-
Marketing to the Social Web
- How Digital Customer Communities Build Your Business, 2nd Edition
- Narrated by: Mark Boyett
- Length: 7 hrs and 59 mins
Failed to add items
Add to Cart failed.
Add to Wish List failed.
Remove from wishlist failed.
Adding to library failed
Follow podcast failed
Unfollow podcast failed
Prime members: New to Audible?Get 2 free audiobooks during trial.
Marketing to the Social Web
Buy for $17.19
No default payment method selected.
We are sorry. We are not allowed to sell this product with the selected payment method
Publisher's summary
An updated and expanded second edition of the popular guide to social media for the business community
Marketers must look to the Web for new ways of finding customers and communicating with them, rather than at them. From Facebook and YouTube to blogs and Twitter-ing, social media on the Internet is the most promising new way to reach customers. Marketing to the Social Web, 2nd Edition helps marketers and their companies understand how to engage customers, build customer communities, and maximize profits in a time of marketing confusion. Author and social media guru Larry Weber describes newly available tools and platforms, and shows you how to apply them to see immediate results and growth.
Rather than broadcast messages to audiences, savvy marketers should encourage participation in social networks to which people want to belong, where dialogue with customers, and between customers, can flourish. Networking sites like MySpace, Facebook, and even Flickr are the perfect forums for this dialog; this book shows you how to tap into this new media.
In addition to the tools and tactics that made Marketing to the Social Web a critical hit among marketers, this second edition includes three entirely new chapters that cover recent changes in the field. These new chapters describe how Facebook will monetize its business and one day surpass Google; how companies can measure the influence and effectiveness of their social media campaigns; and how marketing to mobile social media will grow into an effective practice in the near future.
Marketing must reach out into new forms, media, and models. Marketing to the Social Web, 2nd Edition presents an exceptional opportunity to use these new tools and models to reach new markets, even in today's fragmented media environment.
Larry Weber has spent the last three decades building global communications companies, including Weber Shandwick Worldwide and the W2 Group. He is also the founder and Chairman of the Massachusetts Innovation and Technology Exchange, the nation’s largest interactive advocate association.
Listeners also enjoyed...
-
Instagram Marketing Uncovered!
- By: Paul Carter
- Narrated by: Poppy Royana
- Length: 3 hrs and 1 min
- Unabridged
-
Overall0 out of 5 stars 0
-
Performance0 out of 5 stars 0
-
Story0 out of 5 stars 0
Instagram marketing, just like Facebook marketing, has been incredibly popular in the recent years. As we all want to turn this passion for the internet into a profit, this audiobook will teach you just that. Spending money on advertisement is not enough. As you will be taught, targeting the perfect audience for the type of product you are trying to sell is as important, if not more, than your budget on ads.
By: Paul Carter
-
Digital Marketing, Metaverse, NFTs and Your Health
- Improve Brand Awareness Strategy, Online Sales, SEO Rank, Health and Wellness, and Discover Metaverse Crypto and NFTs Marketplace
- By: Leroy A. Brown
- Narrated by: John B. Jenkins
- Length: 2 hrs and 58 mins
- Unabridged
-
Overall5 out of 5 stars 23
-
Performance5 out of 5 stars 23
-
Story4.5 out of 5 stars 23
It is not if you need to have a presence online, it is how? How do you want to be known online? Because it is assumed you are already online or will be. If you don’t have an online presence in today’s world, it is as if you don’t exist. Therefore, being online is crucial for your brand, company, product, or service. It is a fact that people search online about a product or service before making a purchase. Therefore, if they cannot learn more about your product or service, then you most likely will not have those individuals as your customers.
-
5 out of 5 stars
-
Informational!
