Covert Cows and Chick-fil-A
How Faith, Cows, and Chicken Built an Iconic Brand
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Covert Cows and Chick-fil-A
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Narrado por:
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Milton Bagby
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De:
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Steve Robinson
Acerca de esta escucha
The longtime chief marketing officer for Chick-fil-A tells the inside story of how the company turned prevailing theories of fast-food marketing upside down and built one of the most successful and beloved brands in America.
During his 34-year tenure at Chick-fil-A, Steve Robinson was integrally involved in the company’s growth - from 184 stores and $100 million in annual sales in 1981 to more than 2,100 stores and more than $6.8 billion in annual sales in 2015 - and was a firsthand witness to its evolution as an indelible global brand. In Covert Cows and Chick-fil-A, Robinson shares behind-the-scenes accounts of key moments, including the creation of the Chick-fil-A corporate purpose and the formation and management of the now-iconic "Eat Mor Chikin" cow campaign.
Drawing on his personal interactions with the gifted team of company leaders, restaurant operators, and the company's founder, Truett Cathy, Robinson explains the important traits that built the company's culture and sustained it through recession and many other challenges. He also reveals how every aspect of the company's approach reflects an unwavering dedication to Christian values and to the individual customer experience. Written with disarming candor and revealing storytelling, Covert Cows and Chick-fil-A is the never-before-told story of a great American success.
Enjoy a behind-the-scenes look at Chick-Fil-A’s visual marketing strategy with photos available in the audiobook companion PDF download.
PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.
©2019 Steve Robinson (P)2019 Thomas NelsonLos oyentes también disfrutaron...
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- How Great Companies Get Their Mojo from Maslow (Revised and Updated)
- De: Chip Conley
- Narrado por: Brian Sutherland
- Duración: 10 h y 28 m
- Versión completa
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General4.5 out of 5 stars 73
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Narración:4.5 out of 5 stars 63
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Historia4.5 out of 5 stars 64
Peak is the popular, transformative guide to doing business better, written by a seasoned entrepreneur/CEO who has disrupted his favorite industry not once but twice. Author Chip Conley, founder and former CEO of one of the world's largest boutique hotel companies, turned to psychologist Abraham Maslow's Hierarchy of Needs at a time when his company was in dire need.
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1 out of 5 stars
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Presentation and attention to detail matter
- De Stephen Estelle en 11-05-19
De: Chip Conley
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Good Company
- De: Arthur M. Blank
- Narrado por: Danny Campbell
- Duración: 7 h y 6 m
- Versión completa
-
General4.5 out of 5 stars 181
-
Narración:4.5 out of 5 stars 159
-
Historia4.5 out of 5 stars 159
Arthur M. Blank believes that for good companies, purpose and profit can - and should - go hand in hand. And he should know. Together with cofounder Bernie Marcus, Blank built The Home Depot from an idea and a dream to a $50 billion-dollar company, the leading home improvement retailer in the world. And even while opening a new store every 42 hours, they never lost sight of their commitment to care for their people and communities.
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5 out of 5 stars
-
Honest and insightful
- De C. Evans en 09-27-20
De: Arthur M. Blank
-
The Wawa Way
- How a Funny Name and Six Core Values Revolutionized Convenience
- De: Bob Andelman, Howard Stoeckel
- Narrado por: Dana Hickox
- Duración: 6 h y 12 m
- Versión completa
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General4.5 out of 5 stars 39
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Narración:4.5 out of 5 stars 32
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Historia4.5 out of 5 stars 32
Grahame Wood opened the first Wawa Food Market in 1964 as an outlet for Wawa dairy products. Since then, the convenience store has grown into a well-known company that competes against the biggest industry players in the world in three areas: fuel, convenience, and food, all while maintaining their personal approach and small business mentality. Now, almost 50 years later, Wawa has opened its first store in Florida and begun to play on the national field. How did it happen?
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5 out of 5 stars
-
Great outline for success at anything...
