Known
The Handbook for Building and Unleashing Your Personal Brand in the Digital Age
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Known
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Narrated by:
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Mark W. Schaefer
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By:
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Mark W. Schaefer
About this listen
In today's world, there is a permanent advantage to becoming known in your field. Those who are known get the customers, the better jobs, and the invitations to exclusive opportunities. But can anybody become known? In this path-finding book, author Mark Schaefer provides a step-by-step plan followed by the most successful people in diverse careers like banking, education, real estate, construction, fashion, and more. With amazing case studies, dozens of exercises, and inspiring stories, Known is the first book its kind, providing a path to personal business success in the digital age.
©2017 Mark W. Schaefer (P)2017 Mark W. SchaeferListeners also enjoyed...
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Performance4.5 out of 5 stars 281
-
Story4 out of 5 stars 277
What if someone could guide you, step-by-step, as you identify, plan, and launch your dream career - in just one year. That's what Ben Arment does in his transformative coaching class, which has helped hundreds of people reinvent their lives to enjoy greater enthusiasm and fulfillment while also making a living. Now he's sharing his best insights, advice, and inspiring true stories in Dream Year. You'll find out how people just like you are discovering (or rediscovering) what they were truly born to do, then following a proven process to make it real.
-
5 out of 5 stars
-
Motivational!
- By ajanicad on 03-21-15
By: Ben Arment
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What If It Does Work Out?
- How a Side Hustle Can Change Your Life
- By: Susie Moore
- Narrated by: Sandy Rustin
- Length: 4 hrs and 26 mins
- Unabridged
-
Overall4.5 out of 5 stars 94
-
Performance5 out of 5 stars 80
-
Story4.5 out of 5 stars 78
Do you have a hobby or passion that has nothing to do with your nine-to-five job? Do you craft vintage jewelry, make handmade furniture, or offer expert negotiating advice to family and friends in your spare time? Then you, too, could join the one-third of Americans who turn their talents into a lucrative side hustle. In What If It Does Work Out? life coach and professional side-hustler Susie Moore offers expert tips and guidance to help you earn an extra source of income by doing something you love.
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5 out of 5 stars
-
Life changing book for everyone
- By Anonymous User on 12-06-19
By: Susie Moore
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Overdeliver
- Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing
- By: Brian Kurtz
- Narrated by: Brian Kurtz
- Length: 8 hrs and 43 mins
- Unabridged
-
Overall4.5 out of 5 stars 176
-
Performance4.5 out of 5 stars 154
-
Story5 out of 5 stars 152
Whether you’re new to marketing or a seasoned pro, this book gives you a crystal-clear road map to grow your business, make more money, maximize your impact in your market, and love what you’re doing while you’re doing it. Author Brian Kurtz takes you inside the craft to help you use all the tools at your disposal - from the intricate relationship between lists, offers, and copy, to continuity and creating lifetime value, to the critical importance of multichannel marketing and more - so you can succeed wildly, exceed all your expectations, and overdeliver every time.
-
5 out of 5 stars
-
1 of the best books on marketing - highly recommended
- By Patrick J. Stiles on 12-13-19
By: Brian Kurtz
-
The Barefoot Executive
- The Ultimate Guide to Being Your Own Boss and Achieving Financial Freedom
- By: Carrie Wilkerson
- Narrated by: Carrie Wilkerson
- Length: 6 hrs and 26 mins
- Unabridged
-
Overall4 out of 5 stars 192
-
Performance4.5 out of 5 stars 161
-
Story4.5 out of 5 stars 164
Don't think you have what it takes to run a business? It's time to reconsider. Carrie Wilkerson offers the opportunity to live life on your terms. Want to start your workday with e-mail and coffee on the back patio? Want the flexibility of joining your fourth grader on an all-day field trip? Are you ready to take that vacation you’ve been planning for years? Then you have a choice to make, and The Barefoot Executive will help jump-start your transition. You’ll learn: Your “why.” The most important question.
-
1 out of 5 stars
-
Where is the substance?