- By Abby on 02-12-23
By: Leroy A. Brown
-
One Million Followers: How I Built a Massive Social Following in 30 Days
- Growth Hacks for Your Business, Your Message, and Your Brand from the World's Greatest Minds
- By: Brendan Kane
- Narrated by: Brendan Kane
- Length: 6 hrs and 15 mins
- Unabridged
-
Overall4.5 out of 5 stars 593
-
Performance4.5 out of 5 stars 503
-
Story4 out of 5 stars 498
Over 60 billion online messages are sent on digital platforms every day, and only a select few succeed in the mad scramble for customer attention. This means that the question for anyone who wants to gain mass exposure for their transformative content, business, or brand or connect with audiences around the globe is no longer if they should use social media but how to best take advantage of the numerous different platforms. How can you make a significant impact in the digital world and stand out among all the noise?
-
1 out of 5 stars
-
So much fluff.
- By Daniella on 05-17-19
By: Brendan Kane
-
Traction
- How Any Startup Can Achieve Explosive Customer Growth
- By: Gabriel Weinberg, Justin Mares
- Narrated by: Gabriel Weinberg
- Length: 7 hrs and 24 mins
- Unabridged
-
Overall4.5 out of 5 stars 873
-
Performance4.5 out of 5 stars 718
-
Story4.5 out of 5 stars 717
Most startups don't fail because they can't build a product. Most startups fail because they can't get traction. Startup advice tends to be a lot of platitudes repackaged with new buzzwords, but Traction is something else entirely. As Gabriel Weinberg and Justin Mares learned from their own experiences, building a successful company is hard. For every startup that grows to the point where it can go public or be profitably acquired, hundreds of others sputter and die.
-
5 out of 5 stars
-
Review from a marketing pro
- By SV on 06-18-16
By: Gabriel Weinberg, and others
-
Growth Hacker Marketing
- A Primer on the Future of PR, Marketing, and Advertising
- By: Ryan Holiday
- Narrated by: Ryan Holiday
- Length: 2 hrs and 17 mins
- Unabridged
-
Overall4.5 out of 5 stars 1,930
-
Performance4.5 out of 5 stars 1,597
-
Story4.5 out of 5 stars 1,593
Best-selling author Ryan Holiday, the acclaimed marketing guru for American Apparel and many bestselling authors and multiplatinum musicians, explains the new rules and provides valuable examples and case studies for aspiring growth hackers. Whether you work for a tiny start-up or a Fortune 500 giant, if you're responsible for building awareness and buzz for a product or service, this is your road map.
-
4 out of 5 stars
-
An introduction. NOT a how to.
- By sabri sivan on 01-30-15
By: Ryan Holiday
-
Social Media Marketing 2019
- How Great Marketers Stand Out from the Crowd, Reach Millions of People, and Grow Their Business with Facebook, Twitter, YouTube, and Instagram - and How You Can, Too
- By: Chandler Wright
- Narrated by: Sam Slydell
- Length: 3 hrs and 26 mins
- Unabridged
-
Overall5 out of 5 stars 64
-
Performance5 out of 5 stars 64
-
Story5 out of 5 stars 64
Social media is growing at an exponential rate and is quickly becoming the best and cheapest way for businesses to advertise on. Reaching potential customers through social media sites is fairly straightforward, and you don’t need a marketing degree to learn how. As of 2018, there are an estimated 2.46 billion social media users around the world distributed across sites like Facebook, Instagram, Twitter, and even YouTube. With such a wide potential market, it would be foolish not to tap into this new segment!
-
5 out of 5 stars
-
It explains almost everything you needed
- By Javier S. McDonnell on 11-11-19
By: Chandler Wright
-
Instagram Marketing Uncovered!
- By: Paul Carter
- Narrated by: Poppy Royana
- Length: 3 hrs and 1 min
- Unabridged
-
Overall0 out of 5 stars 0
-
Performance0 out of 5 stars 0
-
Story0 out of 5 stars 0
Instagram marketing, just like Facebook marketing, has been incredibly popular in the recent years. As we all want to turn this passion for the internet into a profit, this audiobook will teach you just that. Spending money on advertisement is not enough. As you will be taught, targeting the perfect audience for the type of product you are trying to sell is as important, if not more, than your budget on ads.