- De Friend en 09-29-15
De: Bob Andelman, y otros
-
Small Giants
- Companies That Choose to Be Great Instead of Big, 10th Anniversary Edition
- De: Bo Burlingham
- Narrado por: Bo Burlingham, Sean Pratt
- Duración: 10 h y 47 m
- Versión completa
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General4.5 out of 5 stars 836
-
Narración:4.5 out of 5 stars 716
-
Historia4.5 out of 5 stars 705
It's an axiom of business that great companies grow their revenues and profits year after year. Yet quietly, under the radar, a small number of companies have rejected the pressure of endless growth to focus on more satisfying business goals. Goals like being great at what they do, creating a great place to work, providing great customer service, making great contributions to their communities, and finding great ways to lead their lives. In Small Giants, veteran journalist Bo Burlingham takes us deep inside 14 such remarkable companies.
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5 out of 5 stars
-
fantastic book for small company builders
- De Amazon Customer en 08-01-17
De: Bo Burlingham
-
Superbosses
- How Exceptional Leaders Master the Flow of Talent
- De: Sydney Finkelstein
- Narrado por: Mel Foster
- Duración: 8 h y 31 m
- Versión completa
-
General4 out of 5 stars 285
-
Narración:4.5 out of 5 stars 242
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Historia4 out of 5 stars 241
After meeting chef Alice Waters at her legendary restaurant, Chez Panisse, Sydney Finkelstein got to thinking about the dozens of chefs who had come from her establishment to open their own restaurants and gain notoriety as some of the country's most creative culinary figures. Waters, he found, had spawned a family tree of geniuses. Could this pattern exist in other industries?
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2 out of 5 stars
-
Interesting, but not helpful
- De Ben en 03-12-16
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The Relationship Economy
- Building Stronger Customer Connections in the Digital Age
- De: John R. DiJulius III
- Narrado por: Joel Richards
- Duración: 5 h y 22 m
- Versión completa
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General5 out of 5 stars 24
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Narración:5 out of 5 stars 22
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Historia5 out of 5 stars 22
In The Relationship Economy, author John DiJulius teaches business leaders about the importance of relationship building in the digital age. He argues that in spite of (and because of) the advances in tech, we've become a less connected society. We have dramatically evolved away from face-to-face communication, and the skill of building rapport is evaporating. This means that customer personalization and relationships are more important now than ever - and they will be the key to success for businesses moving forward.
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5 out of 5 stars
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Reinforces core values
- De Vicki Cloutier en 04-07-22
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Peak
- How Great Companies Get Their Mojo from Maslow (Revised and Updated)
- De: Chip Conley
- Narrado por: Brian Sutherland
- Duración: 10 h y 28 m
- Versión completa
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General4.5 out of 5 stars 73
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Narración:4.5 out of 5 stars 63
-
Historia4.5 out of 5 stars 64
Peak is the popular, transformative guide to doing business better, written by a seasoned entrepreneur/CEO who has disrupted his favorite industry not once but twice. Author Chip Conley, founder and former CEO of one of the world's largest boutique hotel companies, turned to psychologist Abraham Maslow's Hierarchy of Needs at a time when his company was in dire need.
-
1 out of 5 stars
-
Presentation and attention to detail matter
- De Stephen Estelle en 11-05-19
De: Chip Conley
-
Primal Branding
- Create Zealots for Your Brand, Your Company, and Your Future
- De: Patrick Hanlon
- Narrado por: Alan Sklar
- Duración: 7 h y 50 m
- Versión completa
-
General4 out of 5 stars 390
-
Narración:4.5 out of 5 stars 294
-
Historia4 out of 5 stars 293
What is it that made Starbucks an overnight sensation and separated it from other coffee house companies? Why do many products with great product innovation, perfect locations, terrific customer experiences, even breakthrough advertising, fail to get the same visceral traction in the marketplace as brands like Apple and Nike?
