How to Start a Successful Food Truck Business

By: J. D. Rockefeller

Narrated by: Ray Allaire

In today's world a different generation of street-food lovers is queuing up at food carts and food trucks like never seen before. But what they don't know is that food trucks are not new to the streets. Just as with many other trends, these are the latest version of part of a longstanding American and global culture. And yet the street-food industry hasn't ever enjoyed such notoriety or publicity.

Based on statistics from IBISWorld, a research firm in Los Angeles, the street-food business, including nonmerchandized carts and mobile food trucks, is a billion-dollar industry that has experienced an 8.4 percent increase over the five years between 2007 and 2012. It is a very entrepreneurial approach, with 78 percent of operators employing four or fewer employees. The actual number of these entities is difficult to compile, as the entire mobile food industry is made of food carts, kiosks, and food trucks, which can be found in trains, bus stations, airports, malls resorts, conference centers, stadiums, and other locations.

Experts in the food industry claim that food-truck businesses are on the increase, largely because of a slow-moving economy. More and more people are looking for relatively cheaper breakfasts and lunches. In addition, today's employees are often in a hurry, with more working time than lunch hours. Such contributing factors make the food truck concept more appealing than ever.

©2015 J.D. Rockefeller (P)2015 J.D. Rockefeller

Learned something!

Learned some new things I didn't know yet after reading several books about food trucks.

Dissatisfied

Super short and didnt learn anything. I'm super bummed I spent a credit on this. The voice was boring as well.

Great Book

I enjoyed this book. It was very helpful. Thanks for the shared knowledge. I learned something new.

To brief to be much use

This goes about as deep as investing manual that says "buy low, sell high". I was looking for something that would at least give me a starting point on thinking through the food truck business. Noting that you need licensing and permitting isn't quite a sufficient level of discussion.

great

I love it I already have a good truck but it help to always refresh my memory n to also see from someone else thought

DO NOT LISTEN

this book was not very good. it lacks details of everything subject matter. I wish that it had more about lisencing rathern then just one or two comments about it. it is almost like an intro to a book with out body and conclusions. I wastested money buying this book.. DO NOT LISTEN OR BIY THIS BOOK..

good listen

Pretty straight forward. this has pointed me in the right direction of how to start. Good read(listen).