By: Paul Carter
-
Digital Marketing, Metaverse, NFTs and Your Health
- Improve Brand Awareness Strategy, Online Sales, SEO Rank, Health and Wellness, and Discover Metaverse Crypto and NFTs Marketplace
- By: Leroy A. Brown
- Narrated by: John B. Jenkins
- Length: 2 hrs and 58 mins
- Unabridged
-
Overall5 out of 5 stars 23
-
Performance5 out of 5 stars 23
-
Story4.5 out of 5 stars 23
It is not if you need to have a presence online, it is how? How do you want to be known online? Because it is assumed you are already online or will be. If you don’t have an online presence in today’s world, it is as if you don’t exist. Therefore, being online is crucial for your brand, company, product, or service. It is a fact that people search online about a product or service before making a purchase. Therefore, if they cannot learn more about your product or service, then you most likely will not have those individuals as your customers.
-
5 out of 5 stars
-
Informational!
- By Abby on 02-12-23
By: Leroy A. Brown
-
One Million Followers: How I Built a Massive Social Following in 30 Days
- Growth Hacks for Your Business, Your Message, and Your Brand from the World's Greatest Minds
- By: Brendan Kane
- Narrated by: Brendan Kane
- Length: 6 hrs and 15 mins
- Unabridged
-
Overall4.5 out of 5 stars 593
-
Performance4.5 out of 5 stars 503
-
Story4 out of 5 stars 498
Over 60 billion online messages are sent on digital platforms every day, and only a select few succeed in the mad scramble for customer attention. This means that the question for anyone who wants to gain mass exposure for their transformative content, business, or brand or connect with audiences around the globe is no longer if they should use social media but how to best take advantage of the numerous different platforms. How can you make a significant impact in the digital world and stand out among all the noise?
-
1 out of 5 stars
-
So much fluff.
- By Daniella on 05-17-19
By: Brendan Kane
-
Traction
- How Any Startup Can Achieve Explosive Customer Growth
- By: Gabriel Weinberg, Justin Mares
- Narrated by: Gabriel Weinberg
- Length: 7 hrs and 24 mins
- Unabridged
-
Overall4.5 out of 5 stars 873
-
Performance4.5 out of 5 stars 718
-
Story4.5 out of 5 stars 717
Most startups don't fail because they can't build a product. Most startups fail because they can't get traction. Startup advice tends to be a lot of platitudes repackaged with new buzzwords, but Traction is something else entirely. As Gabriel Weinberg and Justin Mares learned from their own experiences, building a successful company is hard. For every startup that grows to the point where it can go public or be profitably acquired, hundreds of others sputter and die.
-
5 out of 5 stars
-
Review from a marketing pro
- By SV on 06-18-16
By: Gabriel Weinberg, and others
-
Growth Hacker Marketing
- A Primer on the Future of PR, Marketing, and Advertising
- By: Ryan Holiday
- Narrated by: Ryan Holiday
- Length: 2 hrs and 17 mins
- Unabridged
-
Overall4.5 out of 5 stars 1,930
-
Performance4.5 out of 5 stars 1,597
-
Story4.5 out of 5 stars 1,593
Best-selling author Ryan Holiday, the acclaimed marketing guru for American Apparel and many bestselling authors and multiplatinum musicians, explains the new rules and provides valuable examples and case studies for aspiring growth hackers. Whether you work for a tiny start-up or a Fortune 500 giant, if you're responsible for building awareness and buzz for a product or service, this is your road map.
-
4 out of 5 stars
-
An introduction. NOT a how to.
