Inbound PR
The PR Agency's Manual to Transforming Your Business with Inbound
Failed to add items
Add to Cart failed.
Add to Wish List failed.
Remove from wishlist failed.
Adding to library failed
Follow podcast failed
Unfollow podcast failed
Prime members: New to Audible?Get 2 free audiobooks during trial.
Inbound PR
Buy for $17.19
No default payment method selected.
We are sorry. We are not allowed to sell this product with the selected payment method
-
Narrated by:
-
Norah Tocci
-
By:
-
Iliyana Stareva
About this listen
Nobody wants to feel "marketed to"; we want to make our own choices based on our own research and experiences online. When problems arise, we demand answers on social media, directly engaging the company in front of a global audience. We are the most empowered, sophisticated customer base in the history of PR, and PR professionals must draw upon an enormous breadth of skills and techniques to serve their clients' interests. Unfortunately, those efforts are becoming increasingly ephemeral and difficult to track using traditional metrics.
This audiobook merges content and measurement to give today's PR agencies a new way to build brands, evaluate performance, and track ROI. The ability to reach the new consumer, build the relationship, and quantify the ROI of PR services allows you to develop an inbound business and the internal capabilities to meet and exceed the needs of the most demanding client. In this digital age of constant contact and worldwide platforms, it's the only way to sustainably grow your business and expand your reach while bolstering your effectiveness on any platform. This audiobook shows you what you need to know and gives you a clear framework for putting numbers to reputation.
©2018 John Wiley & Sons, Inc. (P)2018 Gildan MediaListeners also enjoyed...
-
Duct Tape Selling
- Think Like a Marketer - Sell Like a Superstar
- By: John Jantsch
- Narrated by: John Jantsch
- Length: 7 hrs and 53 mins
- Unabridged
-
Overall4 out of 5 stars 39
-
Performance4.5 out of 5 stars 35
-
Story4 out of 5 stars 34
Many of the areas that salespeople struggle with these days have long been the domain of marketers, according to best-selling author John Jantsch. The traditional business model dictates that marketers own the message while sellers own the relationships. But now, Jantsch flips the usual sales approach on its head. It's no longer enough to view a salesperson's job as closing. Today's superstars must attract, teach, convert, serve, and measure while developing a personal brand that stands for trust and expertise.
-
3 out of 5 stars
-
not quite for audible
- By Andrea on 05-08-16
By: John Jantsch
-
Content Inc.
- How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses
- By: Joe Pulizzi
- Narrated by: Joe Pulizzi
- Length: 6 hrs and 50 mins
- Unabridged
-
Overall4.5 out of 5 stars 928
-
Performance4.5 out of 5 stars 802
-
Story4.5 out of 5 stars 800
A pioneer of content marketing, Joe Pulizzi has cracked the code when it comes to the power of content in a world where marketers still hold fast to traditional models that no longer work. In Content Inc., he breaks down the business-startup process into six steps, making it simple for you to visualize, launch, and monetize your own business.
-
2 out of 5 stars
-
Don't believe the hype.
- By Mariam on 11-20-15
By: Joe Pulizzi
-
Build Your Successful Brand
- Learn How to Build a Successful Real Estate Brand Strategy, Marketing and Development of Real Estate Brand
- By: Lukas Salazar
- Narrated by: Jeremy Prost
- Length: 3 hrs and 21 mins
- Unabridged
-
Overall5 out of 5 stars 1
-
Performance5 out of 5 stars 1
-
Story5 out of 5 stars 1
In this book, you will learn a deep insight into brand growth, and how to develop new marketing strategies, how they have been developed, and how they affect your real estate business to increase your revenue and growth. You will be encouraged to hear about marketing practices of real estate, and it explains the process of goal-setting and implementing new brand strategies.
By: Lukas Salazar
-
Digital Marketing Mastery 2-in-1 Ultimate Bundle
- Build a 7-Figure Business with Digital Marketing Proven Strategies, Grow Your Brand with High Quality Scalable Content, and Leverage Social Media Tools
- By: Mike Rayford
- Narrated by: Isaac Padilla
- Length: 10 hrs and 8 mins
- Unabridged
-
Overall1 out of 5 stars 1
-
Performance1 out of 5 stars 1
-
Story1 out of 5 stars 1
Author Mike Rayford presents an amazing tool for any marketing professional or small business owner who wants to create and market their digital products, curate high-quality scalable content, and leverage social media tools to build a seven-figure online business. The internet quickly progressed from a small research network to a robust commercial infrastructure with an ever-increasing user base. As a result, new business functions such as e-commerce and digital marketing change how companies reach out to and connect with customers.