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4 out of 5 stars
-
Good book, hard to stay interested
- De Axiom Brevity en 11-21-16
De: Patrick Hanlon
-
Chicken Soup for Entrepreneur's Soul: Advice and Inspiration for Fulfilling Dreams
- De: Jack Canfield, Mark Victor Hansen
- Narrado por: Alan Robertson
- Duración: 8 h y 21 m
- Versión completa
-
General4.5 out of 5 stars 78
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Narración:4.5 out of 5 stars 65
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Historia4.5 out of 5 stars 63
Chicken Soup for the Entrepreneur's Soul is a compilation of short stories from entrepreneurs, both large and small, who share their experiences of success, failure and courage, with a little helpful advice mixed in. Many of these stories, told for the first time here, will enlighten you to new methods of entrepreneurship or simply help you believe in the possibilities of getting started.
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5 out of 5 stars
-
Great!
- De Anonymous User en 03-01-20
De: Jack Canfield, y otros
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The Reinventors
- How Extraordinary Companies Pursue Radical Continuous Change
- De: Jason Jennings
- Narrado por: Jason Jennings
- Duración: 6 h y 10 m
- Versión completa
-
General4.5 out of 5 stars 47
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Narración:4.5 out of 5 stars 40
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Historia4.5 out of 5 stars 40
Eventually every job and every business will become irrelevant. According to Jason Jennings, the past few decades have seen unprecedented shifts: former third-world nations have transformed themselves into high-tech manufacturing powerhouses; technology has democratized business and increased competition in ways never before seen; and customers, used to getting exactly what they want when they want it, are no longer beholden to the corporate giants.
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5 out of 5 stars
-
Good advice
- De Myers en 07-28-18
De: Jason Jennings
-
Know What You're For
- A Growth Strategy for Work, an Even Better Strategy for Life
- De: Jeff Henderson, John C. Maxwell - foreword
- Narrado por: Jeff Henderson
- Duración: 5 h y 45 m
- Versión completa
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General5 out of 5 stars 419
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Narración:5 out of 5 stars 360
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Historia5 out of 5 stars 356
Know What You're For details an effective growth strategy for businesses and nonprofits by closing the gap between two simple questions: What do you want to be known for? What are you known for? When the two answers match, organizations gain incredible momentum by unleashing the most powerful marketing force there is: lasting word-of-mouth support.
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5 out of 5 stars
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WOW!
- De Keehsa en 03-03-20
De: Jeff Henderson, y otros
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All In
- How the Best Managers Create a Culture of Belief and Drive Big Results
- De: Adrian Gostick, Chester Elton
- Narrado por: Adrian Gostick, Chester Elton
- Duración: 6 h y 55 m
- Versión completa
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General4.5 out of 5 stars 149
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Narración:4.5 out of 5 stars 128
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Historia4 out of 5 stars 126
To have any hope of succeeding as a manager, you need to get your people all in. Whether you manage the smallest of teams or a multi-continent organization, you are the owner of a work culture and few things will have a bigger impact on your performance than getting your people to buy into your ideas and your cause and to believe what they do matters. Based on their extensive consulting experience, the authors present a simple seven-step road map for creating a culture of belief.
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4 out of 5 stars
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Interesting Theories in Management
- De Nancy en 07-28-12
De: Adrian Gostick, y otros
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Taking People With You
- The Only Way to Make Big Things Happen
- De: David Novak
- Narrado por: Sean Pratt
- Duración: 6 h y 55 m
- Versión completa
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General4.5 out of 5 stars 354
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Narración:4.5 out of 5 stars 293
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Historia4.5 out of 5 stars 291
David Novak learned long ago that you can't lead a great organization of any size without getting your people aligned, enthusiastic, and focused relentlessly on the mission. But how do you do that? There are countless leadership books, but how many will actually help a Taco Bell shift manager, a Fortune 500 CEO, a new entrepreneur, or anyone in between? Over his 15 years at Yum! Brands, Novak has developed a trademarked program he calls Taking People with You.
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2 out of 5 stars
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I would like to recommend this book... but can't.