- By sabri sivan on 01-30-15
By: Ryan Holiday
-
Social Media Marketing 2019
- How Great Marketers Stand Out from the Crowd, Reach Millions of People, and Grow Their Business with Facebook, Twitter, YouTube, and Instagram - and How You Can, Too
- By: Chandler Wright
- Narrated by: Sam Slydell
- Length: 3 hrs and 26 mins
- Unabridged
-
Overall5 out of 5 stars 64
-
Performance5 out of 5 stars 64
-
Story5 out of 5 stars 64
Social media is growing at an exponential rate and is quickly becoming the best and cheapest way for businesses to advertise on. Reaching potential customers through social media sites is fairly straightforward, and you don’t need a marketing degree to learn how. As of 2018, there are an estimated 2.46 billion social media users around the world distributed across sites like Facebook, Instagram, Twitter, and even YouTube. With such a wide potential market, it would be foolish not to tap into this new segment!
-
5 out of 5 stars
-
It explains almost everything you needed
- By Javier S. McDonnell on 11-11-19
By: Chandler Wright
-
Facebook Advertising and Instagram Influencer
- Beginners Guide to Start or Increase Your Business in Social Media
- By: Trill Lyon
- Narrated by: David Martin
- Length: 3 hrs and 12 mins
- Unabridged
-
Overall5 out of 5 stars 35
-
Performance5 out of 5 stars 35
-
Story5 out of 5 stars 35
In this audiobook, you will discover various tried and tested ways of using Facebook Ads and Instagram influencers to build a captivating social media business profile. You will find out how to set up your first successful Facebook ad, understand how to measure your successes with the metrics available at your disposal, leverage on Instagram influencers to make sales, use Instagram marketing, and learn a whole lot more to take your digital marketing game to the next level!
-
5 out of 5 stars
-
This is a terrible book...Amazon has a habit of m
- By Sophia Alexander on 11-22-19
By: Trill Lyon
-
Social Media Mastery: Two Manuscripts
- Facebook Advertising & Instagram Marketing. Best Practices for Influencers, Your Brand, and Your Business
- By: Mark Hollister, Susan Smith
- Narrated by: Heath Douglas
- Length: 5 hrs and 6 mins
- Unabridged
-
Overall5 out of 5 stars 64
-
Performance5 out of 5 stars 64
-
Story5 out of 5 stars 64
If you want to learn how to increase your sales and leads and grow your following fast, then check out this two-in-one audiobook. You'll learn how to use Facebook advertising and Instagram marketing to build a real audience and sell more.
-
5 out of 5 stars
-
try this
- By Melvin on 01-28-20
By: Mark Hollister, and others
-
Internet Marketing
- A Complete Guide and Broader Aspects of SEO Marketing, Social Media Marketing, Email and Content Marketing
- By: Josh Mark
- Narrated by: Jack Powell
- Length: 5 hrs and 32 mins
- Unabridged
-
Overall0 out of 5 stars 0
-
Performance0 out of 5 stars 0
-
Story0 out of 5 stars 0
Internet marketing is a unique approach in raising a product's interest and awareness. Due to the vast number of platforms generated by the internet, there are several disciplines in this field. This includes everything from email to search engine optimization (SEO), website design, and much more to meet an ever-growing audience. Not all campaigns need an email newsletter, a viral video, or a part of social networking, but finding the right balance between these choices usually leads to higher success rates for marketers.
By: Josh Mark
-
Social Media Marketing
- Become an Influencer Using Facebook and Instagram, Discover How to Make Money with LinkedIn and Uncover the Blogging for Profit.
- By: Trill Lyon
- Narrated by: DOS, Peter Nash
- Length: 10 hrs and 37 mins
- Unabridged
-
Overall5 out of 5 stars 1
-
Performance0 out of 5 stars 0
-
Story0 out of 5 stars 0
The world we know of today is changing, and businesses are starting to take their social media and marketing more seriously. As social media has made a significant acknowledgment for improving the portfolio and online presence of individual businesses, nearly every industry has recognized the excellent benefits and values of social media marking.