-
1 out of 5 stars
-
terrible waste of time... full of blah blah blah
- By James E. Welch on 12-13-22
By: Mike Rayford
-
The Customer's Eye: How to Build Loyalty, Generate Word-of-Mouth and Keep Customers Coming Back
- The Anatomy of the Perfect Customer Experience
- By: E. M. P. Kailie
- Narrated by: Jim Rising
- Length: 3 hrs and 27 mins
- Unabridged
-
Overall4.5 out of 5 stars 26
-
Performance5 out of 5 stars 23
-
Story5 out of 5 stars 23
The only secret you need to grow your business now: Elevate your customer experience. This audiobook can show you how! Are you looking for a how-to guide on building loyalty, generating word-of-mouth, and keeping customers coming back? The customer is the heart and lifeblood of every business, if they’re not happy, they won’t come back. If they don’t come back, they don’t spend money. This vicious cycle can end a business, so don’t get caught up in this vortex of doom. With concepts, statistics, and real-world examples, this audiobook rises above all others like it.
-
3 out of 5 stars
-
just ok
- By Amazon Customer on 03-02-23
By: E. M. P. Kailie
-
Traction
- How Any Startup Can Achieve Explosive Customer Growth
- By: Gabriel Weinberg, Justin Mares
- Narrated by: Gabriel Weinberg
- Length: 7 hrs and 24 mins
- Unabridged
-
Overall4.5 out of 5 stars 878
-
Performance4.5 out of 5 stars 723
-
Story4.5 out of 5 stars 722
Most startups don't fail because they can't build a product. Most startups fail because they can't get traction. Startup advice tends to be a lot of platitudes repackaged with new buzzwords, but Traction is something else entirely. As Gabriel Weinberg and Justin Mares learned from their own experiences, building a successful company is hard. For every startup that grows to the point where it can go public or be profitably acquired, hundreds of others sputter and die.
-
5 out of 5 stars
-
Review from a marketing pro
- By SV on 06-18-16
By: Gabriel Weinberg, and others
-
Duct Tape Selling
- Think Like a Marketer - Sell Like a Superstar
- By: John Jantsch
- Narrated by: John Jantsch
- Length: 7 hrs and 53 mins
- Unabridged
-
Overall4 out of 5 stars 39
-
Performance4.5 out of 5 stars 35
-
Story4 out of 5 stars 34
Many of the areas that salespeople struggle with these days have long been the domain of marketers, according to best-selling author John Jantsch. The traditional business model dictates that marketers own the message while sellers own the relationships. But now, Jantsch flips the usual sales approach on its head. It's no longer enough to view a salesperson's job as closing. Today's superstars must attract, teach, convert, serve, and measure while developing a personal brand that stands for trust and expertise.
-
3 out of 5 stars
-
not quite for audible
- By Andrea on 05-08-16
By: John Jantsch
-
Content Inc.
- How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses
- By: Joe Pulizzi
- Narrated by: Joe Pulizzi
- Length: 6 hrs and 50 mins
- Unabridged
-
Overall4.5 out of 5 stars 928
-
Performance4.5 out of 5 stars 802
-
Story4.5 out of 5 stars 800
A pioneer of content marketing, Joe Pulizzi has cracked the code when it comes to the power of content in a world where marketers still hold fast to traditional models that no longer work. In Content Inc., he breaks down the business-startup process into six steps, making it simple for you to visualize, launch, and monetize your own business.
-
2 out of 5 stars
-
Don't believe the hype.
- By Mariam on 11-20-15
By: Joe Pulizzi
-
Build Your Successful Brand
- Learn How to Build a Successful Real Estate Brand Strategy, Marketing and Development of Real Estate Brand
- By: Lukas Salazar
- Narrated by: Jeremy Prost
- Length: 3 hrs and 21 mins
- Unabridged
-
Overall5 out of 5 stars 1
-
Performance5 out of 5 stars 1
-
Story5 out of 5 stars 1
In this book, you will learn a deep insight into brand growth, and how to develop new marketing strategies, how they have been developed, and how they affect your real estate business to increase your revenue and growth. You will be encouraged to hear about marketing practices of real estate, and it explains the process of goal-setting and implementing new brand strategies.