- De Michael en 01-30-12
De: David Novak
-
Never Eat Alone, Expanded and Updated
- And the Other Secrets to Success, One Relationship at a Time
- De: Keith Ferrazzi, Tahl Raz
- Narrado por: Richard Harries
- Duración: 13 h y 49 m
- Versión completa
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General4.5 out of 5 stars 2,235
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Narración:4.5 out of 5 stars 1,887
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Historia4.5 out of 5 stars 1,883
In Never Eat Alone, Ferrazzi lays out the specific steps - and inner mindset - he uses to reach out to connect with the thousands of colleagues, friends, and associates on his contacts list, people he has helped and who have helped him. And in the time since Never Eat Alone was published in 2005, the rise of social media and new, collaborative management styles have only made Ferrazzi’s advice more essential for anyone hoping to get ahead in business.
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1 out of 5 stars
-
Couldn't finish
- De book smart en 05-01-16
De: Keith Ferrazzi, y otros
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The Method Method
- Seven Obsessions That Helped Our Scrappy Start-up Turn an Industry Upside Down
- De: Eric Ryan, Adam Lowry, Lucas Conley
- Narrado por: Sean Pratt, Eric Ryan, Adam Lowry
- Duración: 8 h y 14 m
- Versión completa
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General4.5 out of 5 stars 72
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Narración:4.5 out of 5 stars 64
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Historia4.5 out of 5 stars 63
An inspiring case study for the next generation of start-ups by the unconventional founders of Method. Founded ten years ago by childhood pals Eric Ryan and Adam Lowry, Method has been making headlines and profits with a revolutionary blend of culture and commerce, style and substance. Today, Method's ecofriendly soaps, detergents, and cleaners are ubiquitous in stores, capturing valuable shelf space long dominated by the tired old products of giants P&G and Unilever.
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5 out of 5 stars
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Wow!!!!!
- De SPICELY ORGANIC SPICES en 03-19-17
De: Eric Ryan, y otros
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The High-Speed Company
- Creating Urgency and Growth in a Nanosecond Culture
- De: Jason Jennings, Laurence Haughton
- Narrado por: Jason Jennings
- Duración: 6 h y 52 m
- Versión completa
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General5 out of 5 stars 28
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Narración:5 out of 5 stars 27
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Historia4.5 out of 5 stars 27
Best-selling author Jason Jennings believes that urgency and speed are keys to the growth of any business. Leaders need to adapt and ignite their workplace cultures to prevent everyone from falling behind. Jennings draws on years of research and 11,000+ in-depth interviews with executives, business owners, and CEOs across the country to uncover how successful leaders build cultures that support constant innovation and growth.
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5 out of 5 stars
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Incredible testament to the spirit of positive growth and change
- De Alexandra d. en 04-05-23
De: Jason Jennings, y otros
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The Orange Revolution
- How One Great Team Can Transform an Entire Organization
- De: Adrian Gostick, Chester Elton
- Narrado por: Adrian Gostick, Chester Elton
- Duración: 7 h y 3 m
- Versión completa
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General4 out of 5 stars 49
-
Narración:4.5 out of 5 stars 37
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Historia4.5 out of 5 stars 39
Following the enormous popularity of their bestselling The Carrot Principle, Adrian Gostick and Chester Elton return with a groundbreaking guide to building high-performance teams. The powerful research reported in The Orange Revolution reveals that the true driver of exceptional success for great companies is not a genius CEO....
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5 out of 5 stars
-
Good Business Book on Teams
- De Lisa en 09-25-11
De: Adrian Gostick, y otros
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The Self-Made Billionaire Effect
- How Extreme Producers Create Massive Value
- De: John Sviokla, Mitch Cohen
- Narrado por: Erik Synnestvedt
- Duración: 6 h y 17 m
- Versión completa
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General4.5 out of 5 stars 320
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Narración:4.5 out of 5 stars 261
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Historia4.5 out of 5 stars 260
Imagine what Atari might have achieved if Steve Jobs had stayed there to develop the first massmarket personal computer. Or what Steve Case might have done for PepsiCo if he hadn't left for a gaming start-up that eventually became AOL. What if Salomon Brothers had kept Michael Bloomberg, or Bear Stearns had exploited the inventive ideas of Stephen Ross? Scores of top-tier entrepreneurs worked for established corporations before they struck out on their own and became self-made billionaires.