By: Trill Lyon
-
Duct Tape Marketing (Revised and Updated)
- The World's Most Practical Small Business Marketing Guide
- By: John Jantsch
- Narrated by: John Jantsch
- Length: 7 hrs and 48 mins
- Unabridged
-
Overall4 out of 5 stars 459
-
Performance4 out of 5 stars 370
-
Story4 out of 5 stars 370
Learn to make your small business marketing as simple, effective, and affordable as duct tape. In Duct Tape Marketing, renowned small business marketing guru John Jantsch shows you how to develop and execute a marketing plan that will give your business the life and longevity you want. In this audiobook you will learn the Duct Tape Marketing system and how to apply its principles to your business by following three steps. This audiobook provides proven, yet elegantly simple tools to help you grow your small business.
-
3 out of 5 stars
-
How to be a Jack of All Trades Marketer
- By Steven on 07-04-13
By: John Jantsch
-
Social Media Marketing
- Build a Global Online Business in 2019 Following the Marketing and Advertising Network Secrets Strategy Guide Through Instagram, Facebook, YouTube, Twitter, Pinterest, and LinkedIn
- By: Joshua Reach
- Narrated by: KC Wayman
- Length: 3 hrs and 1 min
- Unabridged
-
Overall5 out of 5 stars 109
-
Performance5 out of 5 stars 109
-
Story5 out of 5 stars 109
Are you ready to take your social media accounts to the next level for your business or personal brand? Not sure how to turn you social media audience into customers? Are you ready to build an insanely loyal following that you will keep forever? If so, keep listening.... Networking online is key when it comes to building an online business. And what’s a better place to market and advertise when people are spending more than two hours on social media?
-
5 out of 5 stars
-
I think this book will benefit anyone.
- By Angelia Ellers on 02-18-19
By: Joshua Reach
-
Content Inc.
- How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses
- By: Joe Pulizzi
- Narrated by: Joe Pulizzi
- Length: 6 hrs and 50 mins
- Unabridged
-
Overall4.5 out of 5 stars 927
-
Performance4.5 out of 5 stars 801
-
Story4.5 out of 5 stars 799
A pioneer of content marketing, Joe Pulizzi has cracked the code when it comes to the power of content in a world where marketers still hold fast to traditional models that no longer work. In Content Inc., he breaks down the business-startup process into six steps, making it simple for you to visualize, launch, and monetize your own business.
-
2 out of 5 stars
-
Don't believe the hype.
- By Mariam on 11-20-15
By: Joe Pulizzi
-
The Referral Engine
- Teaching Your Business to Market Itself
- By: John Jantsch
- Narrated by: John Jantsch
- Length: 6 hrs and 49 mins
- Unabridged
-
Overall4 out of 5 stars 657
-
Performance4 out of 5 stars 369
-
Story4 out of 5 stars 361
The power of glitzy advertising and elaborate marketing campaigns is on the wane; word- of-mouth referrals are what drive business today. People trust the recommendation of a friend, family member, colleague, or even stranger with similar tastes over anything thrust at them by a faceless company. Most business owners believe that whether customers refer them is entirely out of their hands. But science shows that people can't help recommending products and services to their friends....
-
5 out of 5 stars
-
A misleading Title results in a hidden gem
- By Dean on 10-13-10
By: John Jantsch
-
Free Marketing
- 101 Low and No-Cost Ways to Grow Your Business, Online and Off
- By: Jim Cockrum
- Narrated by: Sean Pratt
- Length: 9 hrs and 5 mins
- Unabridged
-
Overall4 out of 5 stars 447
-
Performance4.5 out of 5 stars 388
-
Story4 out of 5 stars 387
You used to need a big ad budget to get your message across. Not anymore! Thanks primarily to the Internet, a world of free and inexpensive tactics exists for spreading the word about your business. Free Marketing delivers more than one hundred marketing ideas to help small business owners and marketers generate new revenue—with little or no marketing budget.
-
5 out of 5 stars
-
Wow! This book is Packed!
