopefully it will be read by the younger generation. It would be a great book for a corporate ethics class, if such classes exist.
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- Chris from NE
- 10-12-23
Keeps you listening!
Story keeps you listening. Sure makes you think about corporate America. Money above everything else.
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