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1 out of 5 stars
-
Waste of time!
- De Anonymous User en 05-30-20
De: John Sviokla, y otros
-
High-Hanging Fruit
- Build Something Great by Going Where No One Else WIll
- De: Mark Rampolla
- Narrado por: Mark Rampolla
- Duración: 6 h y 51 m
- Versión completa
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General5 out of 5 stars 93
-
Narración:5 out of 5 stars 77
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Historia5 out of 5 stars 77
When Mark Rampolla filled a notebook with potential start-up ideas, his wife asked him some tough questions. What about this idea is exciting, beyond the possibility of a profit? How will it fit into a life that makes you and your family happy? How will it change the world? Eventually Mark found his great idea: coconut water. He had seen the developing world use coconut water, but this valuable resource was being discarded in the US. While taking on the beverage industry was a big goal - high-hanging fruit - it was worth the risk.
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1 out of 5 stars
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10 Chapter Infomercial
- De KIM WILLIAMSON en 02-16-20
De: Mark Rampolla
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When Lynsi Snyder’s grandparents founded In-N-Out Burger in 1948, they built it with a passion for quality and service that Lynsi embraced at a young age. After starting as a store associate at age seventeen, she then worked in other departments, gaining firsthand experience with almost every aspect of the family business until she became president in 2010. She has led the company through explosive growth—today, there are three-hundred-ninety-two stores and counting—and is deeply committed to the well-being of the In-N-Out Burger family.
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Famously, over a four-year period, James Dyson made 5,127 prototypes of the cyclonic vacuum cleaner that would transform the way houses are cleaned around the world. In devoting all his resources to iteratively developing the technology, he risked it all, but out of many failures and setbacks came hard-fought success. In Invention: A Life, Dyson reveals how he came to set up his own company and led it to become one of the most inventive technology companies in the world. It is a compelling and dramatic tale, with many obstacles overcome.
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Made from Scratch
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In Made from Scratch, the late business maverick Kent Taylor tells the legendary story of Texas Roadhouse and in the process reveals its recipe for success: embracing unorthodox business practices. Because isn’t it a little unusual for a company to do almost no advertising? Is it wild to give away free peanuts and rolls and keep prices low, even as costs rise, or to keep the menu basically the same since it opened? Does it fly in the face of reason to prohibit coats and ties at headquarters and to have a CEO who dressed like he was part of the landscaping crew?
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5 out of 5 stars
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rock on
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Grinding It Out
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Few entrepreneurs can claim to have radically changed the way we live, and Ray Kroc is one of them. His revolutions in food-service automation, franchising, shared national training, and advertising have earned him a place beside the men and women who have founded not only businesses, but entire empires. But even more interesting than Ray Kroc the business man is Ray Kroc the man. Not your typical self-made tycoon, Kroc was 52 years old when he opened his first franchise.
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great book annoying narration
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In-N-Out Burger
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It's the untold story of the renegade burger chain that evokes a passionate following unlike any other. In fast-food corporate America, In-N-Out Burger stands apart. Begun in a tiny shack in the shadow of World War II, this family-owned chain has steadfastly refused to franchise or be sold. It is a testament to old-fashioned values and reminiscent of a simpler time when people, loyalty, and a freshly made, juicy hamburger meant something.
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The Generosity Factor
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In the tradition of the bestselling book The One Minute Manager, authors Ken Blanchard and S. Truett Cathy, entrepreneur and founder of Chick-Fil-A restaurants, present The Generosity Factor--a parable that demonstrates the virtues of generosity. It's the story of a meeting between the Broker--a young man on his way up the corporate ladder who has the illusion of success, yet deep inside feels insignificant--and the Executive--the CEO of a very large and successful company who claims the greatest joy in his life is his ability to give to others.