- By DanzTheManz on 03-15-12
By: Jim Cockrum
-
Facebook Advertising 2019: The Ultimate Guide on Facebook ads and Tips to Succed on Instagram, YouTube and Twitter, Advertise your Brand, Grow your Social Media
- By: Jack Gary
- Narrated by: Heath Douglass
- Length: 3 hrs and 4 mins
- Unabridged
-
Overall3 out of 5 stars 4
-
Performance2.5 out of 5 stars 3
-
Story2 out of 5 stars 3
Thanks to the incredible strategies presented in this book, you will learn the best and most powerful social media marketing techniques to make money using social media marketing and create abundance in your life. You see, most people go through their day exchanging their time for money and having a miserable life which they cannot change. But you are different. The fact that you are looking for practical solutions to your financial problems means that you are on the right path to success and this book will make sure that you get real results very fast.
-
2 out of 5 stars
-
Not spectacular quality
- By Liz B on 07-01-19
By: Jack Gary
-
Affiliate Marketing: How to Make Money Online and Build Your Own $100,000+ Affiliate Marketing Online Business
- By: Anthony Parker
- Narrated by: David Sims
- Length: 2 hrs and 8 mins
- Unabridged
-
Overall3.5 out of 5 stars 6
-
Performance4 out of 5 stars 4
-
Story4 out of 5 stars 4
If you are thinking of starting an Online affiliate marketing venture from the ground up, now is the best time to do this! The affiliate marketing industry is growing by leaps and bounds, and opportunities are springing up everywhere. This audiobook covers the different topics associated with affiliate marketing, starting with its definition, trends, opportunities, and current options, and will teach you various strategies and techniques to become successful in affiliate marketing.
-
2 out of 5 stars
-
Theory from others
- By Abe on 03-31-18
By: Anthony Parker
-
Growth Hacking: Level Up Your Startup
- By: Patrick Kelley
- Narrated by: Sean Posvistak
- Length: 1 hr and 30 mins
- Unabridged
-
Overall5 out of 5 stars 28
-
Performance5 out of 5 stars 24
-
Story4.5 out of 5 stars 24
If you have a start up and want to know how to grow your business cheaply, quickly, and effectively, then Growth Hacking: Level Up Your Startup is just what you need. It’s aimed at beginners and it discusses the basics of growth hacking in an easy and listener-friendly manner. The techniques described are simple and easy to understand, and throughout are interesting examples of how companies such as Airbnb used these methods to achieve phenomenal growth.
-
5 out of 5 stars
-
Informative book
- By Red on 12-24-17
By: Patrick Kelley
Related to this topic
-
Youtility
- Why Smart Marketing Is About Help Not Hype
- By: Jay Baer
- Narrated by: Marcus Sheridan, Jay Baer
- Length: 4 hrs and 51 mins
- Unabridged
-
Overall4.5 out of 5 stars 306
-
Performance4.5 out of 5 stars 243
-
Story4.5 out of 5 stars 243
Jay Baer's Youtility offers a new approach that cuts through the clutter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. Drawing from real examples of companies who are practicing Youtility as well as his experience helping more than 700 brands improve their marketing strategy, Baer provides a groundbreaking plan for using information and helpfulness to transform the relationship between companies and customers.
-
4 out of 5 stars
-
Good Framing, Examples and Supporting Concepts
- By Adam Helweh on 10-13-13
By: Jay Baer
-
The Referral Engine
- Teaching Your Business to Market Itself
- By: John Jantsch
- Narrated by: John Jantsch
- Length: 6 hrs and 49 mins
- Unabridged
-
Overall4 out of 5 stars 657
-
Performance4 out of 5 stars 369
-
Story4 out of 5 stars 361
The power of glitzy advertising and elaborate marketing campaigns is on the wane; word- of-mouth referrals are what drive business today. People trust the recommendation of a friend, family member, colleague, or even stranger with similar tastes over anything thrust at them by a faceless company. Most business owners believe that whether customers refer them is entirely out of their hands. But science shows that people can't help recommending products and services to their friends....
-
5 out of 5 stars
-
A misleading Title results in a hidden gem
- By Dean on 10-13-10
By: John Jantsch
-
What Would Google Do?
