Pour Your Heart into It

How Starbucks Built a Company One Cup at a Time

De: Howard Schultz, Dori Jones Yang

Narrado por: Eric Conger

The success of Starbucks is one of the most remarkable business stories in decades. Since 1987, the coffee merchant has grown from a single retail store on Seattle's waterfront to a company with more than 1,000 stores nationwide and a new one opening somewhere every business day. According to Fortune magazine, Starbucks "has changed everything...from our tastes to our language to the face of Main Street."

In Pour Your Heart Into It, Starbucks CEO Howard Schultz shares the passion, values, and inspiration that drive this fascinating company. Placing as much importance on employees as on profits, paying as much attention to creativity as to growth, motivated by enduring principles including "Don't be threatened by people smarter than you", and "Everything matters", Starbucks is living proof that a company can lead with its heart, nurture its soul, and still make money.

©1997 Howard Schultz and Dori Jones Yang. Published by arrangement with Hyperion (P)1997 HighBridge Company

Reseñas de la Crítica

"Several moments - Schultz scoffing at the idea of Frappuccinos...striding into a beverage pow-wow, demanding 'What is going on with the eggnog latte?' - turn out richer than a cup of Kona." ( Entertainment Weekly)
"Here is what makes a great business audio: real business wisdom passed along as stories within stories." ( Minneapolis Star-Tribune)

MBA Student's Review

I listened to this book to learn more about Starbucks. The book provided a great insight into the history of the company, the passion of the leadership team, and as a bonus and central theme - conveyed the unique culture of the company.

It was a very easy listen and was well writen. My opinion of the company and Howard Schultz improved with each minute. I found that I fit squarely in Starbucks target market and believe the company's value proposition is achieved in my circumstance.

Worth a listen for any business professional interested in corporate culture, Starbuck's History, or Howard Schultz's autobiography.

Loved it

Where does Pour Your Heart into It rank among all the audiobooks you’ve listened to so far?

What an inspiring story, vision, and achievement. I wish all of the executives out there associate the brand with the strength of the people they hire/have/maintain.

What happened to the coffee?

This is a very good business book. An inspiring story from beginning to end, and well read by both the author (foreword) and actor who reads it. My one objection is I do NOT recognize the product he's talking about. The Starbuck's coffee I know is sweet, foamy and more like a liquid lollipop. Far from the motto stated by the end of chapter one "Starbuck's will always sell the highest quality, fresh bean coffee. That's our legacy". I guess the high quality manifesto went out the window when they partnered with Pepsi in the mid-1990s and invented the 'Frappuccino'. I know Starbuck's as a great place to relax, watch people or listen to some music, but it's not where I go for really good coffee. This is why I only gave the book 4 stars, because it sometimes sounds like a marketing pitch. Nevertheless, I'd recommend it to anyone whether you're looking for business inspiration or just curious about the Starbuck's story.

Growth

What seems to be a reoccurring theme for Mr Schultz is the passion for coffee to make it the best for the community even when it grows very quickly.

short and sweet

Glad I read this book. I have learned that persistence is key to success in business. This book reiterated that and much more!

Good read, would like to see a refresher

Would like to see how the vision has changed as a result of the pandemic.

Inspiring story

Very interesting and inspiring story! I really listen to it almost at once it is really short but really interesting so you will really listen to it quick. I do recommend it

A Great Read!

I've never read the full book, but this abridged version was great. It moves quickly and keeps you interested all the way through. Makes me wonder what was left out since it felt complete as it is. Learned a lot about the early beginnings of a niche that Starbucks sought to create in the United States, a place apart from home and work where people could gather. A wonderful glimpse into a company that has managed to grow so big while striving to keep a warm, community-centric feel. Highly recommended as a business book or just a fun read.

great short listen

loved it. right to the point. drank my tall blond roast with soy and enjoyed lol

Inspiration!

Great speaking to the beginning and present of Starbucks. Great read for any entrepreneur looking for motivation.