- By David on 06-21-12
By: Carrie Wilkerson
-
Unmistakable
- Why Only Is Better Than Best
- By: Srinivas Rao
- Narrated by: Srinivas Rao
- Length: 3 hrs and 45 mins
- Unabridged
-
Overall4.5 out of 5 stars 64
-
Performance4.5 out of 5 stars 59
-
Story4.5 out of 5 stars 58
After getting rejected from many business schools and fired from several sales jobs, Srinivas Rao decided to stop doing what he thought he was supposed to do and start working in a way that felt honest. He launched the Unmistakable Creative Podcast to interview some of the greatest minds in business - including Seth Godin, Simon Sinek, Pam Slim, Elle Luna, and Ryan Holiday - and found a surprisingly big audience. This book distills the lessons, anecdotes, and insights of the 500+ people he has interviewed.
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5 out of 5 stars
-
Being Unique is a Necessity
- By The Treadmill Doctor on 08-03-16
By: Srinivas Rao
-
One Big Thing
- Discovering What You Were Born to Do
- By: Phil Cooke
- Narrated by: Phil Cooke
- Length: 3 hrs and 25 mins
- Unabridged
-
Overall4.5 out of 5 stars 50
-
Performance4.5 out of 5 stars 42
-
Story4 out of 5 stars 40
Stop being average at so many things, and become extraordinary at one big thing. What were you born to accomplish with your life? One Big Thing will help you discover what you were born to do and allow it to revolutionize your business, your ministry, and your life. In today's distracted, digital culture, it’s harder than ever to identify your calling, get your voice heard, and achieve your dreams. To stand out and communicate your ideas and message, you need to cut through the clutter and get noticed. Here's how.
-
5 out of 5 stars
-
One Big Question
- By RayChu on 09-03-13
By: Phil Cooke
-
Never Eat Alone, Expanded and Updated
- And the Other Secrets to Success, One Relationship at a Time
- By: Keith Ferrazzi, Tahl Raz
- Narrated by: Richard Harries
- Length: 13 hrs and 49 mins
- Unabridged
-
Overall4.5 out of 5 stars 2,206
-
Performance4.5 out of 5 stars 1,858
-
Story4.5 out of 5 stars 1,854
In Never Eat Alone, Ferrazzi lays out the specific steps - and inner mindset - he uses to reach out to connect with the thousands of colleagues, friends, and associates on his contacts list, people he has helped and who have helped him. And in the time since Never Eat Alone was published in 2005, the rise of social media and new, collaborative management styles have only made Ferrazzi’s advice more essential for anyone hoping to get ahead in business.
-
1 out of 5 stars
-
Couldn't finish
- By book smart on 05-01-16
By: Keith Ferrazzi, and others
-
She Means Business
- By: Carrie Green
- Narrated by: Carrie Green
- Length: 5 hrs and 35 mins
- Unabridged
-
Overall4.5 out of 5 stars 664
-
Performance4.5 out of 5 stars 585
-
Story4.5 out of 5 stars 585
Are you ready to turn your ideas into reality and build a wildly successful business? There has never been a better time to say yes! With a computer and an Internet connection, you can get your ideas, messages, and business out there like never before and create so much success. In this book Carrie Green shows you how. Carrie started her first online business at the age of 20. She knows what it's like to be an ambitious and creative woman.
-
1 out of 5 stars
-
Worst book ever
- By Kiki on 10-09-17
By: Carrie Green
-
Profitable Podcasting
- Grow Your Business, Expand Your Platform, and Build a Nation of True Fans
- By: Stephen Woessner
- Narrated by: Sean Pratt
- Length: 5 hrs and 7 mins
- Unabridged
-
Overall4.5 out of 5 stars 113
-
Performance4.5 out of 5 stars 98
-
Story4.5 out of 5 stars 98
The word is out: content marketing is king. But when nearly every business has a blog, it's tough to stand out. The real secret is that there's a much better tool for spreading influence and generating revenue - one with far less competition. Podcasting offers rich opportunities, especially if you get in early and do it right.
-
1 out of 5 stars
-
Half way thru, nothing worth any of my $$$
- By John Kiz on 12-20-18
By: Stephen Woessner
-
Make Noise
- A Creator's Guide to Podcasting and Great Audio Storytelling
- By: Eric Nuzum
- Narrated by: George Newbern
- Length: 8 hrs and 14 mins
- Unabridged
-
Overall4.5 out of 5 stars 94
-
Performance5 out of 5 stars 82
-
Story4.5 out of 5 stars 81
Make Noise brings all the wisdom, advice, practical information, and big-picture thinking that any individual or business needs to make a successful podcast. He identifies core principles - such as create empathetically, i.e., think like the audience listens, and stay focused on what’s unique to you and what you have to say. He helps listeners come up with a “Ten Word Description” that will guide them throughout the creative process and then gets into how-tos - how to develop character, story, voice, and more.