By: Lukas Salazar
-
Digital Marketing Mastery 2-in-1 Ultimate Bundle
- Build a 7-Figure Business with Digital Marketing Proven Strategies, Grow Your Brand with High Quality Scalable Content, and Leverage Social Media Tools
- By: Mike Rayford
- Narrated by: Isaac Padilla
- Length: 10 hrs and 8 mins
- Unabridged
-
Overall1 out of 5 stars 1
-
Performance1 out of 5 stars 1
-
Story1 out of 5 stars 1
Author Mike Rayford presents an amazing tool for any marketing professional or small business owner who wants to create and market their digital products, curate high-quality scalable content, and leverage social media tools to build a seven-figure online business. The internet quickly progressed from a small research network to a robust commercial infrastructure with an ever-increasing user base. As a result, new business functions such as e-commerce and digital marketing change how companies reach out to and connect with customers.
-
1 out of 5 stars
-
terrible waste of time... full of blah blah blah
- By James E. Welch on 12-13-22
By: Mike Rayford
-
The Customer's Eye: How to Build Loyalty, Generate Word-of-Mouth and Keep Customers Coming Back
- The Anatomy of the Perfect Customer Experience
- By: E. M. P. Kailie
- Narrated by: Jim Rising
- Length: 3 hrs and 27 mins
- Unabridged
-
Overall4.5 out of 5 stars 26
-
Performance5 out of 5 stars 23
-
Story5 out of 5 stars 23
The only secret you need to grow your business now: Elevate your customer experience. This audiobook can show you how! Are you looking for a how-to guide on building loyalty, generating word-of-mouth, and keeping customers coming back? The customer is the heart and lifeblood of every business, if they’re not happy, they won’t come back. If they don’t come back, they don’t spend money. This vicious cycle can end a business, so don’t get caught up in this vortex of doom. With concepts, statistics, and real-world examples, this audiobook rises above all others like it.
-
3 out of 5 stars
-
just ok
- By Amazon Customer on 03-02-23
By: E. M. P. Kailie
-
Traction
- How Any Startup Can Achieve Explosive Customer Growth
- By: Gabriel Weinberg, Justin Mares
- Narrated by: Gabriel Weinberg
- Length: 7 hrs and 24 mins
- Unabridged
-
Overall4.5 out of 5 stars 878
-
Performance4.5 out of 5 stars 723
-
Story4.5 out of 5 stars 722
Most startups don't fail because they can't build a product. Most startups fail because they can't get traction. Startup advice tends to be a lot of platitudes repackaged with new buzzwords, but Traction is something else entirely. As Gabriel Weinberg and Justin Mares learned from their own experiences, building a successful company is hard. For every startup that grows to the point where it can go public or be profitably acquired, hundreds of others sputter and die.
-
5 out of 5 stars
-
Review from a marketing pro
- By SV on 06-18-16
By: Gabriel Weinberg, and others
-
Social Media Marketing
- 9 Easy Steps Using Facebook, Instagram, and Pinterest to Reach New Customers, Increase Sales, and Ensure Customer Loyalty
- By: Mick Black
- Narrated by: Mike Baranowski
- Length: 3 hrs and 30 mins
- Unabridged
-
Overall5 out of 5 stars 43
-
Performance5 out of 5 stars 43
-
Story5 out of 5 stars 43
New for 2023! Bring your business to new heights with this comprehensive guidebook on utilizing social media to promote your brand and increase revenue!
-
1 out of 5 stars
-
Don’t waste your time
- By Shelley on 01-08-24
By: Mick Black
-
Blogging for Business
- Attract Your Ideal Prospect and Realize a 6-Figure Strategy
- By: Steven Lewis
- Narrated by: Ash Derochie
- Length: 4 hrs and 10 mins
- Unabridged
-
Overall3 out of 5 stars 3
-
Performance3 out of 5 stars 3
-
Story3.5 out of 5 stars 3
Do you have a business that could benefit from blogging? Would you like to realize a six figure profit? This audiobook will show you how! Blogging is big business, literally. From humble beginnings in the 1990's it has become the powerhouse way to present ideas, thoughts, proposals, and generate income from them. And if your business needs a boost then a blog is undoubtedly the way forward.