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The LEGO Story
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General4.5 out of 5 stars 66
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Narración:4.5 out of 5 stars 58
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Historia4.5 out of 5 stars 58
It’s estimated that each year between eighty and ninety million children around the globe are given a box of LEGO, while up to ten million adults buy sets for themselves. Yet LEGO is much more than a dizzying number of plastic bricks that can be put together and combined in countless ways. LEGO is also a vision of the significance of what play can mean for humanity.
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5 out of 5 stars
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Great book! Don't miss this
- De hgpilot - MM en 04-27-23
De: Jens Andersen
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The Whole Story
- Adventures in Love, Life, and Capitalism
- De: John Mackey
- Narrado por: Adam Barr, John Mackey
- Duración: 14 h y 30 m
- Versión completa
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General5 out of 5 stars 57
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Narración:4.5 out of 5 stars 54
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Historia4.5 out of 5 stars 54
Whole Foods Market's cofounder and CEO for forty-four years, John Mackey offers an intimate and provocative account of the rise of this iconic company and the personal and spiritual journey that inspired its remarkable impact.
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5 out of 5 stars
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Uplifting, inspiring, and educational.
- De Court Rye en 10-27-24
De: John Mackey
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Around the Corner to Around the World
- A Dozen Lessons I Learned Running Dunkin Donuts
- De: Robert Rosenberg
- Narrado por: Wayne Campbell, Robert Rosenberg
- Duración: 8 h y 14 m
- Versión completa
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General4.5 out of 5 stars 57
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Narración:4.5 out of 5 stars 48
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Historia4.5 out of 5 stars 49
Robert Rosenberg took over as CEO of Dunkin’ Donuts in 1963, 13 years after the first restaurant was founded by his father William. In his remarkable 35-year run, he grew the company from $10 million in sales to over $2 billion with more than 3,000 outlets. Through his tenure, Robert learned important lessons on running and scaling a family business. Rosenberg shares his insider perspective on all the dramatic highs and lows that are part of the Dunkin’ Donuts story to guide you to your own success story.
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4 out of 5 stars
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Simple but good
- De Brian Sachetta en 01-25-21
De: Robert Rosenberg
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The Story of Lululemon: Little Black Stretchy Pants
- De: Chip Wilson
- Narrado por: Chip Wilson
- Duración: 10 h y 59 m
- Versión completa
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General4.5 out of 5 stars 471
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Narración:4.5 out of 5 stars 414
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Historia4.5 out of 5 stars 415
The unauthorized story of Lululemon. Chip Wilson’s part in this story comes from the learning of thousands of mistakes. He set the culture, business model, quality platform, and people development program and then got out of the way. Lululemon’s exponential growth, culture, and brand strength have few peers, and it is because of those employees who choose to be great. This book is also about missed opportunity - five years of missed opportunity. Chip was playing to win while the directors of the company he founded were playing not to lose.
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1 out of 5 stars
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Score settling second rate business advice
- De Amazon Customer en 07-13-19
De: Chip Wilson
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Four Seasons
- The Story of a Business Philosophy
- De: Isadore Sharp
- Narrado por: Jeff Semple
- Duración: 8 h y 13 m
- Versión completa
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General4.5 out of 5 stars 21
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Narración:4.5 out of 5 stars 19
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Historia4.5 out of 5 stars 19
How did a child of immigrants, starting with no background in the hotel business, create the world's most admired and successful hotel brand? And how has Four Seasons grown so dramatically, over nearly half a century, without losing its focus on exceptional quality and unparalleled service? Isadore Sharp answers these questions in his inspiring memoir. He started out in Toronto, the son of a modest builder from Poland, but ambition and fate rapidly took him beyond his father's three-man construction business.