- By: Jeff Jarvis
- Narrated by: Jeff Jarvis
- Length: 9 hrs and 2 mins
- Unabridged
-
Overall4 out of 5 stars 1,102
-
Performance4 out of 5 stars 413
-
Story4 out of 5 stars 415
In a book that's one part prophecy, one part thought experiment, one part manifesto, and one part survival manual, internet impresario and blogging pioneer Jeff Jarvis reverse-engineers Google, the fastest-growing company in history, to discover 40 clear and straightforward rules to manage and live by.
-
1 out of 5 stars
-
Shallow and one-sided
- By JimmiJ on 02-04-09
By: Jeff Jarvis
-
Disruptive Marketing
- What Growth Hackers, Data Punks, and Other Hybrid Thinkers Can Teach Us About Navigating the New Normal
- By: Geoffrey Colon
- Narrated by: Geoffrey Colon
- Length: 6 hrs and 14 mins
- Unabridged
-
Overall4 out of 5 stars 80
-
Performance4 out of 5 stars 74
-
Story4 out of 5 stars 73
Now that 75 percent of screen time is spent on connected devices, digital strategies have moved front and center of most marketing plans. But what if that's not enough? What if most people ignore company messages? What if consumer engagement never goes further than the "like" button? A sobering reality is hitting marketers. Technology hasn't just reshaped mass media, it's altering behavior as well. And getting through to customers will take some radical rethinking.
-
5 out of 5 stars
-
Needed. Valuable. Welcome contribution.
- By Oliver Nielsen on 04-26-17
By: Geoffrey Colon
-
Duct Tape Selling
- Think Like a Marketer - Sell Like a Superstar
- By: John Jantsch
- Narrated by: John Jantsch
- Length: 7 hrs and 53 mins
- Unabridged
-
Overall4 out of 5 stars 39
-
Performance4.5 out of 5 stars 35
-
Story4 out of 5 stars 34
Many of the areas that salespeople struggle with these days have long been the domain of marketers, according to best-selling author John Jantsch. The traditional business model dictates that marketers own the message while sellers own the relationships. But now, Jantsch flips the usual sales approach on its head. It's no longer enough to view a salesperson's job as closing. Today's superstars must attract, teach, convert, serve, and measure while developing a personal brand that stands for trust and expertise.
-
3 out of 5 stars
-
not quite for audible
- By Andrea on 05-08-16
By: John Jantsch
-
The Science of Growth
- How Facebook Beat Friendster - and How Nine Other Startups Left the Rest in the Dust
- By: Sean Ammirati, Richard Florida - foreword
- Narrated by: Fajer Al-Kaisi
- Length: 6 hrs and 57 mins
- Unabridged
-
Overall4 out of 5 stars 112
-
Performance4.5 out of 5 stars 95
-
Story4 out of 5 stars 95
The lean entrepreneurship movement has captivated Silicon Valley and entrepreneurs across the country. It provided an agile framework to develop the right product solution for a given target market and is now used by almost every fledgling company to do just that. The next challenge is growth - to achieve the financial returns and, more importantly, the impact they dreamed of when starting off on their adventure.
-
5 out of 5 stars
-
Awesome book
- By Josh on 04-29-16
By: Sean Ammirati, and others
-
Youtility
- Why Smart Marketing Is About Help Not Hype
- By: Jay Baer
- Narrated by: Marcus Sheridan, Jay Baer
- Length: 4 hrs and 51 mins
- Unabridged
-
Overall4.5 out of 5 stars 306
-
Performance4.5 out of 5 stars 243
-
Story4.5 out of 5 stars 243
Jay Baer's Youtility offers a new approach that cuts through the clutter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. Drawing from real examples of companies who are practicing Youtility as well as his experience helping more than 700 brands improve their marketing strategy, Baer provides a groundbreaking plan for using information and helpfulness to transform the relationship between companies and customers.