-
1 out of 5 stars
-
Basically a fake book with fake reviews.
- By Amazon Customer on 09-12-21
By: Steven Lewis
-
Command the Crowd
- The Art of Crafting an Online Presence & Becoming a Social Media Powerhouse: Leverage Social Media Marketing for Your Brand with Strategies for Facebook, Instagram, Twitter & More
- By: J. E. Ford
- Narrated by: Josh Innerst
- Length: 3 hrs and 6 mins
- Unabridged
-
Overall5 out of 5 stars 24
-
Performance5 out of 5 stars 24
-
Story5 out of 5 stars 24
This audiobook teaches you how to build a brand through social media. By capitalizing on the marketing and branding genius of the past with the technical and practical know-how of the future, you will learn not only how to build, grow, and sustain a successful and unique brand, but more importantly, you’ll learn how to build a fan base, leverage influencers, and encourage interaction with and loyalty to your brand.
-
5 out of 5 stars
-
Very comprehensive audiobook
- By Sally on 01-07-20
By: J. E. Ford
-
Instagram Marketing Secrets: 2 Manuscripts in 1 Book: Digital Marketing Strategies for Personal Branding on Instagram: Reach 20000+ Followers, Become an Influencer
- By: Robb Taroni
- Narrated by: Heston Mosher
- Length: 4 hrs and 51 mins
- Unabridged
-
Overall5 out of 5 stars 82
-
Performance5 out of 5 stars 79
-
Story5 out of 5 stars 79
1 platform, 2.4 billion monthly users, 200 million business profiles. Only two main ways to make money and one two-part book that teaches you both—in detail. These manuscripts will show you how to start making money on Instagram right away—even if you’ve never used it before.
-
1 out of 5 stars
-
Very surface level
- By EbenezerAriori on 09-24-19
By: Robb Taroni
-
Growth Hacking: Level Up Your Startup
- By: Patrick Kelley
- Narrated by: Sean Posvistak
- Length: 1 hr and 30 mins
- Unabridged
-
Overall5 out of 5 stars 28
-
Performance5 out of 5 stars 24
-
Story4.5 out of 5 stars 24
If you have a start up and want to know how to grow your business cheaply, quickly, and effectively, then Growth Hacking: Level Up Your Startup is just what you need. It’s aimed at beginners and it discusses the basics of growth hacking in an easy and listener-friendly manner. The techniques described are simple and easy to understand, and throughout are interesting examples of how companies such as Airbnb used these methods to achieve phenomenal growth.
-
5 out of 5 stars
-
Informative book
- By Red on 12-24-17
By: Patrick Kelley
-
Branding Basics for Small Business, 2nd Edition
- How to Create an Irresistible Brand on Any Budget
- By: Maria Ross
- Narrated by: Maria Ross
- Length: 4 hrs and 58 mins
- Unabridged
-
Overall4.5 out of 5 stars 59
-
Performance5 out of 5 stars 50
-
Story4.5 out of 5 stars 50
In Branding Basics for Small Business, marketing expert Maria Ross shares real-life examples and expert interviews to show how organizations of any size can create a winning brand. Small businesses, start-ups, and nonprofits enviously watch the big guys create tribes of loyal followers. How do they do it? What can time- and resource-strapped organizations learn from them? The secret is starting with a strong brand strategy, which goes far beyond a logo.
-
5 out of 5 stars
-
Totally relevant.
- By ABLOCH on 06-06-17
By: Maria Ross
-
Social Media Marketing Algorithms
- Step by Step Workbook Secrets to Make Money Online for Beginners, Passive Income, Advertising and Become an Influencer Using Instagram, Facebook & YouTube
- By: Jordan Connery
- Narrated by: Tom Brooks
- Length: 3 hrs and 33 mins
- Unabridged
-
Overall5 out of 5 stars 27
-
Performance5 out of 5 stars 26
-
Story5 out of 5 stars 26
Social media is a rapidly growing arena for everything from the posting of videos to car sales, so it should come as no surprise that big business is growing on there, too. However, what can it actually do to help grow your business? Before selling any product, you have to get your name out there and spread the word of your new social media presence.