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5 out of 5 stars
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Great story and an pleasant listen
- De Cj Pichinevskiy en 11-28-24
De: Isadore Sharp
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Pour Your Heart into It
- How Starbucks Built a Company One Cup at a Time
- De: Howard Schultz, Dori Jones Yang
- Narrado por: Eric Conger
- Duración: 2 h y 55 m
- Versión resumida
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General4.5 out of 5 stars 1,239
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Narración:4.5 out of 5 stars 974
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Historia4.5 out of 5 stars 981
The success of Starbucks is one of the most remarkable business stories in decades. Since 1987, the coffee merchant has grown from a single retail store on Seattle's waterfront to a company with more than 1,000 stores nationwide and a new one opening somewhere every business day. According to Fortune magazine, Starbucks "has changed everything...from our tastes to our language to the face of Main Street."
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3 out of 5 stars
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wish it wasn't
- De Melissa en 12-27-08
De: Howard Schultz, y otros
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Sam Walton
- Made in America
- De: John Huey, Sam Walton
- Narrado por: Henry Strozier
- Duración: 10 h y 31 m
- Versión completa
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General5 out of 5 stars 3,247
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Narración:5 out of 5 stars 2,788
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Historia5 out of 5 stars 2,776
Meet a genuine American folk hero cut from the homespun cloth of America's heartland: Sam Walton, who parlayed a single dime store in a hardscrabble cotton town into Wal-Mart, the largest retailer in the world. The undisputed merchant king of the late 20th century, Sam never lost the common touch. Here, finally, inimitable words. Genuinely modest, but always sure of his ambitions and achievements. Sam shares his thinking in a candid, straight-from-the-shoulder style. In a story rich with anecdotes and the "rules of the road" of both Main Street and Wall Street, Sam Walton chronicles the inspiration, heart, and optimism that propelled him to lasso the American Dream.
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5 out of 5 stars
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Capitalism Is The Way
- De Nathan Ruff en 04-14-19
De: John Huey, y otros
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Onward
- How Starbucks Fought for Its Life Without Losing Its Soul
- De: Howard Schultz, Joanne Gordon
- Narrado por: Stephen Bowlby
- Duración: 12 h y 39 m
- Versión completa
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General4 out of 5 stars 1,844
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Narración:4.5 out of 5 stars 1,528
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Historia4 out of 5 stars 1,522
In 2008, Howard Schultz, the president and chairman of Starbucks, made the unprecedented decision to return as CEO, eight years after he stepped down from daily oversight of the company to become chairman. Concerned that Starbucks had lost its way, Schultz was determined to help it return to its core values and restore not only its financial health, but also its soul.
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4 out of 5 stars
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Interesting, but a bit annoying
- De Carla en 06-13-11
De: Howard Schultz, y otros
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Built from Scratch
- How a Couple of Regular Guys Grew The Home Depot from Nothing to $30 Billion
- De: Bernie Marcus, Arthur Blank, Bob Andelman
- Narrado por: Mike Chamberlain
- Duración: 11 h y 49 m
- Versión completa
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General4.5 out of 5 stars 653
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Narración:4.5 out of 5 stars 561
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Historia4.5 out of 5 stars 560
Built from Scratch is the story of how two incredibly determined and creative people - and their associates - built a business from nothing to 761 stores and $30 billion in sales in a mere 20 years. Built from Scratch tells many colorful stories associated with The Home Depot's founding and meteoric rise; shows that a company can be a tough, growth-oriented competitor, and still maintain a high sense of responsibility to the community; and provides great lessons useful to people in any business, from start-ups to the Fortune 500.
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5 out of 5 stars
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Bezos must have read this book.
- De Jensen en 06-22-17
De: Bernie Marcus, y otros
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Play Nice but Win
- A CEO's Journey from Founder to Leader
- De: Michael Dell, James Kaplan
- Narrado por: Michael Dell
- Duración: 10 h y 35 m
- Versión completa
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General4.5 out of 5 stars 696
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Narración:4.5 out of 5 stars 591
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Historia4.5 out of 5 stars 588
In 1984, soon-to-be college dropout Michael Dell hid signs of his fledgling PC business in the bathroom of his University of Texas dorm room. Almost 30 years later, at the pinnacle of his success as founder and leader of Dell Technologies, he found himself embroiled in a battle for his company’s survival. What he’d do next could ensure its legacy — or destroy it completely.
