How Not to Start a Backpack Company

By: Jason McCarthy

Narrated by: Jason McCarthy, Emily McCarthy

Business, war, love, and a world-traveling chocolate Lab named Java all converge on a 10,000 mile road trip taken by a former Green Beret trying to build something meaningful in America - but not yet knowing how to do it.

Great businesses don't always have great starts. In the summer of 2010, Green Beret Jason McCarthy was going through a divorce, separating from the military, and struggling with money issues. He used his new company, GORUCK, as an excuse to drive to all lower 48 states with his dog, Java, to meet people and get into adventures, while searching for how to rebuild in America.

How Not to Start a Backpack Company is about losing your way, losing the love of your life, and finding your way back to both - the hard way. It's an intimate and raw look at the personal struggles that almost killed GORUCK long before it became a $100 million company. And above all, it's a story of the importance of chasing your dreams with everything you got, no matter the cost.

PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.

©2020 Jason Jerome McCarthy (P)2020 Jason Jerome McCarthy

Excellent book

Awesome Audible book! Raw and honest with past emails and journal entries read by Jason and Emily. Jason goes into detail on challenges he faced and overcoming those obstacles by never giving up on his vision of Go Ruck. God Bless Java!!!

Awesome and refreshingly Genuine Story

I felt that the story was 100% genuine. gave nothing you didn't need and provided everything to make it feel whole. There were definitely some raw moments, which amplified the sincerity.
Special Forces, turned Nomad +dog , turned CEO who sells Backpacks so he can cruise around and put on awesome events to push and uplift the human condition. Thats honorable, in my book.
Answered alot of questions is had about GoRuck itself, humanized the company, made me feel that it really isn't just about money and profits.
Got my first Basic Challenge in 2 months, pretty stoked to be a part of this thing. good goals, good hope. good story.

Great Story Telling

The author provides a captivating story, told through journal entries from a single summer, that also serves as the foundation upon which the community is built. I appreciated the honest and raw accounts of the author's life experiences that highlight no success is gained with failure and the desire to try again.

IMPRESSIVE

I felt stupid at first because I just went off of the title and was ecstatic when I realized what it was about. Owning a TON of this gear I have often wondered who what when where HOW. This guy is amazing and the organization and complete layout as documented in this book is just awesome. Even emotional at times, especially at the end. Damn good stuff, HIGHLY RECOMMEND. I also highly recommend the gear, it is as tough as it gets, versatile, and the customer service is old school. I would even work for this company if given the opportunity. Very happy I bought this title

the authenticity and narrative. telling story to a friend

this book makes you cry with happiness and sadness. I loved that the author narrated. actually chuckles, and how through him. I came to love all the people and animals in his life.


a beautiful story, a beautiful story of someone’s imperfect life who touched my heart. every time i ruck I’ll think of him and will likely get all my gear just because of his story

left me wanting more

A grounding type of story, not what I expected, but good none the less. Would recommend for someone wanting to hear some real life stories.

Great Book

Been using my GR-1 for years. It’s cool to hear the backstory behind such a good bag. I’ve out thousands and thousands of miles in using my bag over the years. Thanks for all you guys do

fantastic

so glad I could find this book on audible. a physical copy is impossible to find now

Wonderful glimpse into one mans life

This story resonated with much of mine own and I appreciate the way the author presented it. It’s an open look into a difficult time in his life and I was captivated by the honesty and rawness of his adventure. The growth of a man and a company both in unexpected ways was a pleasure to follow.

Great Book

Great Book shows the girt, hardwork and human struggles it takes to make it work in life and in business.