-
5 out of 5 stars
-
Excellent, thought provoking.
- By William Scott on 09-05-20
By: Eric Nuzum
-
The Introvert Entrepreneur
- Amplify Your Strengths and Create Success on Your Own Terms
- By: Beth L. Buelow
- Narrated by: Beth L. Buelow
- Length: 7 hrs and 1 min
- Unabridged
-
Overall4 out of 5 stars 130
-
Performance4.5 out of 5 stars 113
-
Story4 out of 5 stars 111
In The Introvert Entrepreneur, professional coach Beth Buelow shows listeners how to harness their natural gifts (including curiosity, independence, and a love of research) and counteract their challenges (such as an aversion to networking and self-promotion). She addresses a wide range of topics.
-
3 out of 5 stars
-
Good Info.
- By Heather Taskovics on 05-09-16
By: Beth L. Buelow
-
Do It! Marketing
- 77 Instant-Action Ideas to Boost Sales, Maximize Profits, and Crush Your Competition
- By: David Newman
- Narrated by: David Newman
- Length: 8 hrs and 10 mins
- Unabridged
-
Overall4 out of 5 stars 93
-
Performance4 out of 5 stars 81
-
Story4.5 out of 5 stars 80
Small business marketing doesn't have to be a mystery. It's just a series of simple decisions (and the action steps to implement those decisions) that will help you regain the clarity, confidence, and control you need to succeed. Do It! Marketing is an encouraging kick in the pants that will reignite your marketing mojo. The underlying premise is that "only action creates results."
-
3 out of 5 stars
-
GOOD Book. However...
- By ala on 08-03-14
By: David Newman
-
Expert Secrets
- By: Russell Brunson
- Narrated by: Russell Brunson
- Length: 6 hrs and 26 mins
- Unabridged
-
Overall5 out of 5 stars 946
-
Performance5 out of 5 stars 805
-
Story5 out of 5 stars 800
Master the art of what to say in your funnels to convert your online visitors into lifelong customers in this updated edition from the $100 million entrepreneur and cofounder of the software company ClickFunnels.
-
3 out of 5 stars
-
Good, but it’s totally different than the physical book.
- By Don Rhoads on 10-05-21
By: Russell Brunson
-
UnMarketing, Second Edition
- Everything Has Changed and Nothing is Different
- By: Scott Stratten, Alison Stratten
- Narrated by: Allison Stratten, Scott Stratten
- Length: 6 hrs and 51 mins
- Unabridged
-
Overall4.5 out of 5 stars 54
-
Performance4.5 out of 5 stars 46
-
Story4.5 out of 5 stars 46
UnMarketing shows you how to unlearn the old ways and consistently attract and engage the right customers. You'll stop just pushing out your message and praying that it sticks somewhere. Potential and current customers want to be listened to and validated and have a platform to be heard - especially online. With UnMarketing, you'll create a relationship with your customers and make yourself the logical choice for their needs.
-
5 out of 5 stars
-
Authentic and genuine people
- By Karin Bertelsen on 06-30-20
By: Scott Stratten, and others
-
The Education of Millionaires
- It's Not What You Think and It's Not Too Late
- By: Michael Ellsberg
- Narrated by: Erik Synnestvedt
- Length: 9 hrs and 42 mins
- Unabridged
-
Overall4.5 out of 5 stars 338
-
Performance4 out of 5 stars 290
-
Story4.5 out of 5 stars 286
The Myth: If you get into a good college, study hard, and graduate with excellent grades, you will be pretty much set for a successful career. The Reality: The biggest thing you won't learn in college is how to succeed professionally. Some of the smartest, most successful people in the country didn't finish college. None of them learned their most critical skills in an institution of higher education. And like them, most of what you'll need to learn to be successful you'll have to learn on your own, outside of school.