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4 out of 5 stars
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Not perfect, but worth a listen
- De James S. en 11-09-21
De: Michael Dell, y otros
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Never Enough
- From Barista to Billionaire
- De: Andrew Wilkinson
- Narrado por: Luke Daniels
- Duración: 8 h y 45 m
- Versión completa
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General5 out of 5 stars 420
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Narración:5 out of 5 stars 401
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Historia4.5 out of 5 stars 401
Once a barista in a small cafe making $6.50 an hour, Andrew Wilkinson built a business valued at over a billion dollars by the time he was 36—and yet, his path to success was anything but a straight line. In Never Enough, Wilkinson pulls back the curtain on the lives of the ultra-rich, sharing insights into building a successful business that has been called a “Berkshire Hathaway, but for internet companies,” and a surprising first-person account of what it's actually like to become a billionaire.
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3 out of 5 stars
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Fire Your Ghostwriter
- De Leah C. Day en 08-22-24
De: Andrew Wilkinson
Lo que los oyentes dicen sobre Covert Cows and Chick-fil-A
Con calificación alta para:
Reseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- Kevin Mortez Washington
- 10-10-20
Awesome book!
Steve Robinson is a great story teller and Milton Bagby is an amazing narrator. Together they framed the story and my heart was touched in hearing his story of my favorite restaurant.
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esto le resultó útil a 1 persona
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- Anonymous User
- 03-14-24
Great insight
Great insight into the humble beginnings of a major national brand. The principles , leadership and teamwork talked about in this book are very inspiring, along with the strategies and rollercoaster ride that comes along with the restaurant business this book is a must read for those looking for insight from a brand that continues to evolve.
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- Jediah
- 07-11-19
Im biased, because I love the sauce.
I loved it.
Simply written, big overview and not a ton of details which I would have enjoyed. But overall, a waited for, great book.
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- Dominican Barbershop
- 02-18-20
Great for small business owners!
such a great experience through out the whole book, it will make you cry, laugh, sad, and most important that anything can be accomplished with hard work, ethics and honesty. much RESPECT to everyone that works at chick-fil-A. an awesome experience for me as start my reading journey.
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- Amazon Customer
- 05-01-21
Awesome tale of faith and wisdom
I love hearing the stories of gutsy , unstoppable men and women who had a dream and wouldn't be denied! Especially people of faith!
This is a must read if you're trying to build a substantial organization that will last.
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- PJJ
- 01-18-25
Loved every minute
Such a great framework to run a company. Got so many ideas to implement. Got my creative juices running.
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- Brenda Vasquez
- 12-01-20
enjoyed
influential, inspiring, TO GOD BE THE GLORY amen HALLELUJAH amen brother ready to keep reading
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esto le resultó útil a 2 personas
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- Justin
- 10-10-19
Phenomenal insight into how to build an enduring brand and company!
Loved Steve’s storytelling style. Hundreds of gold nuggets in the connection between ones values and real business decisions. Authentic, values based leadership mixed with massive commitment and brilliant, creative, marketing strategies backed with a genuine love for people produces ridiculous success! If you want to achieve greater success in your business and leadership, this is a must read!!
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- Eric Dauplaise
- 04-20-21
Such a great story and testimony
This book was such a great lesson of how the right motives and steadfast focus on living out one’s calling resulted in a legacy anyone would be proud of.
Thank you Truett Cathy, Cathy family, and Chick fil a leadership for walking out your faith in business every day and in every way.
Great book, one of my all time favorites!!!
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- Victor
- 08-07-22
Amazing Story
this book was so insightful it just about gave you everything that Chick-fil-A stood for how they built it how they became who they became their principles what they stood for and most of all being a restaurant that had God as their Foundation. I would highly recommend this book it took me some time to get through it but I'm glad that I finally got through it.
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