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Introducing Japanese culture -Tokyo pop culture- Matsumotokiyoshi
- 日本の文化を英語で紹介 〜TOKYOポップカルチャー〜「マツモトキヨシ」
- Narrated by: Robert Mullen
- Length: 1 min
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Introducing Japanese culture -Tokyo pop culture- Matsumotokiyoshi
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Publisher's summary
それまで日本では、薬は薬局で買うもので、人々が薬局を訪れるのは、薬が必要になった時だけでした。
現在のドラッグストアは、薬だけでなく化粧品や日用品、食品なども揃え、常に人の出入りが絶えません。
日本でドラッグストアを普及させた立て役者が「マツモトキヨシ」です。
1932年に開業した薬局を前身とするマツモトキヨシは、1987年に上野にドラッグストアをオープン。90年代にはテレビCMを通じて、「ドラッグストア」という言葉は全国に広まりました。
プライベートブランドやポイントカード制度なども早くから導入したフランチャイズチェーンとして、マツモトキヨシは日本のドラッグストア業界を牽引する企業の一つです。
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