-
3 out of 5 stars
-
I can't get past the introduction
- By DaveO on 01-30-13
By: Michael Ellsberg
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3 out of 5 stars
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Lots of Quality Info, Not-So-Great Voice Over
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Four-time New York Times best-selling author Gary Vaynerchuk offers new lessons and inspiration drawn from the experiences of dozens of influencers and entrepreneurs who rejected the predictable corporate path in favor of pursuing their dreams by building thriving businesses and extraordinary personal brands. In this lively, practical, and inspiring audiobook, Gary dissects every current major social media platform so that anyone, from a plumber to a professional ice skater, will know exactly how to amplify his or her personal brand on each.
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3 out of 5 stars
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85% fluff and 15% value.
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Bestselling author and futurist Mark Schaefer explains why community is a vastly overlooked marketing opportunity for most organizations. He explains how three major trends are colliding in a way that makes brand communities the future of marketing strategy.
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5 out of 5 stars
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Great Book Mark. Thanks for writing it.
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1 out of 5 stars
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Not very insightful
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1 out of 5 stars
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All common sense ideas.
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Insightful!!
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85% fluff and 15% value.
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2 out of 5 stars
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It was an okay book, but I preferred "The E-Myth"
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Ask
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Performance4.5 out of 5 stars 74
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1 out of 5 stars
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Infomercial in book form
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2 out of 5 stars
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Have you heard of the SB7 Framework?
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5 out of 5 stars
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Here's How to Get Your Content to Market
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Author Dan Norris shares his story about how he grew his WordPress support business from scratch to over an $1 million AUD annual run rate in two years, spending only $181.23 on advertising. Content Machine provides a framework that will help listeners with every aspect of content marketing, from idea generation, to writing guidelines, to hiring and scaling a content team.
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5 out of 5 stars
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A modern and concise summary of marketing today.
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One Million Followers: How I Built a Massive Social Following in 30 Days
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Over 60 billion online messages are sent on digital platforms every day, and only a select few succeed in the mad scramble for customer attention. This means that the question for anyone who wants to gain mass exposure for their transformative content, business, or brand or connect with audiences around the globe is no longer if they should use social media but how to best take advantage of the numerous different platforms. How can you make a significant impact in the digital world and stand out among all the noise?
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1 out of 5 stars
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So much fluff.
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Performance4.5 out of 5 stars 305
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It’s hard to be successful without a clear understanding of how business works. These 60 daily entries from New York Times best-selling author Donald Miller focus on the tangible skills it takes to offer extreme value to your organization while building your company, your career, and your legacy.
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3 out of 5 stars
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Good content, but hated the constant sell
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Performance4.5 out of 5 stars 3,573
-
Story4.5 out of 5 stars 3,527
Now, for the first time, Seth Godin offers the core of his marketing wisdom in one compact, accessible, and timeless package. This Is Marketing shows you how to do work you're proud of, whether you're a tech start-up founder, a small-business owner, or part of a large corporation. Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads. When done right, marketing seeks to make change in the world.
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1 out of 5 stars
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Series of Anecdotes Without Any Actionable Insight
- By JL on 11-19-18
By: Seth Godin
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Social Media Explained (Third Edition)
- Marketing Success in the AI Era
- By: Mark Schaefer
- Narrated by: Mark Schaefer
- Length: 3 hrs and 56 mins
- Unabridged
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Overall4 out of 5 stars 1
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Performance3 out of 5 stars 1
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Story4 out of 5 stars 1
In this third and completely revised edition of his classic book, bestselling author and college educator Mark Schaefer explains why many marketers are "sleepwalking" through the social media world because they haven't kept up with new consumer trends. Schaefer untangles the world's least understood business practices in his easy-to-understand personal style.
By: Mark Schaefer
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Oversubscribed
- How to Get People Lined Up to Do Business with You (2nd Edition)
- By: Daniel Priestley
- Narrated by: Daniel Priestley
- Length: 6 hrs and 33 mins
- Unabridged
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Overall5 out of 5 stars 209
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Performance5 out of 5 stars 178
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Story4.5 out of 5 stars 178
Oversubscribed is the guide to transforming your business into one which customers fight over! Author Daniel Priestley, a successful entrepreneur who has built and sold businesses around the world, shares proven, real-world methods that will not only grab customers’ attention, but will also have them lining up to buy from you. This invaluable guide will teach you how to drive demand for your products or services far beyond supply and will dramatically increase the success of your business.