-
5 out of 5 stars
-
Fantastic
- By Jeffrey D. on 04-04-21
By: Jordan Connery
-
Free Marketing
- 101 Low and No-Cost Ways to Grow Your Business, Online and Off
- By: Jim Cockrum
- Narrated by: Sean Pratt
- Length: 9 hrs and 5 mins
- Unabridged
-
Overall4 out of 5 stars 447
-
Performance4.5 out of 5 stars 388
-
Story4 out of 5 stars 387
You used to need a big ad budget to get your message across. Not anymore! Thanks primarily to the Internet, a world of free and inexpensive tactics exists for spreading the word about your business. Free Marketing delivers more than one hundred marketing ideas to help small business owners and marketers generate new revenue—with little or no marketing budget.
-
5 out of 5 stars
-
Wow! This book is Packed!
- By DanzTheManz on 03-15-12
By: Jim Cockrum
-
Social Media Marketing 2020
- Affiliate Marketing, Dropshipping and Passive Income Ideas - 6 Books in 1 - Cutting-Edge Strategies to Start and Grow Your Business
- By: Chandler Wright
- Narrated by: Sam Slydell, Lee Jagow, Curtis Wright
- Length: 20 hrs and 58 mins
- Unabridged
-
Overall5 out of 5 stars 49
-
Performance5 out of 5 stars 20
-
Story5 out of 5 stars 20
This collection Includes the best books to help you learn, grow, and master your online marketing skills. You will change the way you market your business with what you will learn in the Social Media Marketing books. You will learn how to add additional revenue to your business with affiliate marketing secrets and dropshipping mastery, and you will discover tons of additional ways to create passive income for yourself in passive income ideas.
-
5 out of 5 stars
-
Definitely worth the listen
- By Phyllis W. Robinson on 09-08-20
By: Chandler Wright
-
Social Media Marketing Workbook 2022
- Discover New Content, Strategies and Secrets to Make at Least $10.000 Per Month with Youtube, Twitter, Facebook and Instagram
- By: Jordan Smith
- Narrated by: Tom Brooks
- Length: 3 hrs and 23 mins
- Unabridged
-
Overall5 out of 5 stars 31
-
Performance5 out of 5 stars 14
-
Story5 out of 5 stars 14
One of social media’s most powerful features is the way it can connect people from all over the world in a matter of seconds. It doesn’t matter where you are located, as long as you have a working internet connection and some device to view content on, you’re connected. For businesses, this has been an incredible advantage. Imagine the business potential when you can now reach millions of customers worldwide? Social media has changed the world of marketing forever. For example, your business can go live in a matter of seconds to people across the world. Y
-
2 out of 5 stars
-
Boring and nothing new
- By dr Frank on 09-28-22
By: Jordan Smith
-
Social Media Explained
- Untangling the World's Most Misunderstood Business Trend
- By: Mark W. Schaefer
- Narrated by: Mark W. Schaefer
- Length: 4 hrs and 49 mins
- Unabridged
-
Overall4 out of 5 stars 60
-
Performance4 out of 5 stars 56
-
Story4 out of 5 stars 56
The best-selling social media book of the year! Too busy to spend hours trying to learn the fundamentals of social-media marketing? This is the book for you!
-
5 out of 5 stars
-
Want a great overview of social media? This is it!
- By Katie Montgomery on 01-03-16
By: Mark W. Schaefer
-
The Referral Engine
- Teaching Your Business to Market Itself
- By: John Jantsch
- Narrated by: John Jantsch
- Length: 6 hrs and 49 mins
- Unabridged
-
Overall4 out of 5 stars 660
-
Performance4 out of 5 stars 372
-
Story4 out of 5 stars 364
The power of glitzy advertising and elaborate marketing campaigns is on the wane; word- of-mouth referrals are what drive business today. People trust the recommendation of a friend, family member, colleague, or even stranger with similar tastes over anything thrust at them by a faceless company. Most business owners believe that whether customers refer them is entirely out of their hands. But science shows that people can't help recommending products and services to their friends....
-
5 out of 5 stars
-
A misleading Title results in a hidden gem
- By Dean on 10-13-10
By: John Jantsch