-
4 out of 5 stars
-
Good Framing, Examples and Supporting Concepts
- By Adam Helweh on 10-13-13
By: Jay Baer
-
The Referral Engine
- Teaching Your Business to Market Itself
- By: John Jantsch
- Narrated by: John Jantsch
- Length: 6 hrs and 49 mins
- Unabridged
-
Overall4 out of 5 stars 657
-
Performance4 out of 5 stars 369
-
Story4 out of 5 stars 361
The power of glitzy advertising and elaborate marketing campaigns is on the wane; word- of-mouth referrals are what drive business today. People trust the recommendation of a friend, family member, colleague, or even stranger with similar tastes over anything thrust at them by a faceless company. Most business owners believe that whether customers refer them is entirely out of their hands. But science shows that people can't help recommending products and services to their friends....
-
5 out of 5 stars
-
A misleading Title results in a hidden gem
- By Dean on 10-13-10
By: John Jantsch
-
What Would Google Do?
- By: Jeff Jarvis
- Narrated by: Jeff Jarvis
- Length: 9 hrs and 2 mins
- Unabridged
-
Overall4 out of 5 stars 1,102
-
Performance4 out of 5 stars 413
-
Story4 out of 5 stars 415
In a book that's one part prophecy, one part thought experiment, one part manifesto, and one part survival manual, internet impresario and blogging pioneer Jeff Jarvis reverse-engineers Google, the fastest-growing company in history, to discover 40 clear and straightforward rules to manage and live by.
-
1 out of 5 stars
-
Shallow and one-sided
- By JimmiJ on 02-04-09
By: Jeff Jarvis
-
Disruptive Marketing
- What Growth Hackers, Data Punks, and Other Hybrid Thinkers Can Teach Us About Navigating the New Normal
- By: Geoffrey Colon
- Narrated by: Geoffrey Colon
- Length: 6 hrs and 14 mins
- Unabridged
-
Overall4 out of 5 stars 80
-
Performance4 out of 5 stars 74
-
Story4 out of 5 stars 73
Now that 75 percent of screen time is spent on connected devices, digital strategies have moved front and center of most marketing plans. But what if that's not enough? What if most people ignore company messages? What if consumer engagement never goes further than the "like" button? A sobering reality is hitting marketers. Technology hasn't just reshaped mass media, it's altering behavior as well. And getting through to customers will take some radical rethinking.
-
5 out of 5 stars
-
Needed. Valuable. Welcome contribution.
- By Oliver Nielsen on 04-26-17
By: Geoffrey Colon
-
Duct Tape Selling
- Think Like a Marketer - Sell Like a Superstar
- By: John Jantsch
- Narrated by: John Jantsch
- Length: 7 hrs and 53 mins
- Unabridged
-
Overall4 out of 5 stars 39
-
Performance4.5 out of 5 stars 35
-
Story4 out of 5 stars 34
Many of the areas that salespeople struggle with these days have long been the domain of marketers, according to best-selling author John Jantsch. The traditional business model dictates that marketers own the message while sellers own the relationships. But now, Jantsch flips the usual sales approach on its head. It's no longer enough to view a salesperson's job as closing. Today's superstars must attract, teach, convert, serve, and measure while developing a personal brand that stands for trust and expertise.
-
3 out of 5 stars
-
not quite for audible
- By Andrea on 05-08-16
By: John Jantsch
-
The Science of Growth
- How Facebook Beat Friendster - and How Nine Other Startups Left the Rest in the Dust
- By: Sean Ammirati, Richard Florida - foreword
- Narrated by: Fajer Al-Kaisi
- Length: 6 hrs and 57 mins
- Unabridged
-
Overall4 out of 5 stars 112
-
Performance4.5 out of 5 stars 95
-
Story4 out of 5 stars 95
The lean entrepreneurship movement has captivated Silicon Valley and entrepreneurs across the country. It provided an agile framework to develop the right product solution for a given target market and is now used by almost every fledgling company to do just that. The next challenge is growth - to achieve the financial returns and, more importantly, the impact they dreamed of when starting off on their adventure.
-
5 out of 5 stars
-
Awesome book
- By Josh on 04-29-16
By: Sean Ammirati, and others