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5 out of 5 stars
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Immediately implementing ideas in a new project
- By C.J. Johnson on 02-14-24
By: Daniel Priestley
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Dotcom Secrets
- By: Russell Brunson
- Narrated by: Russell Brunson
- Length: 6 hrs and 39 mins
- Unabridged
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Overall5 out of 5 stars 1,121
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Performance5 out of 5 stars 900
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Story5 out of 5 stars 896
Master the science of funnel building to grow your company online with sales funnels in this updated edition from the $100 million entrepreneur and cofounder of the software company ClickFunnels.
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4 out of 5 stars
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Lots of good information BUT!
- By Verified Amazon Customer on 12-27-21
By: Russell Brunson
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The Big Leap
- By: Gay Hendricks
- Narrated by: Gay Hendricks
- Length: 5 hrs and 27 mins
- Unabridged
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Overall4.5 out of 5 stars 7,178
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Performance4.5 out of 5 stars 5,920
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Story4.5 out of 5 stars 5,886
Most of us believe that we will finally feel satisfied and content with our lives when we get the good news we have been waiting for, find a healthy relationship, or achieve one of our personal goals. However, this rarely happens. Good fortune is often followed by negative emotions that overtake us and result in destructive behaviors.
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4 out of 5 stars
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Inspiring, useful, a little preachy but VERY good
- By Monica Raven on 08-20-09
By: Gay Hendricks
What listeners say about Known
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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Overall5 out of 5 stars
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Performance4 out of 5 stars
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Story5 out of 5 stars
- Manny G.
- 03-10-20
Best read for personal branding
This is the real deal for those seeking personal branding understanding. After researching so much fluff, this was the most comprehensive and realistic approach. Consistency is key! Only drawback: Mark needs to speed up his reading. Heard it at 1.25x and sounded normal.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- jack soliman
- 12-12-17
Bought both audio and paperback!
I've now listened to it for at least 3 times in a row, and each time new ideas pop into my head. Ended up purchasing the book to turn it into a workbook, scribbling and making notes as I go. Thank you for such a helpful and useful guide.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- George
- 03-19-17
Best book I've listened to in 2017
Wow! Life changing. This book is full of nuggets to make you known as well as make your life better.
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1 person found this helpful
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Sampoorna yoga shala pvt Ltd
- 07-05-18
life changing
life changing. highly recommended. must read. do it now. don't have enough words to express what I learn.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Sam
- 03-14-17
A great foundation for growing your personal brand
Mark mixed his experience, quirky personality and extensive research to deliver a fantastic book on becoming known and growing your personal brand.
In a noisy world where millions of people want to become known, he goes into depth about how you can carve your way into a niche a stand out. But prepare yourself - it takes hard work and perserverance!
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1 person found this helpful
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Vilma Betancourt
- 04-06-17
An exceptional blueprint for becoming Known
I'm using the "Schaefer Strategies" in this book to help women biz owners become KNOWN.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Sean Motyl
- 04-11-19
Practical and Clear
I hope to begin following this advice and find a way to share my skills with the world. Thanks for the path!
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Ghaith
- 03-17-17
A Fantastic Book, and pure.
What did you love best about Known?
The honest content, far from selling method. straight to the point, well organized and fantastic final chapters.
Who was your favorite character and why?
All of them are a fantastic people #respect
What about Mark W. Schaefer’s performance did you like?
remarkable, He reading the book was the best thing.
Any additional comments?
I recommend all solopreneur to read this book, sure it will help them with their journey.
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1 person found this helpful
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Fiona
- 03-21-17
Informative and interesting with actual takeaways
Mark weaves real stories through actionable steps. There is no fluff in this book but you will not feel lectured at either. It's clear the depth of research that went on and the care to present that research so you will come away with the why, what and how.
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1 person found this helpful
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Lauren Bell
- 12-10-17
The Real Deal
What made the experience of listening to Known the most enjoyable?
I like this guy, and audio book a lot. I've listened to tons of audio books of various genres and this one is def on my top 5 list. If only I had the time to do all he suggests.... oy.
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